The strategic meaning of Innovation 创新的战略意义 Tommaso Foglia – INNOVA S. p. A. Suzhou - China, 17/03/2010
Tommaso Foglia （ Tommaso Foglia自我介绍） • M. Sc. Engineer, Electrical Engineering – University of Bologna “Alma Mater” 毕业于博洛尼亚大学，理科硕士， 程师，电气 程师 • 8 years experience in Innovation, Technology Transfer and R&D projects management (2002 - to date) 在创 新、技术转移和研发项目管理方面有8年的 作经验（ 2002年-至今） • Coordinator of European Projects since 2004 从2004年 开始担任欧盟项目的协调人 Translation 2
Objectives of the Workshop 研讨会的目标 • • • Innovation and Technology transfer in the practice在 实践中实现技术创新与技术转移 How to formulate strategies for successful technology valorisation for SMEs 如何为中小企业构想出成功的技 术策略 TT models and cases TT模型及案例 How to develop abilities to turn technology into business value如何发展将技术转化为商业价值的能力 Approach: practical, based on cases, exercises, examples 方法：实践，案例分析，练习，例子 Translation 3
IT Innovation Services Technology Ventures Research & Development 创新服务 技术风险 研究与开发 US FR Certified Research Laboratory (MUR) IT LXB IT IT IT 具有认证资格 的研究实验室 IT PLANTAROM TRS OPT SENSOR TN IT IT IT ES 4 Media Pharma IT
Innovation - The technical meaning 创新—技 术含义 is innovation? 什么是创新？ What Any technical improvement to the status quo (Product, Process) but also…任何对现状（产品， 艺）的技术进步，且… Organization: innovation keys 组织机构: 创新的关键(A. Read): – 1. Management support for an innovative culture管理层对创新文化的 支持 – 2. Customer/market focus客户/市场关注点 – 3. Communication/networking通讯/网络 – 4. HR strategies that emphasize innovation强调创新的人力资源策略 – 5. Team structures团队结构 – 7. Leadership, creative development, strategic posture, flexible structures, continuous improvement, and technology adoption. 领导力， 创造力的开发、战略姿态、灵活的结构、持续的发展和技术的采用 Translation 5
Innovation - The strategic meaning创新—战略意义 What are the strategic objectives and goals of innovation? 创新的战略目标是什么？ • Any solution/project/undertaking aimed at increasing • • value for the business organization 所有解决方案/项 目/任务都以增加商业组织价值为目的 The less successful companies take a conventional approach: staying ahead of the competition. 不太成功 的企业采用一种常规的方法：在竞争中保持领先 The high-growth companies seek to make their competitors irrelevant through a strategic logic called value innovation. 高速发展的企业通过一种称作价值创 新的战略逻辑使他们的竞争对手排除在价值竞争之外 Translation 6
Innovation - The strategic meaning What are the strategic objectives and goals of innovation? /2 You must examine radically what constitutes real value for customers by asking fundamental questions: what value offering need to be introduced or increased to meet customer needs? what value offerings can be reduced or eliminated, because they do not constitute real value for customers 你必须通过问一些基本问题来彻底检查什么是组成消费者真正 价值的实惠：如，为了迎合消费者的需求，需引入或增加哪些方 面的价值实惠？ 需减小或消除哪些对消费者不构成真正的价 值实惠？ "The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed. " – Henry Ford • 肯全力发挥自己的技能和想象力，并尽最大的努力去 作，而不是能少做就少做的 人，必然成功。--亨利·福特 Translation 7
Implications启示 • Innovation is risky but necessary to improve competitiveness 创新有风险，但要提高竞争必须要创新 • Innovation is not for everyone并不是人人都可以创新 • Innovation is not necessary linked to Technology创新和技 术没有必然的联系 • Translation 8
Implications启示 • Innovation requires: 创新所需的条件： – A clear definition of needs and value generated to costumers对客户 的需求和价值取向有一个明确的定义 – A sound financial scheme: Innovation is expensive健全的财务计划： 创新需要大量资金 – A network of contacts: Innovation is confrontation联系网络：创新就 是竞争 – A constant knowledge monitoring and up date 持续的知识储备和更 新 • Translation 9
Innovation - Why ? 为什么要创新？ Because the world is changing (fast) 因为世界变化很快 • Nanotechnologies and Biotech prospects纳米技术 和生物技术前景 Zyvez: tools, instrumentation, and applications to serve the semiconductor and advanced research markets. Founded in 1997, Zyvex was the first molecular nanotechnology company. Zyvex： 具，仪器以及服务于半导体和高级研究市 场的应用。Zyvex公司成立于1997年，是世界上第一 个分子级纳米技术公司。 Translation 10
