
5ff2de57080e29e5db7d735453f9aac4.ppt
- Количество слайдов: 25
The Private Sector Role in Agricultural Development - The Pioneer Approach Lloyd Le Page Sustainable Agriculture and Development Pioneer Hi-Bred International, Inc. Association For International Agriculture and Rural Development AGM, June 6
Du. Pont Protect Connect Enhance Du. Pont Electronic & Communication Technologies Du. Pont Coatings & Color Technologies $2. 7 B Du. Pont Safety & Protection $4. 9 B $3. 6 B Du. Pont Performance Materials Du. Pont Agriculture & Nutrition $4. 7 B $4. 2 B Fortify Nourish 2
Positioned to Capture Value Pioneer: $2. 6 B Revenue Solae: $1. 1 B Revenue Input Providers Food Grain End User Growers Processors Mfg. Value Capture Crop Protection: $2. 2 B Revenue Feed Bio-fuels Bio-materials Consumers Market Insight Du. Pont Revenue in Corn and Soy Value Chain: $4 B Data 2004 Actual 3
Mid-West, USA circa 1900 • Family Farms • Hand Animal Power • Local Markets • Land Races and OPV 4
Our Beginning Henry A. Wallace • Founded the Hi-Bred Corn Company in 1926, the first company to develop, produce, and market hybrid seed corn in the United States • Committed to improving farmer productivity and profitability • Understood agricultural, political and business issues 5
U. S. Corn Yield Civil War to Present Bushels per Acre 140 Single Cross hybrids 120 100 80 60 Double Cross hybrids Open pollinated varieties 40 20 0 1860 1880 1900 1920 1940 Year 1960 1980 2000
Pioneer Today World leader in genetics – Sales in more than 70 countries – $2. 3 billion in sales – 2003 – Production and Research Locations around the World “Delivering Value” is key to future success and ability to meet stakeholder expectations
The Long Look • We strive to produce the best products on the market. • We deal honestly and fairly with our customers, seed growers, employees, sales force, business associates, and stockholders. • We advertise and sell our products vigorously, but without misrepresentation. • We give helpful management suggestions to our customers to assist them in making the greatest possible profit from our products. 8
Private Sector Approaches Typical Approach Department/s Sustainable Development Sustainable Enterprise • Corporate C. I. • Corp. Social Responsibility • H. R. • Communications • New Market Development • Sales & Marketing • Access to Market • Intl. Operations • Base of Pyramid • New Markets • Innovation Sustainable Environments Source: Mark Milstein, Ph. D, Cornell University & WRI, 2005 • Community Investment • Community Development Sustainable Society • Think-Tanks • Stewardship • Corp. Stewardship • E. H. S. • Corp E. H. S • Environmental Management • Legal • Reduce Footprint 9
A Global Challenge • Global Population • In 2000 = 6 Billion………. . by 2050 = 9 Billion (98% Growth in Developing Countries) • Malnutrition / Poverty • 840 million in chronic malnutrition • many more have ‘hidden hunger’ • 1. 3 billion afflicted by poverty • Cultivable Land per Capita. Must double food production • 0. 45 ha. 1966 sustainably on same land area, • 0. 25 ha. 1998 (1. 5 billion ha. ) by 2050 • 0. 15 ha 2050 • World Grain Yield and Demand • Grew at 2. 1 % in 1980 s, but less than 1. 0 % per annum in 1990 s • Meat consumption tripled in last 40 years with mass urbanization and economic growth. Data from World Resources Institute 10
Global Grain Production Growth 2, 400 2, 100 World: 1960 -2007 Million Metric Tons Since 1980: global corn acres +4. 8% global corn production +45% 1, 800 = 130 million “virtual” acres! 1, 500 1, 200 900 600 300 0 1960 -69 Area 1970 -79 1980 -89 1990 -99 2000 -07 Genetics, Technology & Management 11
A Global Strategy for Food, Feed and Fiber • Productivity must be improved sustainably on existing arable land, including that in developing countries. • Technology and system innovation is essential to achieve this, but so is sharing existing knowledge and best practice. • To show value of new technology the lowest holes in the yield and value ‘barrel’ need to be filled • No single approach will provide the solution to food, feed and fiber security. 12
