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The new dimming standard LEDOTRON® 3 CFLi 3. 0 Neusegmentierung | 3/15/2018 | Seite The new dimming standard LEDOTRON® 3 CFLi 3. 0 Neusegmentierung | 3/15/2018 | Seite 1

LEDOTRON® – the new digital standard for dimming of LEDr and CFLi Digital Dimming LEDOTRON® – the new digital standard for dimming of LEDr and CFLi Digital Dimming Defined INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION Product Feature/Benefit Application LEDOTRON® Lamps · OSRAM and industry partners together developed a suitable and open standard to control LEDr and CFLi · Applications: – Hospitality: restaurants, small hotels etc. – Small projects: offices, practice rooms, chambers – High-end residential projects · PARATHOM® PRO CLASSIC A 60 LEDOTRON® · Excellent dimming behavior of LEDr and CFLi with plug & play installation and lighting comfort · Improved EMC behavior and warranty of standard compliant use · 3 CFLi and 2 LEDr lamps talking LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 2 · PARATHOM® PRO PAR 16 50 LEDOTRON® · DULUX® INTELLIGENT CLASSIC A · DULUX® INTELLIGENT LEDOTRON® Stick · DULUX® INTELLIGENT LEDOTRON® Globe

LEDOTRON® – the new digital standard for dimming of LEDr and CFLi INTRODUCTION THE LEDOTRON® – the new digital standard for dimming of LEDr and CFLi INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE Marketing partners Lamp supplier · OSRAM Control unit suppliers: · Gira · Jung · Insta · Merten · Schneider Electric LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 3 COMMUNICATION ARGUNMENTATION

Two Convincing Signs For Success INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION Two Convincing Signs For Success INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET The LEDOTRON dimming standard was selected by the Federal Retail Trade Association (BVT) for TOP 10 Technology 2012, thereby becoming one of the chosen ten hottest technology products of 2012. Only new products and innovations which have what it takes to become trend setters made it onto the high-scoring list. A price that LEDOTRON happily accepts. After all, the BVT represents the professional and technical interests of the technicallyoriented retail trade in Germany, and is the strong lobby for specialized trade in the industry. Regardless of company size, the BVT serves over 19, 000 specialized companies with 23, 000 workplaces and over 100, 000 employees. BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION LEDOTRON honored with Plus X award. The industry award for most innovative brand goes to the new dimming standard. Every year, a jury of more than 130 recognized and independent specialist journalists and well-known industry figures honors the most innovative product from the sectors of technology, sport and lifestyle. The innovation, high quality, design, operating convenience, functionality, ergonomics and ecology categories all make an equal contribution to the overall evaluation. LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 4

Why a new method? INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING Why a new method? INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION · More than 100 million dimmers are installed in Europe · As a result of the EU-wide ban on incandescent light bulbs (Ecodesign Directive) the customer is replacing the bulbs with new lamp types: CFLi and LEDr · The following problems can arise: – The compatibility of the dimmer and the lamp can not be guaranteed – There is no certainty that the standard for radio interference EN 55015 will be met for certain – There is no guarantee that the standard for harmonic current emissions EN 61000 -3 -2 will be met for certain · Optimization of existing technologies is hardly possible due to a lack of standards OSRAM and the industry together found a way: The dimmer controls a lamp by means of digital data transmission: LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 5

Identifying the core characteristics of LEDOTRON® INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL Identifying the core characteristics of LEDOTRON® INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION LEDOTRON® introduces a new standard in dimmable light convenience: · Effective, energy-efficient, future-proof · Control gear and bulb work with the existing wiring structure (2 -wire in-wall dimmer) · Addressing is not obligatory · Compliance with high quality standards in the dimming process · Full compliance with standards · Undisturbed coexistence with digital services (power lines, etc. ) · Added value with color control and/or color temperature control of LED bulbs · Secure status even with the use of unsuitable equipment combinations · Simple renovation of existing constructions · “Easy Installation” · Customer satisfaction LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 6 ARGUNMENTATION

Dimming defined digitally. INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON Dimming defined digitally. INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION The digital control signals are modulated onto the normal power supply system. Advantage: Existing cabling can continue to be used normally. Note: Description of the process in the international standardization: “Digital Load Line Transmission Lighting Interface” or abbreviation “DLT” LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 7 ARGUNMENTATION

Block diagram of data transmission of LEDOTRON® INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION Block diagram of data transmission of LEDOTRON® INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 8 BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION

Circuit Comparison INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE Circuit Comparison INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION Lighting control with dimmer L N Principle: Phase control Phase section Transmission of the modulated message Dimmer Incandescent bulb Lighting control with LEDOTRON® L N Constant gate to power supply unit of control Principle: LEDOTRON® see detail LEDOTRON® control gear LEDOTRON® bulb – CFLi, LED … LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 9

