The Real Food Trend The way that Australians

The Real Food Trend The way that Australians shop, cook, eat and think about food has been changing of late: The real home-cooked meal – a typical meal is now freshly prepared and shared with the whole family We’re cooking more, and enjoying it! Fresh food is best Health is our motivator Healthy food is a healthy investment Where are we heading? The search for authenticity Research commissioned by Meat & Livestock Australia (MLA) 2008

Real Food Festival – Sunshine Coast The Real Food Festival is a fantastic celebration of the wonderful variety of food that Sunshine Coast producers, manufacturers and restaurants have to offer, and a brilliant way to talk, taste and buy from them. The various events, demonstrations, discussions and other activities throughout the weekend mean that the Festival has something for everyone and is a great way for people to support the best of Sunshine Coast regional food.

Event Organiser – Lena Smeaton Director, Smeaton Hackett Events - event management company ‘committed to promoting the organic industry’ 25 years experience in sales, marketing, project and event management Passionate about creating experiential events to highlight and bring real food & a clean, green, sustainable world to everyone In-depth knowledge and extensive range of contacts and relationships within the organic industry Created & organises the “Organic Expo & Green Show International” - Oceania Pacific’s premier organic & green trade, industry & consumer show, now in its 7 th year. 200+ exhibitors, 8000 attendees. Running annually in NSW & VIC.

Event Organiser – Julie Shelton Proprietor, Forage - local food sourcing and distribution, servicing hospitality industry and retail Founding leader, Slow Food Sunshine Coast Hinterland: not-forprofit group, part of international Slow Food organisation, supporting small-scale producers of food that is good, clean and fair Ran a diversified, integrated organic farm for 10 years Extensive knowledge and personal relationships with food producers, chefs, retailers and other food & beverage stakeholders Conducted Food Security Assessment for SCRC as part of Council’s Energy Transition Plan development (Oct 08) 2008 Winston Churchill Memorial Trust Fellow: Nourishing Local Food - research undertaken in USA, Ireland, UK, France and Italy

Real Food Festival - Program Day / Date Event / Activity Location Chefs on Show Various restaurants throughout Sunshine Coast Hinterland at Real Food Celebration Saturday, 30 July Day-tripping and activities Various locations throughout Sunshine Coast Hinterland Mary Valley Sunday, 31 July Real Food Celebration Maleny Showgrounds Friday, 29 July Saturday, 30 July Sunday, 31 July

Our key messages Authentic Join us for an authentic food experience: eat good food close to where the ingredients are produced, and prepared by people who live in the Region Relaxing Enjoy the beautiful, natural environment and relaxing ambience away from urban busy-ness Connected Celebrate with us the mutually beneficial relationships along the food chain

Participating restaurants (as at 23 Feb) Spicers Clovelly Estate - Montville Reserve Restaurant Cellar - Maleny Spicers Tamarind - Maleny Pomodoras on Obi – Maleny Wild Rocket @ Misty’s – Montville Flaxton Gardens – Flaxton Le Relais Bressan – Flaxton Chez Claude – Woombye Flame Hill Winery – Montville Maleny Manor - Maleny

Saturday, 30 July - activities Cooking classes Farm tours Cob oven building workshop Edible school garden tour Special themed Eumundi Market Walks Backyard food production workshops Health & well-being talks

Sunday, 31 July – Celebrate! Primary Producers Restaurants & Cafes Paddock to Plate Artisanal Producers Grow-Your. Own

Sunday, 31 July – Celebrate! Farm animals & children’s activities Stallholders: Garden suppliers; produce & farm suppliers; small-scale primary producers; value-adding enterprises; artisanal producers; artists; bookshops; kitchenware suppliers; restaurants; cafes; food stalls Community Groups: Permaculture; Landcare; health & diet interest; schools Growing shed talks & cooking demonstrations Dig Your Dinner school competition Food & Beverage Cup

To contact us Real Food Festivals Pty Ltd PO Box 1139 Maleny 4552 Lena Smeaton 0413 043 287 Julie Shelton 0439 944 690 celebrate@realfoodfestival. com. au www. realfoodfestival. com. au