THE STUDENT PR-WORKSHOP ROZETKA GET INVOLVED The Team

THE STUDENT PR-WORKSHOP “ROZETKA”: GET INVOLVED! The Team “Need for Spring” of Kazan National Research Technical University Ivanova Nadezhda Nurysheva Liana Sabirova Alina Khaysarova Gulnara

RESEARCH METHODOLOGY Questionnaire survey Expert survey

PROBLEMS Students have vague idea of the future specialty Senior students have difficulties with their employment because of the experience shortage Students of the Institute of Social Technologies are interested in the development of already existing venues for gaining professional skills

THE OBJECTIVE The developing of an effective communication between students and potential employers

THE MAIN TASKS to form a communicative venue with potential employers in order to develop professional competence of future specialists to increase students’ motivation for participating in already existing events and activities at the IST to expand experience gaining venues at the institute

THE TARGET AUDIENCES Prospective employers Students of Institute of social technologies School-leavers PR and advertising practitioners

THE DURATION OFPR-CAMPAIGN November 2012 – December 2013

STUDENT PR-WORKSHOP “ ROZETKA” “Get involved!”

TWO WAYS Informing Organizing special events

INFORMING Group in social network “Vkontakte” “Semerochka” and “Krilya” newspapers University and institute web-sites

RELEASED EVENTS Presentation “Scientific projects in the field of PR and management”

“CAREER DAY”

PRESENTATION “ NTRODUCING PRI WORKSHOP “ OZETKA” R

WORKSHOPS The use Ambient ad: breaking stereotypes in thinking Lessons of HR-master how to build internal communication Promotion “The in social networks “Est’ Contact!” way show-business and music works”

WORKSHOPS “Crisis: “Profi to be at the helm” snapshot” “Display as a palette: how to draw with a computer mouse “OPERAtor”

TRAININGS “Following “Voice. Cicero”. Oratory Reload”. Voice training “Motivation: turning on/off”. Forming motivation “How long does a day last? ” Time-management “Show must go on!” Theatrics

ROUND TABLE Ethics in Public Relations: honesty or profits? Crisis PR: what should be done when trouble has come? Blogs monitoring: today and tomorrow. Public speaking: how to cope with embarrassment? Social responsibility of a company: why do we need it?

AN OUTDOOR EVENT “STANTSIYA ZARYADA”

ENGLISH-SPEAKING CLUB “PRACTICE ENGLISH!” The club is aimed for studying English and improving language skills in professional communication.

MEETINGS WITH GRADUATE STUDENTS The objective is to acquaint students with employers and offer an opportunity for further interaction.

THE FINAL EVENT The objective is to sum up our workshop experience.

EFFICIENCY ESTIMATING employers involved participants who came to the events organized by the PR-workshop projects implemented and cases worked out members of the group registered on a website “Vkontakte” materials presented on the Institute and University sites and published in the University periodicals

EXPECTED RESULTS forming a good idea of a future profession increasing students’ motivation for acquiring professional competencies enlarging existing venues for gaining experience involving practitioners and employers in the teaching process at the Institute

EXPECTED RESULTS strengthening ties between graduates and the Institute in order to train future professionals using their practical experience increasing a number of graduates of the Institute of Social Technologies working as PR specialists

THANK YOU FOR ATTENTION!