Innovation - Why ? Because the old tricks don’t work anymore Translation因为老生常谈已经没有作用了 • NUOVA FIMA意 大利新菲马 • DERBY德比 11
Innovation - Why ? It’s a big mistake saying that change must originate from the top说变革必须 来源于上层领导是一个很大的错误 Translation SILMET: how to deal with the internal resistance to change SILMET：如何处理内部对 变革的抵制 Translation 12
Innovation – Why patenting? 创新 ——为什么要申请专利 • • The Patenting process专利申请程序 The Patent granting explosion专利授予的激增 The Patent litigation explosion专利诉讼的激增 Patenting and Innovation专利和创新 Translation 13
Innovation - Why Patenting? 创新——为什么要申请专利 • Gillette , 48 Patents in a Razor吉列（剃须刀品 牌）, 有48项专利 • Value? 价值？ • Five times as many razor blades as anyone else比其他剃须刀片专利的5倍还 多 Translation 14
Innovation as process to consolidate know-how Translation 创新秘诀需要巩固 研究者的方法 Researcher approach 个人 信号 Signals Segnali 数据 Data Dati Codification Codifica Co 成文 Objectivity Oggettività 信息 秘诀 Information Informazione Strutturazione Concettualizzazione Structuring Conceptualisation & & definizione Definition generalizzazione Generalisation 结构& 定义 概念& 概括 智慧 行动 Know-how Conoscenza Action Azione Problem Solving 解决 问题 侧向思维，类推法 • Wisdom Saggezza Applicazione Application 应用 Creativity 创造性 Subjectivity Soggettività Individual ( lateral thought, , Analogic) • Group Brainstorming 团队 自由讨论， 新想法 • Network 网络 客观性 主观性 15
Which innovative technologies? Translation创新技术的总类 渐进性技术 Incremental technologies 对 经 济 发 展 的 影 响 Impact on economic result Breakthrough technologies 突破性技术 Technologies running after the competition, ex. : -New products -TTM reduction Technologies anticipating needs on the market, ex. : -New product functions -New business lines or new business models -Suppression of 1 or more productive factors 竞争后技术的经营：如， Strategic objective: fast follower Strategic objective: leadership -减少TTM 预见市场需求的技术：如， -新产品 策略对象：快速跟随着 调节性技术 -新产品的功能 Adjustment technologies -新商业路线或新商业模型 Technologies to comply with market and legislative standards, ex. : - New plants - Certification and quality control - Costs reduction -多于1个的抑制生产因素 策略对象：领导者 Strategic objective: survival 顺应市场和立法标准的技术，如， Investment in new technologies 新技术上的投资 -建立新 厂 -规范质量控制 -降低成本 16 策略对象：竞争中的幸存者
Which SMES do innovate? 对 经 济 发 展 潜 在 的 影 响 Potential Impact on economic result Translation哪些中小企业需要 创新? Interval to innovate (follower) “Future” technology” 技术未来 创新的时间间隔 （随 后） Interval to innovate (early adopter) 创新的时间间隔 （早 期适应时间） “Running” technology 技术浮现 技术经营 “Emerging” technology Time 时间 17
From Innovation to Technology Transfer: how to turn technology into business value Translation从创新到技术转移：怎样将 技术转化为商业价值 18
Innovation positioning with respect to the Client business关于客户经济的创新定位 Basic Research 基础研究 Applied Research/ Innovation Product Development 产品开发 应用研究/ ”Upstream” approach 创新 向上的方法或 or Technology Push 技术推进 Re-engineering process 加 艺 Production 生产 Marketing 市场 ”Downstream” approach 向下的方法或 市场拉动 or Market Pull Translation According to the followed approach, different modalities can prevalently emerge : 根据以下方法，将相继 出现 不同的形式 Ø learning by doing (Prevalently Market Pull)从实 践中学习 （盛行的市场 拉动 ） Ø Productive know how (acquisition of technological capacity through adjustments and secondary engineering actions)富有成效的秘诀 （通过调 整和 间 接的 程行动获 得技术 能力） Ø know why (development of an autonomous R&D activity) (Prevalently Technology Push)秘诀 （建立自主的研发团队 ） （盛行的技术 推动 ） Ø Translation 19
Putting innovation to work 将创新带入到 作中 Innovation as problem solving for the development of new products Translation创新就是解决新产品开发中的问题 How to solve a problem? 如何解决问题？ Problem: take out the water without touching the glass 问题：在不接触杯子的情况 下将水取出 Translation 20
