the story of success this story is about

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the story of success this story is about one boy, unsuccessful runner who wanted to have quality running shoes for a low price.

1960 s: American Sports Shoes - 5$, but poor quality German shoes – higher quality, but 30$

Phil Knight a middle-distance runner student of the University of Oregon Bill Bowerman American track and field coach

Theory of cheaper and highquality shoes: • designed in the US • manufactured in Asia • sold in the United States

1963 cheap labor cost

January 25, 1964 Blue Ribbon Sports

Back in America, 26 -year-old businessman began selling Japanese shoes directly from his truck. In 1964, in its first year in business, BRS sold 1, 300 pairs of Japanese running shoes for $8, 000.

1965 In honor of the The Greek goddess of victory Nike

from a simple resale of other people's shoes to manufacture of their own brand nike. by 1969 knight had already sold at 1 million usd shoes

1971 The student of Portland Wing of the goddess State University, Carolyn Davidson designed a logo for Never changed $ 35 for an unknown company.

1975 a turning point in the history of nike Bill Bowerman • improve push • reduce the weight of the shoe

1979 leaders with a market share of 50% 1980 was left behind Only one competitor - Reebok As long as there wasn’t appear Michael Jordan.

Air Jordan were black and red, and those colors are not allowed in the NBA. Jordan had a fine of $ 1, 000 each game As a result, the company's sales were risen from 870 million to 4 billion USD per year.

"nike" as a global sports corporation, which manufacture clothes, watches, hats, and other sports accessories.

1988 Dan Weiden (a representative of the advertising agency "Wieden & Kennedy“) said: "You Nike guys, you just do it. " The last part of this sentence is today known all over the world. Thanks to the slogan "Just Do It" in the early '90 s, Nike ascended as high and as fast as could not do any company.

The aim: Doing sport is boring With Nike it will be easy, comfortable, useful and attractive

nowadays the company is estimated at $11 billion, and company’s income is $18, 5 billion this story is about one boy, unsuccessful runner who wanted to have quality running shoes for a low price.

Conclusion Give to people what they want: Don’t stop to improve and develop: • Available price • Comfortable, convenient • High quality • New ideas • Good advertising • Diversification

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