Added value by color control INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION Added value by color control INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET · LEDOTRON® has 8 operating modes to bring out the transmitted data as values of brightness, color temperature or color BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION Bulb groups control · If required, two bits can be used in the message for addressing groups of lamps · Automatic recognition and adjustment of more sensible operating modes between the controller and lamp · The procedure of address adjustment will be resolved product-specifically in control devices and light bulbs No. of operating mode Suitable LEDOTRON® bulb types Address Lamp group 1 Brightness control CFLi, Monochrome LED 0 All (broadcast) 2 Color temperature control RGB-LED 1 Lamp group 1 3 Color control RGB-LED 2 Lamp group 2 4 -8 To be defined 3 Lamp group 3 LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 10

Technical data INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE Technical data INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION System properties Data Range Control gear – Light bulb: 100 m Speed of data transmission: 200 Bit/s Transmission time for control commands: 80 ms for brightness Resolution of brightness information: 255 steps Resolution of color information: to be defined Number of possible groups of bulbs: 3 (+ Broadcast) Product properties rotation control device Data Max. lamp power output per control device: 200 W Max. number of lamps per control device: 10 Standby power 0 W LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 11 ARGUNMENTATION

Positioning on the market INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING Positioning on the market INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION · LEDOTRON® is not a replacement or competitor for bus systems like DALI, KNX, instafunk … · Replacement for contemporary UP, REG, and EB dimmers – Standard-compliant solution for CFLi and LED – 2 -wire technology allows 1: 1 exchange · Application for retrofit lamps · Integration in radio or wired building control systems is possible at any time (remote control, scene control etc. ) There is no standardized wire based technical alternative for this application. Note: DLT is not to be confused with the “Powerline” process. Powerline has a neutral cable, which covers all electrical circuits in the building; LEDOTRON® does not. LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 12

Value of LEDOTRON® INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON Value of LEDOTRON® INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION Target group Benefit End customer Convenience as a result of high dimming quality Confidence in the choice of lamp Future confidence as a result of standardizing Option of color control Installer Secure device compatibility Certainty due to standards compliance Quick and simple installation Added value due to the facility for color control Energy supplier Low network disturbance Producer Development in line with standard low risk Architects and planners Secure device compatibility Certainty due to standards compliance Added value due to the facility for color control LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 13 ARGUNMENTATION

The range: DULUX® INTELLIGENT INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING The range: DULUX® INTELLIGENT INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION Product Feature: · Quick Light: 60 % light output in ≤ 20 s · Warm Comfort Light – energy-saving light similar to that of an incandescent lamp · Good quality of light · Color rendering index: Ra: ≥ 80; constant chromaticity · Already complies with Er. P stage 5 Product Benefit · Convenient digital dimming with LEDOTRON® technology · Creation of the preferred light ambiance · Switching possible at every dimming level · Energy saving and dimming at the same time · Excellent price/performance ratio · Rapid return on investment Applications · Rooms in which different light levels are to be created · Wherever light is required quickly · Hard-to-reach holders · General illumination · Outdoor use only in enclosed and ventilated luminaires LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 14

DULUX® INTELLIGENT LEDOTRON® DIM STICK (available) INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL DULUX® INTELLIGENT LEDOTRON® DIM STICK (available) INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION Key Technical Data Wattage/Voltage 18 W Lumen 1140 lm Light Color [K] 2500 K Base E 27 Average lifetime 20, 000 h Dimmable yes, LEDOTRON® technology EAN 10 4008321671059 LEDOTRON® control device suppliers Gira, Jung, Merten, Schneider Electric, Insta LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 15

DULUX® INTELLIGENT LEDOTRON® DIM GLOBE (available) INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL DULUX® INTELLIGENT LEDOTRON® DIM GLOBE (available) INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION Key Technical Data Wattage/Voltage 14 W Lumen 820 lm Light Color [K] 2500 K Base E 27 Average lifetime 20, 000 h Dimmable yes, LEDOTRON® technology EAN 10 4008321694652 LEDOTRON® control device suppliers Gira, Jung, Merten, Schneider Electric, Insta LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 16

DULUX® INTELLIGENT LEDOTRON® DIM CLASSIC (expected December 2012) INTRODUCTION THE TECHNICAL SOLUTION NAMING AND DULUX® INTELLIGENT LEDOTRON® DIM CLASSIC (expected December 2012) INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION Key Technical Data Wattage/Voltage 11 W Lumen 600 lm Light Color [K] 2500 K Base E 27 Average lifetime 10, 000 h Dimmable yes, LEDOTRON® technology EAN 10 4008321988546 LEDOTRON® control device suppliers Gira, Jung, Merten, Schneider Electric, Insta LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 17

The Range: PARATHOM® PRO INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING The Range: PARATHOM® PRO INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION Product Feature: · Professional LED lamps for line voltage · Dimmable · Mercury-free lamp · Instant 100 % light, no warm-up time · Average Lifetime: up to 30, 000 h · Shockproof and vibration-proof thanks to LED technology Product Benefit · Convenient digital dimming with LEDOTRON® technology · Creation of the preferred light ambiance · Switching possible at every dimming level · Energy saving and dimming at the same time · Excellent price/performance ratio · Rapid return on investment Applications · Rooms in which different light levels are to be created · Wherever light is required quickly · Hard-to-reach holders · General illumination · Outdoor use only in enclosed and ventilated luminaires LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 18