Putting innovation to work将创新带入到 作 中 Innovation as problem solving for the development of new products创新就是解决新产品 开发中的问题 How to solve a problem? 如何解决问题？ Problem : “I want a stronger table, but lighter” You are not the first to face such a “conflict of interest”. . . 问题：“我需要一个更结实但是更轻的桌子”，你不是第一 个面临这种“利益冲突”问题的人 Translation 21
Putting innovation to work将创新带入到 作 中 Innovation as problem solving for the development of new products创新就是解决新产品 开发中的问题 How to improve a current product? Translation 怎样改进现有产品？ Look at evolution trends 看看右面的 演化趋势 Translation 22
SME Innovation Strategy 中小企业创新策略 Case 1: the growth challenge 案例1：挑战的增长 Business has two functions, and two functions only: Marketing and Innovation Translation商业有且仅有两个功能：市场和创 新 A certain world walks in Rossetti Translation意大利手 皮鞋著名品牌：弗拉 泰利·罗塞蒂 GEOX breathes Translation 意 大利会呼吸的 GEOX鞋 23
Putting innovation to work将创新带入到 作 中 Innovation as problem solving for the development of new products创新就是解决新产品 开发中的问题 “How to do a better screw-driver? ” 怎样把螺丝刀做得更好？ Making it more resistent. How? 把它 制作地更耐力，怎么做？ Making it more insulated. How? 把它 制作地更绝缘，怎么做？ Making it more ergonomic. How? 把 Translation 它制作地更人性化，怎么做？ Making it more adaptable. How? 把 它制作地更适用，怎么做？ 24
The match between Technology and Strategy技术与策略间的相匹配 Translation 25
Case 1: the SME Strategy Formulation process案例 1：中小企业的策略制定过程 SMES Challenges: Process and Product Innovation but, mostly, Organisational Innovation. Rome, Via Condotti Fall 2006 Translation中小企业面临的挑战： 艺和产品创新，但更重要 的是组织创新。 罗马，Via Condotti 2006年秋 26
Case: example of organizational innovation Translation案例：组织创新实例 Central stock Major Acquisitions’ warehouse 中心仓库 主要物品仓库 Me PS G rch and 再储存商品的销售技术 isin g T ech niq ue of r est ock ing PDV Standardized merchandising technique– optimal localization标准化销售技术-最佳定位 27
SME Innovation Strategy中小企业 的创新策略 Because you are not too small to do it. Translation 因为创新的成功与否与企业规 模大小无关 Titanium Golfing Sunglasses全钛高尔夫太阳镜 These advanced unisex sunglasses weigh just 8 g. 这些男女皆宜的高级太阳镜仅8克重 Brown shatter-proof and scratch-resistant lenses offer 100% UVA, B and C-protection. 这种棕褐色 的防碎以及防划的镜片100%防紫外线 Incorporating “light Stabilising Technology” specially developed for golfers to enhance vision in frequently changing light intensity. 融合光稳定技 术，专为高尔夫球手在光强度常变化的情况下提高 视觉效果而开发 28
XEROS 英国几近 无水洗衣 机品牌： 克赛罗丝 操作原理 1. 把衣物放入洗衣机 中 2. 在机器背后的滚筒 内加入洗衣用的塑 料芯片 3. 倒入溶有清洁剂的 一杯水 4. 衣物中的污渍被水 溶解，且这些污渍 随后被塑料芯片吸 附掉 5. 最后，在洗衣机滚 筒下方打开格子摘 掉塑料芯片 29
The SME Networking中小企业联网 • International competition drives companies to concentrate on core competencies. Large companies outsource specific activities to SMEs which tend to networking. 国际竞 争促使企业 更关注核心竞 争 力。大公司将具体的业务 外包给联 网的中小企业 • Increased growth in networks as a result of an increasingly knowledge-based economy (Collective Innovation Projects in France). 不断增长 的知识 型经济 导 致网络 加速增长 （法国的集体创 新项 目） • Renewed focus to de-internalisation, where noncore activities are placed outside the enterprise itself. 重新关注企业的非内在化，把一些非核心活动置于企业 之外 • Translation 30
The European industrial districts欧洲 业区 • • Craft skills, design and knowledge of local market are still the core of the craft based product innovations: food, textiles, leather, wood and metal products. 艺 技能，设计 水平以及对 本地市场 的熟悉 度仍然是以产 品创 新为 基础 的 艺 核心，这 些产 品包 括：食物，纺织 品，皮革，木材以及金属制品。 Craft-based regions share embedded skills and market understanding. Industrial districts in Denmark, Northern Italy, Spain and Portugal: product innovations, low innovation cost. 以手 艺 为 基础 的区 域共同分享着高级技术以及对市场了解的信息。丹麦， 意大利北部，西班牙和葡萄牙的 业 区：产 品创 新， 低创 新成本 • Translation 31
What is an industrial cluster? 什么是产业集群 Clustering is a key to successful industrial development because of: 集群是一个产业 成功发 展的关键 ，因 为： a) Information spillovers (typically imitation)信息外流（典 型的模仿） b) Specialization and division of labor among enterprises (low transaction costs due to proximity of transacting partners) 企业间劳动 力的专业 化和分散性（由于贸 易 伙伴的临 近使交易成本减少） c) Development of skilled labor (usually through poaching)发 展技术劳动 力（通常是通过偷 学） Translation 32
