The Social Revolution Larry Mac Phee e-Learning Center

The Social Revolution Larry Mac. Phee e-Learning Center

The Social Revolution No man island entire of itself. -John Donne, Meditation XVII, 1624

Network Effects

The Long Tail

Population Growth Nov, 2011 1 Billion Online

Who do you trust? The Masses? or Your Friends?

Information is analog in the ‘ 80 s Analog -> The 1980 s Record Store Britannica Encyclopedia Newspaper Editorial TV news Paper Map Newspaper Classifieds

Information goes digital in the ‘ 90 s Analog -> The 1980 s Digital -> The 1990 s Record Store Napster Britannica Encyclopedia Britannica on CD Newspaper Editorial Web Page TV news CNN. com Paper Map. Quest Newspaper Classifieds Craigslist

Information goes social in the ‘ 00 s Analog -> The 1980 s Digital -> The 1990 s Social The 2000 s Record Store Napster Pandora Britannica Encyclopedia Britannica on CD Wikipedia Newspaper Editorial Web Page Blog TV news CNN. com Digg Paper Map. Quest Google Earth Newspaper Classifieds Craigslist e. Bay

Web 2. 0 = Social, User-Driven go 2 web 20. net

“Web 2. 0” coined, 1999 “The Web we know now, which loads into a browser window in essentially static screenfuls, is only an embryo of the Web to come. The first glimmerings of Web 2. 0 are beginning to appear, and we are just starting to see how that embryo might develop. The Web will be understood not as screenfulls of text and graphics but as a transport mechanism, the ether through which interactivity happens. It will appear on your computer screen, on your TV set, your car dashboard, your cell phone, hand-held game machines, maybe even your microwave oven. ” --Darcy Di. Nucci in “Fragmented Future”

$ Business Models $ • Freemium – Free basic use – Premium access with fees • Targeted Ads – Ads for everyone – Pay to remove ads • Free? ! – Burning VC waiting/hoping to be bought

Types of Social Sites 1. Social Bookmarking & Social Searching 2. Blogging 3. Entertainment Recommendations 4. Product Ratings & Reviews 5. Social News 6. Photo & Video Sharing 7. Bid / Buy / Sell / Trade / Give Away 8. Shopping & Bargain Hunting 9. Collaboration 10. Social Networking

Social Bookmarking/Searching http: //www. delicious. com/nauelearning

Blogging http: //twitter. com/NAUelearning http: //nauelearning. wordpress. com

Entertainment Recommendations • • Netflix Hulu Amazon i. Tunes Pandora Spotify Last. fm

Product Ratings / Reviews • General – Amazon – Epinions • Restaurants – Urban. Spoon* – Yelp* • Travel – Trip. Advisor – Foursquare* * Location aware

Social News-Follow what’s trending • Digg • Reddit • Slashdot

Photo & Video Sharing http: //www. flickr. com/photos/larrymacphee

Bid / Buy / Sell / Trade / Give Away • • • Priceline e. Bay Craigslist Freecycle Zillow

Shopping & Bargain Hunting • • Group. On Living. Social Etsy Woot

Creative Collaboration • Wikipedia • Google Docs – gdocs. nau. edu • PB Works • Open Courseware

Social Networking • • Facebook (personal) My. Space (old) Google+ (new) Linked In (“professional”) and about 100 “also rans”… I almost forgot…social dating sites… Match. com, e. Harmony, etc.

The Downside of Social • Increased Privacy Concerns – Physical Safety Risks – Identity Theft – TMIs and CLMs – Cyberbullying – Friends vs Acquaintances, Colleagues • Promotes Like-Mindedness – Herd Mentality – The Echo Chamber – Polarization • The Downside of Democratization – Not all opinions are equally valid – Loss of Civility – Any crackpot can set up a blog

Top 5 for Teaching • Twitter – For public announcements • Blogger – For opinion essays with peer review • Delicious – For literature searches, resource collection • Scholar – For “get to know you” activities • Google. Docs or a Wiki – For Group Assignments