The Project is part-financed by the European Union (ERDF) Passenger Requirement Analysis – Rostock The potential for the bus shuttle service between Rostock City & Port § Prof. Dr. Martin Benkenstein, Baltic Institute of Marketing, Transport and Tourism at the Universtity of Rostock § INTERFACE International Workshop § Hanseatic City of Rostock , 28. 04. 2011
Outline 1. Database 2. Structure of passengers 3. Use of the ferry link Rostock-Gedser 4. Characterization of the passengers journey 5. Importance of several services concerning public transport (in general) 6. Satisfaction with the passenger terminal in Rostock 7. Analysis of potentials 2 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Database Responses (evaluable) from June 2010 to February 2011: High season (N=676) Response rate (according to direction): Rostock-Gedser: 53. 5% Gedser-Rostock: 46. 5% 3 Low season (N=720) Post-season (N=148) 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Outline 1. Database 2. Structure of passengers 3. Use of the ferry link Rostock-Gedser 4. Characterization of the passengers journey 5. Importance of several services concerning public transport (in general) 6. Satisfaction with the passenger terminal in Rostock 7. Analysis of potentials 4 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Age and Gender Ø age: 45. 2 years 5 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Origin (country) 6 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„How often do you use public transport services? “ - overall rating of frequency: 3. 3 („neither“) - about 32 % of the passengers do use public transport relatively often (ratings of „ 1“ or „ 2“) - 54 % do use public transport only rarely (ratings of „ 4“ or „ 5“) 7 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Outline 1. Database 2. Structure of passengers 3. Use of the ferry link Rostock-Gedser 4. Characterization of the passengers journey 5. Importance of several services concerning public transport (in general) 6. Satisfaction with the passenger terminal in Rostock 7. Analysis of potentials 8 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„Is this the first time you travel by ferry from/to Rostock/Gedser? “ „How many times a year do you go by ferry from/to Rostock/Gedser? “ - average frequency (per year): 8. 3 - high season: 5. 6 - high season/Hansesail: 2. 5 - low season: 10. 0 - low season/Christmas Market: 12. 1 - post-season: 11. 6 9 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„How did you find out about this ferry service from/to Rostock/Gedser? “ other number I know it / I have known it for some time now 58 coach trip 41 flyer / advertising brochure 14 travel agency 12 maps, navigation system 11 relatives / friends 11 coincidence / spontaneous 10 3 rd International Project Workshop INTERFACE 7 Prof. Dr. Martin Benkenstein
„For what reason do you use this ferry-service today? “ I other visiting relatives/friends driving home club excursion school trip Berlin-Marathon work 11 3 rd International Project Workshop INTERFACE number 49 17 16 15 10 6 Prof. Dr. Martin Benkenstein
„For what reason do you use this ferry-service today? “ II 350 329 307 250 200 124 high season 12 high season - Hansesail low season 3 rd International Project Workshop INTERFACE 41 14 other shopping 1 business trip trucker day trip shopping low season - Christmas Market 16 holiday 1 21 other 4 business trip day trip holiday trucker 17 2 shopping 7 holiday other trucker shopping business trip day trip holiday 0 49 10 1 other 8 15 shopping 15 10 18 business trip 50 87 86 74 78 66 business trip 100 117 other 109 day trip 150 day trip Number of passengers 300 post-season Prof. Dr. Martin Benkenstein
„Where and when did you buy your ferry ticket? “ other number bus company / included in bus ticket 24 Autobizz/Bizz 18 company bought it 9 Network Card/Netcard 8 parents 4 University 2 13 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Outline 1. Database 2. Structure of passengers 3. Use of the ferry link Rostock-Gedser 4. Characterization of the passengers journey 5. Importance of several services concerning public transport (in general) 6. Satisfaction with the passenger terminal in Rostock 7. Analysis of potentials 14 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„Where and when did you start your trip today? “ „Which is your travel destination and about what time will you reach it? “ I start (country): 15 destination (country): 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Start of the trip in Germany: state and city State Number of passengers City Number of passengers (≥ 10) Rostock 211 Mecklenburg-West Pomerania Berlin 186 Warnemünde 26 Saxony 47 Leipzig 24 Brandenburg 32 Güstrow 23 Bavaria 26 Dresden 17 Thuringia 19 Schwerin 17 Baden-Württemberg 8 Neubrandenburg 16 Saxony-Anhalt 8 Stralsund 14 Lower Saxony 5 Erfurt 13 Hamburg 4 Bad Doberan 11 Schleswig-Holstein 16 408 2 Kühlungsborn 11 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Start of the trip in Germany: country and postal region Data range colour range 450 30 18 2 17 333 1 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Start of the trip in Denmark: regions region (Amt) Copenhagen Sjælland Roskilde Vestsjælland Storstrøm Fyn Frederiksborg Hovedstaden Ribe Århus Frederiksberg Copehagen City Vejle