Advantages of belonging to an international cluster 共属于一个国际产业集群的优势 • Better access to competent people and innovative ideas更 好地使用人才和创 新理念 • Better access to specialized suppliers and demanding customers更好地利用专门 的供应 商和消费 者 • Better access to frontier research and development更好地使 用前沿研究与开发 成果 • Better access to venture capital and competent investors更 好地使用风险资 本和能干的投资 者 • Lower transaction costs of doing business交易过 程中的低交 易成本 Translation 33
Innovation: what services to offer? 创新：可以 提供什么服务 Innovation is a business. . . But what can be sold? Translation创新就好比生意，但是能卖些什么 呢？ 34
Innovation: the services创新：服务 • Client organisations are looking for an integrated approach委托机构正在寻找一种综合方法 - Need / Opportunity需求/机会 - Funding sources资金来源 - Partners合作伙伴 - Project generation / management项目生成，管 理 - Exploitation / Technology marketing开发、技术 市场 - Change management变动管理 Translation 35
The role of Technology Intermediary技 术中介的作用 Identification of needs Capitalisation Partnership RESEARCH Development Partnership Process change Organisational change 需求认证 Technology Intermediary技术 中介 资本化 M 合作伙伴 A R 研究 市场 K 开发 E 合作伙伴 T Market Pull 市场拉动 Tech. Audits/Watch 技术，审计，监管 Venture风险资 本 Capital Partner Search寻 找合作伙伴 Project 项目生成 Generation Exploitation / IPR开发 Technology Push技 术推动 艺变动 BPR业务流程再造 “Revolution Services” 改革服务 组织变动 36
Thanks for your attention! 谢谢！ Tommaso Foglia (t. foglia@innova-eu. net) INNOVA S. p. A. Via Giacomo Peroni, 386 - 00131 Rome - Italy Tel. : +39 06 40040358
Innovation in textiles – Case studies纺织领域的创新—案例 研究 Tommaso Foglia – INNOVA S. p. A. Suzhou - China, 17/03/2010
Table of contents: 主要内容 • Case studies of innovations in the textile sector • How to promote collaborations and Technology Transfer between European and Chinese organisations • Examples of EU-funded projects dealing with innovation in textiles Translation • • • 纺织领域中的创新案例研究 如何促进欧盟和中国组织机构间的合作和技术转移 与纺织领域创新相关的欧盟资助项目案例
Case studies of innovations in the textile sector Translation纺织领域的创新案例研究
Case 1: ENVIRONMENTALLY FRIENDLY UPHOLSTERY Kvadrat - http: //www. kvadrat. dk/ WATERBORN Design: JEAN NOUVEL Translation 案例1：环境友好型的家具装饰材料 Kvadrat - http: //www. kvadrat. dk/ WATERBORN Design: JEAN NOUVEL 设计： JEAN NOUVEL • • • The aim: to develop a new material made of synthetic fibers that addressed the environmental concerns of Kvadrat. The solution: a unique polyurethane dispersed in only water to impregnate a fine-structured and very dense, non-woven fabric made of polyester and Nylon. Translation 目标：开发一种新的合成纤维材料，来解决Kvadrat发展中的环境污染问 题 解决方案：将一种独特的只能在水溶液中分散的聚氨酯注入到具有细微 结构和稠密的聚酯和尼龙纤维非织造布中
Case 1: ENVIRONMENTALLY FRIENDLY UPHOLSTERY Kvadrat - http: //www. kvadrat. dk/ WATERBORN Design: JEAN NOUVEL • • Translation The result: reduced emissions of organic solvents (-92%). The content of organic solvents in the final product almost equal to zero No harmful and No unpleasant odours无有害和难闻的气味 • Further improvements: Jean Nouvel, an internationally renowned French architect, designed the structure, surface and colour palette of WATERBORN • Translation • 结果：有效减少了有机溶剂的排放（减少 92%） 在最终产品中有机溶剂的含量几乎为零 且无有害和难闻的气味 • 进一步改进：由享誉全球的法国建筑师Jean Nouvel设计WATERBORN的结构， 表面及色彩式样。
Case 2: AN INNOVATIVE ECO-BUSINESS MODEL IN TEXTILES EPEA INTERNATIONALE UMWELTFORSCHUNG GMBH（ 德 国 一 家 公 司 ） http: //www. epea. com/ CRADLE TO CRADLE DESIGN INNOVATIONS – TOWARDS A CYCLE ECONOMY Translation 案例 2：纺织中的创新环保经济模型 从发源地到发源地的设计创新——建立循环经济 生物 降解 生产 制造 混合 肥料 原棉 加 棉花 • 1 € for a used T-Shirt /一件二手T-shirt的价格为 1欧元
Case 3: MULTIFUNCTIONAL TEXTILE - CONDUCTIVE RIBBON by Ohmatex Translation 案例3：多功能纺织品—Ohmatex公司的导电丝带 http: //www. ohmatex. dk/ • • • A conductive ribbon to connect integrated electronics in clothing and electronic units in equipment 用于连接织物中集成电路和仪器设备中电子元件 的导电丝带 100% washable and well suited to wearable electronic solutions. 100%耐水洗 且可穿戴性 Applications应用 Data/power transmission in textiles 在纺织品上实现数据/电流的传输 As flexible cabling in almost any application作为一种柔性电缆，几乎能应用于 所有领域 Translation Collaboration with ESA
