Скачать презентацию The New Value Chain Subscriber to Consumer Скачать презентацию The New Value Chain Subscriber to Consumer

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The New Value Chain Subscriber to Consumer The New Value Chain Subscriber to Consumer

Evolutions and Revolutions Consumer POTS Voice Calling Features Cellular Text, Games Pictures, Video HSI Evolutions and Revolutions Consumer POTS Voice Calling Features Cellular Text, Games Pictures, Video HSI Chat, IM Gaming, Music Broadband Video Tele. Brasil 2004 — 2 Cellular On Demand Interactive Multi-Content All rights reserved © 2004, Alcatel Convergence User

Why Do IP Video Common Reasons Not To > No Competition, Secure Market • Why Do IP Video Common Reasons Not To > No Competition, Secure Market • But Things are Changing > Voice or Broadband Competition is coming • May not be Cable though > Capital Cost to Deploy > Costs in line & continue to drop > Technology availability > Technology and vendors have matured > Consumer Acceptance > Consumer Behavior is changing > Bandwidth requirements > New Codecs, Gig. E, Access enhancement No Longer a Science Project At Least 8 Commercial Deployments Exist today Another 5+ will be Launching in 2004 and Q 1 2005 Large Telcos very Serious, US RBOC’s, European ILEC’s All on ADSL with MPEG 2 Broadcast and/or Vo. D only with Portals Use of Interactive elements and customization key Tele. Brasil 2004 — 3 Migration Plans for MPEG 4/WM 9 in 2005 All rights reserved © 2004, Alcatel New Applications and Services for 2005/2006

Some Broadband Video Services Worldwide Kingston KPN Sasktel Telus Monaco Tut Systems Cyta Telmex Some Broadband Video Services Worldwide Kingston KPN Sasktel Telus Monaco Tut Systems Cyta Telmex FT Tele. Brasil 2004 — 4 All rights reserved © 2004, Alcatel Softbank

Live Deployments BBCable Japan § Scalability for hundreds of thousands § Rapid integration of Live Deployments BBCable Japan § Scalability for hundreds of thousands § Rapid integration of new applications § Best in business security (NDS) brings best in business content (5, 000+ titles) § Technology choice (unique Samsung set top) § Unique design Sask. Tel Canada § Made it easy to leverage local content § Provided tools for Sask. Tel to self design and develop § Future proof set top evolution § Solution and Technology choice § Content protection to grow VOD § 99. 99% telco availability Tele. Brasil 2004 — 5 All rights reserved © 2004, Alcatel

Sask. Tel Max Compared to Previous TV Supplier – Better or Same As Respondents Sask. Tel Max Compared to Previous TV Supplier – Better or Same As Respondents Despite the limitations of DSL technology and lack of experience at being a broadcast provider, Sask. Tel Max stacks up very favorably overall versus the cable and satellite providers. Tele. Brasil 2004 — 6 All rights reserved © 2004, Alcatel

“Prior to subscribing to Max, did you already have Internet access? ” Max provides “Prior to subscribing to Max, did you already have Internet access? ” Max provides Internet access and e-mail over the TV. Approximately 17% of Max subscribers do not own a computer. These are customers that we could not connect to a broadband pipe before. They are also good candidates to buy a PC in the future. Tele. Brasil 2004 — 7 All rights reserved © 2004, Alcatel

% of Customers that Represent New Internet Customers for Sask. Tel Since February, half % of Customers that Represent New Internet Customers for Sask. Tel Since February, half of all Max subscribers resulted in a new High Speed Internet customer for Sask. Tel. This is a nice balance of generating more revenue from current Sask. Tel Internet customers and growing the Internet customers at the expense of the cable competitors. Tele. Brasil 2004 — 8 All rights reserved © 2004, Alcatel

Max Bundling Results December 2003 Customers who have one of three Sask. Tel Unlimited Max Bundling Results December 2003 Customers who have one of three Sask. Tel Unlimited Long Distance calling plans receive a discount of $5. 00/month off Max. Customers who have a post-paid cellular plan with Sask. Tel Mobility receive $10. 00/month off Max. Customers who have both receive $15. 00/month off Max Tele. Brasil 2004 — 9 All rights reserved © 2004, Alcatel

Additional Learnings > Some original assumptions of service offerings and user requirements were not Additional Learnings > Some original assumptions of service offerings and user requirements were not accurate Originally based on what users were used to (competitors UI) • Able to adapt and modify to customer feedback • > Community content became a significant differentiator • > Radio, Broadcast and Web Portals Had to launch bundling packages earlier then planned • Have noticed reduced Churn on all products due to packages > Significant uptake in student community > Able to get “real” viewer data, enable renegotiation of some content agreements Tele. Brasil 2004 — 10 All rights reserved © 2004, Alcatel

Beyond IPTV > Multi Application - Multi Device Video, data, voice on • Phone, Beyond IPTV > Multi Application - Multi Device Video, data, voice on • Phone, PC, telephone • Tele. Brasil 2004 — 11 All rights reserved © 2004, Alcatel

Conclusion A good plan executed today… … is better than a perfect plan executed Conclusion A good plan executed today… … is better than a perfect plan executed tomorrow Enhance the Consumer Experience… … and make it simple to use Tele. Brasil 2004 — 12 All rights reserved © 2004, Alcatel