Approach to Sustainable Agriculture as a livelihood that meets the economic and food security needs of farmers and their communities today, without compromising the needs of future generations. • Create stable and sustained productivity improvement over time, regardless of farm scale • Holistic approach – Combination of modern agricultural practices and technologies – Incorporate local knowledge, participation, resources and approaches to complex problems – Philanthropy as a element, not total solution • Build partnerships - Public, Private, Non Profit, Academic. 13
Our Focus: Improvements in Production Agriculture impact rural enterprise/ livelihoods • Increased Saleable Yield • Input Availability • Product Movement • Regulatory Environment • Support Systems • Access to Credit • Supply Chain Support • Inputs & Irrigation • Genetics & Agronomy • Post Harvest Storage • Increased Efficiency • Reduced Cost and Risk • Business of Farming • SME Development Input Supply Chain Improvement Farmer Productivity & Value Improvement • Improve Markets • Access & Information • Storage & Grain Banks • Value Adding / End Use • Livestock, Dairy, Poultry • Consumer Linkage • SME Development Producer Market & Value Chain Improvements Sustainable Enterprise & Livelihoods Source: LD Le Page, 2005 14
Examples “There are many positive ways for business to make a difference in the lives of the poor , ……. …. not through philanthropy, though that is also very important, ……. . . but through initiatives that over time, will help to build new markets. ” Kofi Annan, Feb. 2002 15
Thailand: Corn for Student Lunch Program • Rural schools received only 25% of needed funding for school lunches • Pioneer provided seed, inputs and agronomic advice to communities • Community planted and harvested crop; sold grain to local traders • Proceeds pay for school lunch programs • In 2004, program reached 40 schools and 7, 700 children 16
Kenya: Chura Community TC Banana Project • Partnership with Africa Harvest • Introducing Tissue Culture (TC) banana technology to community near Nairobi, Kenya • Project goal to reach 6, 000 farming families • Hybrid maize demonstration plots include focus on improved agronomic practices 17
North America Service Distribution USA < 1 million farmers • • 330, 000 corn farmers Highly sophisticated Pioneer service levels and support from well educated support – ‘We don’t just sell seed we sell a package !’ Rep / Agent involved with trials, demo’s, service delivery, trouble shooting, etc. Farmer has easy access to government and university extension, sophisticated market channels, CBOT, contract harvesting, machinery, GIS, Web, etc. 18
BOP Service Distribution Challenges India Land Holdings = >110 Million !! • • • Marginal Farmers Small-Medium Large <1 ha. = 65 million (59 %) (1 -2 ha) = 21 million (19 %) (2 -4 ha) = 14 million (13 %) (4 -10 ha) = 8 million (7 %) (>10 ha) 1. 6 million (1. 5 %) If you make a cutoff at >1 ha = Nearly 45 Million Farmers to Service ! 19
Nairobi Urban ‘Fresh Corn’ Market Sales $30 -$50 MM Markets (9+) Traders (40 -70) Wholesalers (1, 000 -2, 000) Retailers (10, 000 -20, 000) Source: Ministry of Agriculture; Participant Interviews; Techno. Serve Analysis 20
Nairobi Urban Corn Project Structure Technoserve Coordinate Project, Studies, Analysis and Mobilization Expand Distribution Channels Organize and Train Producers Improve Farmer Credit Access Build Logistical Capabilities Lead: Technoserve Lead: Pioneer Lead: Technoserve Supermarkets Government FIPS Africa Farm. Chem K-Rep Bank KACE Entrepreneurs 21
Thank You Questions?
Appendix • Bioethics Guiding Principles • Porter Model 23
Du. Pont Bioethics Guiding Principles 1. 2. 3. 4. 5. 6. 7. 8. Commitment to Food/Feed Safety Environmental Focus Conserving Biodiversity Transparency of Information Engaging Stakeholders Advocating Independent Research Contributing to Developing Economies Formalizing Access to Genetic Resources http: //www. dupont. com/biotech 24
Social and Economic Benefits Pure Philanthropy • Matching gifts Business or corporate philanthropy to influence competitive context Social Benefit Combined Social and Economic Benefits • R&D • Sales and marketing Professor Michael E. Porter Corporate Philanthropy Forum New York City May 14, 2003 Economic Benefit Pure Business 25