The Philosophy of place branding (1641 -1950) Vika Kulik, ФЖМ-14
Place branding (including place marketing and place promotion) is a new umbrella term that includes nation branding, region branding and city branding. Place branding is the process of image communication to a target market.
Descartes, «Meditations on First Phylosophy» , 1641 «I think, therefore I am!» The founder of modern philosophy was the first to approach that knowledge based on reason. Three sources from which we get ideas: - Adventitious - Factitious - Innate
Primary and secondary qualities of objects. Figure Texture Motion Colors Sounds Smells Tastes
Locke believes that the language is an all-important vehicle. All this, however, leads to a worrying conclusion by Locke: “Any effort to achieve genuine knowledge of the natural world must founder on our ignorance of substances. We have ‘sensitive knowledge’ of the existence of something that causes our present sensory ideas”
*Does the material world exist or not? *Immanuel Kant supposed that the only response would be a “Copernican Revolution” in philosophy, a recognition that the appearance of the external world depends in some measure upon the position and movement of its observers.
*There is no abstract essence of human nature; there are only individual human beings unfolding themselves historically
G. E. Moore “The refutation of idealism” He argues that we must always make a clear distinction between the object of any experience and the experience itself. Moore emphasized the common-sense beliefs that each of us holds about, for example, our own body, other human bodies, our own experiences, and the experiences of other human beings.
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