Case 3: MULTIFUNCTIONAL TEXTILE follow up 案例3：多功能纺织品—续前 ESA signed a contract with Ohmatex (23 November 2009)… （ESA与Ohmatex公司在 2009年 11月23日签订了一份合同 http: //www. innovationintextiles. com/articles/307. php Translation … to develop an intelligent sock integrating near-infrared sensors and textile based EMG (Electro-Miography) electrodes to map the electrical and metabolic activity in leg muscles, to scientifically evaluate the efficacy of various training aids and astronaut workout methods. 研究开发一种集近红外传感器和基于纺织带肌电 图仪的智能短袜，来测试腿部肌肉中的电学和 新陈代谢活动，并科学评价各类体育训练器材 和宇航员训练方法的效果
Case 4: PLASMA TREATMENT FOR TEXTILES 案例4：纺织品的等离子体处理 G. Buyle - Nanoscale finishing of textiles via plasma treatment, 2008 采用等离子体处理对纺织品 进行纳米尺度的后整理 The interaction of the active species in the plasma with the substrate can basically add something to the substrate or can remove something from the substrate. 等离子体中的活性元素与基体的相互作用能有效地实现某些成分在 基体中的添加或去除 Translation 电极 等离子区域 等离子源 等离子区域 接地电极 等离子源 纺织品基体
Case 4: PLASMA TREATMENT FOR TEXTILES 案例4：纺织品的等离子体处理 Translation Common applications: 常见应用 i. imparting hydrophilic, hydrophobic and oleophobic properties 赋予纺 织品亲水性，疏水性性以及憎油性 ii. influence printability and dyeability 影响纺织品的印染性 iii. application of anti bacterial or fire retardant agents抗菌剂和阻燃剂上 的应用 iv. antishrink treatment of wool羊毛的抗收缩整理 v. Sterilisation消毒 Translation a untreated reference 未处理样品 b after rendering permanently hydrophilic via plasma coating经等离子喷涂处理后的具有永 久疏水性的样品
Case 5: The first closed loop polyester recycling program for China 案例5：中国首个闭环聚酯回收项目 http: //www. innovationintextiles. com/articles/230. php 22 September 2009, Osaka 2009年 9月22日，大阪 The Teijin Group in collaboration with Li Ning Company Limited has announced the first program in China for collecting and recycling used garments. 日本帝人集团与李宁有限公司合作宣布在中国成立首个 收集和回收废旧服装的项目 Eco Circle is an environmentally friendly closed-loop system incorporating technology for the chemical recycling of polyester. Eco Circle是日本帝人开发出的一个利用化学技术来循 环再生涤纶纤维的环境友好型闭环系统 Translation
The Seventh Framework Programme (FP 7) as a way to promote collaborations between European and Chinese organisations to foster Innovation and Technology Transfer Translation 第七框架计划（FP 7）作为一种途径来促进欧洲和中国组织机 构间的合作并实现创新和技术的转移
What is the Seventh Framework Programme (FP 7)? 什么是第七框架计 划？ § The Seventh Framework Programme (20072013) of the European Community for Research, Technological Development and Demonstration Activities欧盟的第七框架计 划（2007 -2013）专用于研究、技术开发和示范 验证活动 § Budget: € 53. 2 billion预算资产： 532亿欧元 § Building the Europe of Knowledge 建立欧洲知识共同体 § The biggest Research Programme in the World全球最大的研发计划 § Translation
Framework Programme evolution框架计划的进展 – 7 th of a series started in the 80 s 第七框架计划始于上世纪 80年代 – FP 7 Budget greatly increased + longer term focus (2007 -2013) FP 7的预算快速增加+长期关注（2007 -2013） – Translation
FP 7 - Specific Programmes fp 7 -具体计划 COOPERATION – Collaborative research合作—联合研究 9 Thematic Priorities 9个优先考虑的主题 1. 2. 3. 4. Health 健康 Food, agriculture and biotechnology (Knowledge-Based Bio. Textiles economy) 食物，农业，生物科技（知识生物经济） Textiles Information and communication technologies 信息和 通信技术 Nanosciences, nanotechnologies, materials and new Textiles production technologies 纳米科学，纳米技术，新材 料和新产品技术 Translation
FP 7 - Specific Programmes COOPERATION – Collaborative research 9 Thematic Priorities Energy 能源 6. Environment (including climate change)环境（包括气候变化） 7. Transport (including aeronautics)交通（包括航空） 8. Socio-economic sciences and the humanities 社会经济学和人文 科学 9. Security and space 安全和空间技术 Translation 5.