Number of passengers 235 139 24 11 4 3 3 3 2 2 1 Data range colour 235 15 1 18 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Destinations in Germany: state and city State Mecklenburg-West Pomerania Berlin Saxony Brandenburg Bavaria Hamburg Thuringia Saxony-Anhalt Baden-Württemberg Lower Saxony Hesse Schleswig-Holstein 19 Number of passengers 271 237 25 22 19 11 7 7 5 3 2 1 City Berlin Number of passengers (≥ 10) 237 Rostock 154 Warnemünde 18 Güstrow 15 Leipzig 13 Hamburg 11 Kühlungsborn 10 Stralsund 10 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Destinations in Germany: country and postal region Data range colour range 271 16 15 1 20 239 1 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Destinations in Denmark: regions County (Amt) Number of passengers Copenhagen Sjælland Fyn Roskilde Vestsjælland Frederiksborg Storstrøm Hovedstaden Vejle 238 224 13 11 9 7 4 3 1 Data range colour 238 27 3 21 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„Where and when did you start your trip today? “ „Which is your travel destination and about what time will you reach it? “ III 22 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„Are you going to use the same route for both ways, travelling to and returning from your destination? “ I „Which other route did you choose? “ 23 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„Are you going to use the same route for both ways, travelling to and returning from your destination? “ II 24 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„With what types of transportation have you arrived at the ferry today and how will you continue your journey when arriving in …? “ ) ng 4 47 48 Ny 21 27 8 15 16 13 up n) d va he fe tc la m ot nd ed / by e. g. r( he ot w as / pu w bl ill be tra ns po rt: ic ic bl pu fo ot in tra m tra ns po rt: tra s bu tra ns po rt: ic bl pu pu bl ic tra ns po rt: co s: an ist -d bu s: lo ng Ro in (w ith xi ta bu d an ck st o m ac h ds Ge cle ot o bi rb cy ike r ca arrival 24 25 9 ra 8 5 ca 26 157 or 31 8 0 25 156 95 86 er / 8 pi 200 s 400 kö 600 bu 800 1060 ce 1000 1072 number of passengers 1200 departure 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„Did you think about using a different type of transport in place of the one you`ve chosen? “ I Which one? 26 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„Did you think about using a different type of transport in place of the one you`ve chosen? “ II passengers, who arrived by car: Which one? 27 passengers, who departed by car: Which one? 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„Did you think about using a different type of transport in place of the one you`ve chosen? “ III „What type of transport do you consider an alternative to the one you`ve chosen? (selection) alternatives plane/flying car bus/coach train public transport (incl. Taxi, by foot) bike motorbike 28 number 154 69 70 70 15 11 9 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„What was the reason you decided not to use public transport services for todays journey? “ I 29 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„What was the reason you decided not to use public transport services for todays journey? “ II car is needed locally/flexibility 49. 7% luggage 31. 5% comfortableness 29. 4% travel time in total too long 24. 4% too many changings necessary/inconvenient 21. 1% no offer/no possibility to use public transport at ferry-times 12. 4% lack of knowledge of public transport 12. 0% total price of services within public transport 10. 2% expenditure/effort of purchasing the ticket 3. 7% lack of information concerning public transport high season (N=424) high season-Hansesail (N=135) low season (N=471) low season-Christmas Market (N=192) post-season (N=129) total (N=1351) 30 3. 0% other reasons 20. 4% 0% 10% 20% 30% 40% 50% share of passengers 3 rd International Project Workshop INTERFACE 60% 70% Prof. Dr. Martin Benkenstein
„Is / was your ferry passage combined with a short stay in Rostock? “ „What are you planning on doing resp. what did you do? “ 31 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„Is / was your ferry passage combined with a short stay in Rostock? “I „Are you planning such a stay in Rostock? “ Why not? number I´ve got no time 122 I´ve already been there / I already know it not interested in such a stay 80 I´m just passing through / another destination 51 I´m living in (or near to) Rostock 40 I don`t know anything or anybody there / I don`t know what to do there 26 I didn`t think about it / I don`t know / no special reason 32 90 19 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„Is / was your ferry passage combined with a short stay in Rostock? “ II if “NO”: “Are you planning such a stay in Rostock? ”: 33 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Outline 1. Database 2. Structure of passengers 3. Use of the ferry link Rostock-Gedser 4. Characterization of the passengers journey 5. Importance of several services concerning public transport (in general) 6. Satisfaction with the passenger terminal in Rostock 7. Analysis of potentials 34 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„Which of the below mentioned areas should be in focus, if the goal is to improve the travel experience? “ I N (total) a)improved embarking facilities in Rostock (e. g. elevator, conveyor belt etc. ) 206 b) improved embarking facilities in Gedser (e. g. elevator, conveyor belt etc. ) 196 c) more frequent public transportation (e. g. busses) to and from Rostock 213 d) more frequent public transportation (e. g. busses) to and from Gedser 170 e) faster public transportation to and from Rostock (less stops en route) 35 181 3 rd International Project Workshop INTERFACE 1 = very important 5 = very unimportant Prof. Dr. Martin Benkenstein
