The New Networking Successfully blending new online tools and traditional communication skills www. karensouthallwatts. com
Everything old is new again www. karensouthallwatts. com
The evolution of networking www. karensouthallwatts. com
Who’s online? • • Thought leaders Followers Friends Problem children www. karensouthallwatts. com
Expectations and instant response I didn’t reply to your text because… • I’m driving! • I’m in a meeting • I need to research the answer • I’m eating, bathing, napping… • My phone battery is dead www. karensouthallwatts. com ? 1
Everyone’s a writer www. karensouthallwatts. com ? 2
There is no tone of voice online Emotionally charged words • Political terms • Religious terms • Racial terms • Comments on intellect www. karensouthallwatts. com
There are only 24 hours in a day www. karensouthallwatts. com
Your social media/networking plan Figure out what you want to accomplish • Select your channels • Klout vs. Kred • Real world results www. karensouthallwatts. com
Other measures of results • Clicks thru to your registration form • Scheduled face-to-face meetings • Products sold • Dollars raised www. karensouthallwatts. com ? 3
Meet the $68 man • $50 to buy Twitter followers from fiverr. com • $18 to set up a Wordpress website = instant expertise www. karensouthallwatts. com
The Big 3 • Big, purely social roots, growing business applications • Professional, targeted • Fast, fluid, pointing device www. karensouthallwatts. com
Worth 1000 words • Established, show-andtell • Visual plus followers and email updates • Free & pro levels; common section for use with link back www. karensouthallwatts. com
More like real life? • Only one-third of users are American, and only half speak English. • Nearly half of all Google+ users are between the ages of 18 and 24, and more than one-third are students. www. karensouthallwatts. com
Dust off your old school skills Retweets, endorsements, follows, re-posts, virtual introductions, recommendations… www. karensouthallwatts. com
Nurture before asking “Never ask a favor of someone till they have had their dinner. ” Anonymous www. karensouthallwatts. com
Follow-up and Follow Through www. karensouthallwatts. com
Practical and cautionary tips www. karensouthallwatts. com ? 4
Share your tips www. karensouthallwatts. com
Basic Linked. In • • Photo Completed profile Add skills Discussions www. karensouthallwatts. com
Facing Facebook • Why are you here? • Shifting sands www. karensouthallwatts. com
Sweet Tweets • • Photo or logo? Timing DMs Watching #hashtags and @ • Short, sweet, retweet www. karensouthallwatts. com
Quick Tips • Never post when you are drunk, angry, sleep deprived etc. • Repost content to hit more time zones • Double check news www. karensouthallwatts. com
Wrap It Up Have a plan Know your people Budget your time Sample social media schedule Daily Weekly 1 -2 times a month Monthly Quarterly Every 6 months Posts and Tweets: Content Connection Casual Linked. In discussions Serious blog comments Post a blog Submit an article online Send newsletter Have a Facebook contest or a sale Evaluate results and modify the plan www. karensouthallwatts. com
Questions? @askkaren on Twitter LI Blog www. karensouthallwatts. com
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