Examples of FP 7 funded projects dealing with Innovation in textiles Translation第七框架计划资助项目中与纺织领域创新有关 的案例
BIOAGROTEX - http: //www. bioagrotex. eu/ Development of new high end textile products, based for 100% on natural fibers and bio-based or Biopolymers and with a tailored biodegradability Translation新高端纺织品的开发，此类产品以 100%天然纤维和生物基或 生物聚合物基为原料，具有生物可降解性. Complete production chain: (Bio)Chemical Industry, Natural Fibres & Processing, Extrusion, Agrotextile producers, Biodegradation testing & knowledge management Translation完整的生产链：生物/化学 业，天然纤维的加 艺， 纤维提取、天然纤维纺织 品生产商、生物降解测试和知识管理
NATEX - http: //www. natex. eu/ Development of textiles from natural fibres that are suitable for use as high-strength reinforcing fabrics to produce structural composite materials and components. 开发制备高强度天然纤维织物，用于 制备结构复合材料和元件的增强体 Translation Multidisciplinarity: 学科交叉 o Biologists生物学家 o Physicists物理学家 o Chemists化学家 o engineering scientists 程师 Translation
SHOPINSTANTSHOE Development of a cost-effective footwear based on shape memory materials to provide an instant fitting personalization service at the retail shop for enhancing user‘s comfort 开发一种基于形状记忆材料的低成本鞋子，为零售商店提供即时适型的 个性化服务，提高消费者的舒适感 Translation Exploitable results: 可利用的结果 o a shape memory alloy filament形状记忆合金丝 o a shape memory smart textile形状记忆智能纺织品 o a shape memory leather composite形状记忆复合皮革 o a new personalization shop tool 崭新的个性化商店 o a new customizable footwear upper新的定制鞋面 Translation
CLEANCLOTH - http: //cleanclothproject. com/ Development of an antibacterial cloth based on Microfibre 开发一种基于超细纤维的抗菌面料 a superior cleaning cloth with constant and continuous antibacterial effect 具有持久和连续抗菌效果的高级抹布 Image: Suat Eman / Free. Digital. Photos. net Translation
Safe@Sea - http: //www. safeatsea-project. eu/ Protective clothing for improved safety and performance in the fisheries Translation. 在渔业中提高安全性的防护服 • New fabrics with improved tear strength and penetration of sharp objects具有高抗撕破强力 和防利器刺穿的新型织物 • Materials with improved scratch and wear resistance耐划伤和耐 磨损的材料 • Self repairable materials自修复 材料 • Innovative buoyancy solutions 浮力问题的创新解决方案 • Integration of sensors in the garments 集成传感器的服装 Translation 落水人员服装中集成传感器来 获取落入水中时的通讯信号
SONO - http: //www. fp 7 -sono. eu/ A pilot line of antibacterial and antifungal medical textiles based on a sonochemical process 基于声化学过程的抗细菌真菌的医用纺织品引领线 Translation An innovative technique to produce and deposit inorganic, antimicrobial nanoparticles on medical textiles, e. g. hospital sheets, medical coats and bandages. 在诸如医院床单，医疗服和绷带等医用纺织品上潜入和沉积无机、 抗菌纳米粒子的创新技术 Translation
MODSIMTEX - http: //www. modsimtex. eu/ Development of a rapid configuration system for textile production machinery based on the physical behaviour simulation of precision textile structures 基于对织品结构物理特性的精确模拟，开发一种纺织生产机械的快速配置系统 Translation 1. Finite elements analytic (FEA) simulation system to predict precisely how textiles react to certain contour conditions (tension, flexion, filtration power, transpiration, barrier effects, etc. ) 利用有限元分析模拟系统来精确地预测某特定轮廓条件下纺织品性能的变化（张力， 弯曲状态，过滤性能，散发作用，隔阻效应等） Translation 2. artificial-intelligence-based simulation system to overcome the limitations of the analytic model 利用基于人 智能的模拟系统来克服分析模型的局限性- Translation
DEPHOTEX - http: //www. dephotex. com/ Development of photovoltaic textiles based on novel fibres. 开发基于新型纤维的 光电纺织品 Translation • • • novel fibres with conductive properties as substrate 以具有导电性能的新型纤 维作为基体 materials and techniques for flexible photovoltaic textiles 柔性光电纺织品的 材料和技术 Translation TECHNOLOGICAL INNOVATION技术创新 • Development of a wearable and flexible substrate energy source directly on textile products. 开发一种可穿戴的柔性基体能源直接用于纺织品 • Translation
MICROFLEX - http: //microflex. ecs. soton. ac. uk/ Micro fabrication production technology for MEMS on new emerging smart textiles/flexibles 新型的智能纺织品微型机电系统微加 生产技术 Translation Drug delivery 药物释放 Medical医学的 Mechanical action机械作 用 Lighting 光照 Transport交通 Sensor传 感器 Smart bandage, Auto sterilization uniform Active monitoring underwear 智能绷带，自 动消毒服，活性检测内衣 Luminous cabin, smart driver seat, auto clean filters夜光舱，智能驾驶员座椅， 自清洁过滤器 Workwear 作服 Consumer消费者 Danger warning workwear (heating suite, high visibility, gas sensing, temperature sensing, movement sensing, alarm sounder 危险警报 作服（加热套装，高能见度，气 体检测，温度检测，移动检测，报警器） Massage and cooling/heating armchair Luminous wall, surroundings customisation 按摩冷热椅，夜光壁，定制环境