„Which of the below mentioned areas should be in focus, if the goal is to improve the travel experience? “ II only 0. 9% resp. 0. 6% of the passengers specified other things related to Rostock resp. Gedser: other things related to Rostock other things related to Gedser (choice) more/better information (3) train connection (4) higher frequency (city train) (2) improvement public transport services (3) improvement of signs (at the seaport) sanitary facilities (on the ferry) 36 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Outline 1. Database 2. Structure of passengers 3. Use of the ferry link Rostock-Gedser 4. Characterization of the passengers journey 5. Importance of several services concerning public transport (in general) 6. Satisfaction with the passenger terminal in Rostock 7. Analysis of potentials 37 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
„How satisfied are you with the services offered in the passenger terminal? “ N (total) 206 196 213 170 181 26 19 38 3 rd International Project Workshop INTERFACE 1 = very satisfied 5 = very unsatisfied Prof. Dr. Martin Benkenstein
Outline 1. Database 2. Structure of passengers 3. Use of the ferry link Rostock-Gedser 4. Characterization of the passengers journey 5. Importance of several services concerning public transport (in general) 6. Satisfaction with the passenger terminal in Rostock 7. Analysis of potentials 39 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Realistic basis of projection Data basis: Selection: public transport (incl. Taxi) (F 9 a: „With what type of transportation have you arrived at the ferry today? ") all passengers (N=1495) passengers (total shares) 6. 4% passengers, who stayed (resp. were planning to stay) in Rostock ( N=819) 10. 0% all passengers living in Rostock (N=148) 17. 6% 819 ∙ 0. 100 82 passengers 148 ∙ 0. 176 26 passengers 108 passengers ≙ 7. 2% of the passengers will use the bus-shuttle. 1 1 High Season (total): 10. 6% Low Season (total): 4. 7% 40 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Optimistic basis of projection Data basis: Selection: Public transport (F 10: „Did you think about using a different type of transport in place of the one you`ve chosen? ": „yes") passengers (total shares) all passengers (N=183) 31. 1% passengers, who stayed (resp. were planning to stay) in Rostock ( N=103) 37. 9% all passengers living in Rostock (N=21) 42. 9% 103 ∙ 0. 379 39 passengers 21 ∙ 0. 429 9 passengers plus: passengers, who already use public transport 96 passengers 144 passengers ≙ 9. 6% of the passengers will possibly use the bus shuttle. 1 1 High Season (total): 12. 2% Low Season (total): 8. 3% 41 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
maximum potential Data basis: Selection: relatively frequent use of public transport (F 15: „How often do you use public transport services? “: „ 1“ or „ 2“) passengers (total shares) all passengers (N=1390) 31. 5% passengers, who stayed (resp. were planning to stay) in Rostock (N=756) 32. 3% all passengers living in Rostock (N=149) 43. 6% 756 ∙ 0, 323 244 passengers 149 ∙ 0, 436 65 passengers 309 passengers ≙ 22. 2% of the passengers are the maximum potential for the bus-shuttle. 1 1 High Season (total): 26. 0% Low Season (total): 20. 1% 42 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
For the prognosis of Pax using the bus-shuttle are considered § § the total number of passengers related to the ferry line Rostock-Gedser in the year 2010 (1. 4 Mio. ) The maximum utilization of the ferry line Rostock-Gedser on one ferry trip between June 2010 and February 2011 (June-August 2010: 975; September-December 2010: 1005; January-February 2011: 987) § the minimum utilization of the ferry line Rostock-Gedser on one ferry trip between June 2010 and February 2011 (10) each within the planned travelling times of the bus-shuttle. 43 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Prognosis of passenger numbers passengers 2011 high season 2011 (June – August) Low season 2011 (September-December) Post-season 2011 (January-February) maximum capacity minimum capacity maximum potential 310. 800 254 3 202 2 140 1 optimistic projection 134. 400 119 1 83 1 48 1 realistic projection 100. 800 103 1 47 0 -1 42 0 -1 requirements: - prominence of the bus-shuttle - conditions of booking: possibility of booking the bus shuttle with the internet, together with the ferry-ticket - flexibility (e. g. delays of the ferry depending on weather conditions) 44 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
Contact Prof. Dr. Martin Benkenstein Tel. : +49 (0)381 498 4376, Email: martin. benkenstein@uni-rostock. de Dipl. -Kffr. Kathrin Werner Tel. : +49 (0)381 498 4379, Email: kathrin. werner@uni-rostock. de 45 3 rd International Project Workshop INTERFACE Prof. Dr. Martin Benkenstein
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