The Touch System Maximizing your program 2

The Touch System: Maximizing your program

2 The Touch System How it works Welcome cover here? Emails are really showy. Maybe 3 not highlighted No image library now – to come Complete your profile (steps 1 -8) State information (step 7) is provided directly from your state association The templates use this information to pre-populate the templates Review your templates and make additional changes as you desire

Managing Your Templates The starting point 3

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Presentation Title Target Month New Member Series Welcome & Member Benefits Brochure: 1 Personalized 1 Welcome Letter 1 Welcome E-mail 1 Member Certificate 1 Smaller Format Brochure 1 Benefits/Renewal Letter 1 Member Certificate 10 Benefits/Renewal Email Year 1 Year 2 Risk High ■ ■ ■ ■ ■ ■ Risk Med. Risk Low ■ ■ ■ ■ ■ ■ 12

Target Month 7 3 August 10 2 5 8 4 6 3 2 5 5 Education Letter Education E-mail National Benefits IBS E-mail Education E-mail Member Discounts E-mail National Advocacy E-mail NAHB Legal Services E-mail Advocacy Postcard Networking Self Mailer Member Involvement Letter 1 Letter 2 Member Involvement E-mail Year 1 Risk High ■ ■ ■ Year 2 Risk High ■ ■ ■ ■ Risk Med. Risk Low ■ ■ ■ ■ ■ ■ ■ ■ Presentation Title 13

The Touch System Understanding the system’s cycle • When is data is delivered? • When are changes effective? • How do I manage my lists? • Reporting wish lists… an evolving service 14

The Touch System Focusing your message • What level of detail do you want to provide? • How often are you prepared to update your content? • Taking care with dates or specific information 15

The Touch System Your networking messages • Message from your president • Your networking events • Keeping it fresh and relevant • Quick calendar 16

The Touch System Measuring results • How do I track success? • How long does it really take? • Understanding the benefits to my local 17

The Touch System Where do we go from here • So what’s next? • Feedback • Version 1. 1 • Version 2. 0 • The next membership tool 18

William “Rusty” Deiss wdeiss@nahb. org 800 368 5242 x 8231 For information visit www. nahb. org/touchsystem To sign up online www. nahb. org/touch