BRAVEHEALTH - http: //www. labor-eu. net/ A miniaturised multi‐parameter measuring unit made of miniaturised sensors and conductive fibres embedded to continuously monitor critical parameters to diagnose and manage Cardiovascular Diseases 植入由微型传感器和导电纤维构成的微型多参数测量装置，通过 持续不断的检测重要参数来诊断和控制心血管疾病 Translation Textile Integration of Electronics集成电子器件的纺织品 Tsinghua University (China) partner 合作者：清华大学 Translation
Conclusions结论 1. The textile sector has a large room for innovations 纺织领域中有很大的创新空间 Translation 2. FP 7 can be an opportunity for Chinese partners 对中国的合作者来说，FP 7是一次机会 A Chinese company, research centre or other institution can be partner of a EU-funded FP 7 project and can receive funding from EU 中国企业，研究中心或其他机构可以成为欧盟FP 7计划项目资助的合作 伙伴并有机会获得欧盟的资助 Translation
Thanks for your attention! 谢谢！ Tommaso Foglia (t. foglia@innova-eu. net) INNOVA S. p. A. Via Giacomo Peroni, 386 - 00131 Rome - Italy Tel: +39 06 40040358
Technology Transfer models 技术转移模式 Tommaso Foglia – INNOVA S. p. A. Suzhou - China, 17/03/2010
Definitions 定义 The process of formally transferring new discoveries and innovations resulting from research to industrial sector. 新发现和创新的正式转移过程是随着将研究成果转移到 业领域而产生的 Perspective in: 观点 • science: formal transfer of new discoveries and innovations resulting from science • • • scientific research conducted at universities to the commercial sector 科学：新发现和创新的正式转移是将大学里的科学研究转移到商业领域而产生的 industry: mechanism that enables companies to solve their own technology industry needs by purchasing or licensing other companies’ technology and expertise 业：能使企业解决自己技术问题的机制需要从其它企业购买或得到其它企业技 术和专家的许可 knowledge: any process by which basic understanding, information, and knowledge innovations move from an university, an institute, or a government laboratory to individuals or firms in the private and quasi-private sectors 知识: 所有从大学，研究所或政府实验室转移到个人或私营公司的基本看法，信 息和创新 Translation 68
Players 成员 – Developers (generators): the owner or source of the innovative technology, product, process, expertise or know-how – 开发者 （发起者）：创新技术、产品、 艺、专长或秘诀的拥有者或 发起者 – Recipients: the organisation or company that purchases innovative technology, product, process, expertise or know-how – 接受者： 购买创新技术、产品、 艺、专长或秘诀的组织机构或企 业 – catalysers: Governments, Banks, Equity Funds, University system, Citizens, Unions – 媒介：政府、银行、产权基金、大学系统、公民、联盟 – Translation 69
The Developer or Recipient could be one of the following 开发者或接受者可能是以下中的一种 • • A private company including SMEs 私营企业包括中小型企业 A research organisation 研究机构 A governmental Agency/ Laboratory 政府机构或实验室 A university 大学 A Technology Centre 技术中心 An Individual 个体户 Translation 70
Catalysers 媒介 • Organizations which provide technology transfer referrals and information 提供技术转移信息的组织机构 • Technology brokers 技术经纪人 • Technology transfer consultants 技术转移顾问 • Law firms 法律公司 • Technology transfer conference organisers 技术转移会议组织者 • Technology business incubators and research parks商业技术培养 者和研究产所 • Translation 71
Mechanisms 机制 • Formation of new technology-based companies from R&D organizations (e. g. spin-offs). 从研发机构中分立出来成立的新技术 公司（如，衍生公司 ） • Licensing patents, software and technical know-how, prototypes. 许可专利，软件，技术秘诀和原型 • Performing contract R&D for clients and transferring the results. 履行顾客研发合同中规定的义务并负责转移结果 • Sharing information in interactive events (conferences, workshops, briefings, visits). 共享交互式的事件信息 （会议，研讨会，简报，调查） • Translation 72
Mechanisms 机制 • Performing cooperative R&D. 实行合作研发 • Forming R&D or technology transfer consortia. 建立研发或技术转 移的联合体 • Providing technical assistance. 提供技术帮助 • Employing unique R&D facilities and capabilities. 采用独特的研发 设施和手段 • Activities which catalyse or facilitate any of the above. 能促成或推 动以上任何事件的活动 • Translation 73
The Business Model 商业模式 – Open Science Model 开放式科学模式 – License Model 许可模式 – Interaction Model 交互模式 – Spin-out Model 回形模式 – Translation 74
Services: To the developer: Partner Search, Funding To the recipient: Funding, Project Open Science Model 开放式科学模式 generation, Management, BPR, Tech. Marketing To both: IPR / negotiation – From research to technology transfer: you can “order” or “adapt” 提供的服务： innovations 对开发者：寻找合作伙伴，提供资金 – 从研究到技术转移：可以“定制”或“改编”创新 对接受者：提供资金，建立项目，管理，业 务流程重组，技术，市场 对两者：知识产权/协商 研究 Research 开发 生产 Development Technology Transfer Production 销售 最终用户 Sale End-User 技术转移 Developer Recipient 开发者 接受者 75
Open Science Model 开放式科学模式 • Universities does not retain any IP rights (except citation) 大学不保有任何知识产权 （除了引用权） • No need for IP management 对知识产权无需管理 • Little incentive to invest in applications (both by culture and lack of protection) 无激励措施使研究成果转化为投资应用 （由于文化和缺乏保护的原 因） • No direct impact on regional economy 对地方经济无直接影响 • Still the most widespread model in Europe 在欧洲仍然是最普遍的商业模式 • Translation 76
Services: License Model To the developer: Partner Search To the recipient: Technology Marketing 许可模式 To both : IPR / negotiation 提供的服务： 对开发者：寻找合作伙伴 对接受者：技术、市场 对两者：知识产权/协商 – From production to technology transfer: you can “buy” innovations – 从生产到技术转移：可以“购买”创新技术 研究 开发 生产 Research Development Production 最终用户 销售 Sale Technology Transfer 技术转移 Developer 开发者 Recipient 接受者 77 End-User
License Model 许可模式 – Ownership of results by PROs （not yet recognised as best practice) 公共研究组织对结果拥有所有权（还未被认为是最好的实践方法） – Non uniform IP laws across Europe 整个欧洲地区都无统一的知识产权法 – Patenting costs are prohibitive (5 x. US) 专利成本令人望而却步 （5 x. US ） – Not enough uptake by European industry 欧洲 业没有足够重视 – Most deals are with non-European licenses: does not support European economy 大部分交易都是非欧洲许可证：对欧洲经济无帮助 – Translation 78
Interaction Model 交互式模式 Services: To the developer: Partner Search, Funding, IPR – From development to technology transfer: you can “manufacture” To the recipient: Funding, BPR, Technology Marketing innovations To both: IPR / negotiation 提供的服务： – 从发展到技术转移：可以“制造”创新 对开发者：寻找合作伙伴，提供资金，知识产权 – Translation 对接受者：提供资金，业务流程重组，技术市场 对两者：知识产权/协商 研究 Research 生产 销售 最终用户 Production Sale End-User 开发 Development Technology Transfer 技术转移 Developer 开发者 Recipient 接受者 79
Interaction Model 交互模式 • Builds on the Licensing Model and IP 建立在许可模式和知识产权基础上 • Background technology & patent become tools to seed development 技术背景&专利变成了开展研究的 具 • Proof of principle is made in collaboration with industry 对原理的验证产生于与 业合作中 • Demonstration funded in part by public money (EU Framework programs) 实证资 金部分由公共资 金支持 （欧盟框架计 划） • Translation 80
Interaction Model 交互模式 • Foster innovation as interactive process; compatible with University mission if: 交互过程的创新培养；与大学任务协调一致 – Contributes to science 致力于科学研究 – University can capitalise on foreground 大学能为商业前景注入资金 – Fair share of returns 回报率可观 • Contributes to regional economy 为地方经济做贡献 • Translation 81
Spin-out Model 回形模式 Services: – From research to technology transfer: you can “do” innovations Technology watch, Partner search, IPR, BPR, Business Plan, Technology Marketing, Financing, VC – 从研究到技术转移：可以 “做”创新 and Seed Capital 提供的服务： 技术检测，寻找合作伙伴，知识产权，业务流程重组， 商业计划，技术市场，融资，风险投资和原始资本 Research 研究 Development 开发 Production 生产 Sale 销售 82 End-User 最终用户
Spin-out Model 回形模式 • Builds on the Licensing Model 建立在许可模式之上 • Background technology used as platform to develop new business concepts 技术背景作为平台用于开发新经营理念 • Only alternative when no industry partner in sight 当无 业合作者 参与时，只有二者择一 • Contributes to regional development 致力于地方经济的发展 • Contributes to rejuvenating economy 致力于复原经济 • Slow process: more than 10 years for mature companies 减缓过程： 发展成熟企业需要10年以上 • Translation 83
How to support the creation of durable spin -outs? 如何维持持久的回形创造 • They are created spontaneously by entrepreneurs 由企业家自主创造 • Rate of creation can be increased by the right combination of incentives: 通过正确的激励结合使创造率增加 – Pre-seed and seed capital 预投和原始资本 – Science Incubators 科学培育 – Training and coaching of entrepreneurs 对企业家进行培训和指导 – Recognition and entrepreneurship culture 认同企业家文化 – Translation 84
How to support the creation of durable spin -outs? 如何维持持久的回形创造 • Sustainability is still a problem: 可持续依然是个问题 – Access to talents 获取技能 – Strategic partnership 战略伙伴关系 Translation 85
Problems in international Technology Transfer 国际技术转移中存在的问题 • Difference in culture 文化的差异 • Difference in intellectual property protection regime 知识产权保护 体制的差异 • Difference of rules within systems. Institutional versus individual ownership 系统规则的差异，公共机构与个人所有权的矛盾 • Biases and wrong beliefs 偏见及错误理念 Translation 86
Thanks for your attention! 谢谢！ Tommaso Foglia (t. foglia@innova-eu. net) INNOVA S. p. A. Via Giacomo Peroni, 386 - 00131 Rome - Italy Tel. : +39 06 40040358
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