PARATHOM® PRO CLASSIC A 60 (expected March 2013) INTRODUCTION THE TECHNICAL SOLUTION NAMING AND PARATHOM® PRO CLASSIC A 60 (expected March 2013) INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION Key Technical Data Wattage/Voltage 12 W Lumen 810 lm Light Color [K] 2700 K Base E 27 Dimmable yes, LEDOTRON® technology EAN 10 4008321988553 LEDOTRON® control device suppliers Gira, Jung, Merten, Schneider Electric, Insta LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 19

PARATHOM® PRO PAR 16 50 (expected March 2013) INTRODUCTION THE TECHNICAL SOLUTION NAMING AND PARATHOM® PRO PAR 16 50 (expected March 2013) INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION Key Technical Data Wattage/Voltage 9. 5 W Lumen 950 cd/350 lm Light Color [K] 2700 K Base GU 10 Dimmable yes, LEDOTRON® technology EAN 10 4008321988560 LEDOTRON® control device suppliers Gira, Jung, Merten, Schneider Electric, Insta LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 20

System compatibility with LEDOTRON®. INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING System compatibility with LEDOTRON®. INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION The overview shows the incompatibility of the illuminant to be used at the moment with the dimmer solutions available on the market. Ban ** Current situation conventional light bulb CFLi* switchable ✓ · Forbidden LEDOTRON® CFLi* combination ~ LEDOTRON® control device · Wrong combination · Switching is possible ~ LEDOTRON® color control device x · Wrong combination · Switching is possible ~ · Wrong combination · Switching is possible Forward-looking technology CFLi* dimmable LED lamp x ~ · Inconvenient · Goes beyond · Wrong combination · Switching is LEDOTRON® LED lamp RGB x x x ✓ ✓ ✓ incompatible ~ · Wrong combination · Switching is possible ~ LEDOTRON® LED lamp RGB · Technologically the standard ~ LEDOTRON® CFLi* possible ~ · Wrong combination · Switching is possible * CFLi: Compact Fluorescent Lamp with integrated ballast, ** Successive ban until 2016 due to EU guideline (Eco-Design Requirements for Energy-Using Products, 2005/32/EU) LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 21

LEDOTRON® makes a splash. INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING LEDOTRON® makes a splash. INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION The very attractive campaign transports competence: · The aspiration: "A new world. . . " · The theme: ". . . of light convenience" · The message: Dimming defined digitally. · The messenger: Aiman Abdallah · The thing that holds us back on the market: the strong brands in technical sales and marketing · Digital offerings: QR code and micro-site LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 22

Overview of the communication measures INTRODUCTION THE TECHNICAL SOLUTION Image Brochure Sticker NAMING AND Overview of the communication measures INTRODUCTION THE TECHNICAL SOLUTION Image Brochure Sticker NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION Flyer POSITIONING ON THE MARKET BENEFIT Counter Display Micro-site Banner LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 23 THE RANGE Cardboard Cut-out COMMUNICATION Poster Advertisement motif ARGUNMENTATION

Media support: Advertisements, inserts, on-line INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION Media support: Advertisements, inserts, on-line INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION ARGUNMENTATION Advertisement Special subjects Publishing date Insert Special subjects Publishing date May Elektro Wirtschaft Light & Building Nachlese 5/16/2012 de – Der Elektro- und Gebäudetechniker Licht Ambiente 5/18/2012 g + h Light control 05/21/2012 Unplugged X-Award May June Fachzeitschrift Licht Innovative lighting technology and standardization 6/8/2012 Elektro Wirtschaft Setting accents by lighting technology 6/5/2012 July de – Der Elektro- und Gebäudetechniker Office lighting 7/16/2012 August Elektrobörse Handel Light in private areas 8/24/2012 Fachzeitschrift Licht Indoor light scenarios and colored light 8/10/2012 g + h Accent lighting 9/12/2012 Elektrobörse Handel Illuminants & LEDs 11/19/2012 ep Elektropraktiker Light management 12/7/2012 Lighting special September October ep Elektropraktiker Focus on lighting and illumination November 10/1/2012 December LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 24

LEDOTRON® appeals to everyone. INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING LEDOTRON® appeals to everyone. INTRODUCTION THE TECHNICAL SOLUTION NAMING AND IDENTIFICATION INTERNATIONAL STANDARDIZATION POSITIONING ON THE MARKET BENEFIT THE RANGE COMMUNICATION Easy for the professional Convenient for the end-user · Open industry standard, concept spanning manufacturers ARGUNMENTATION · Increased light convenience, lighting scenes for more atmosphere and healthy living · Re-cabling not necessary, benefit of using existing cables · Simple installation, commissioning and configuration not necessary, ready immediately · Ensurance of standard-compliant operation · No chiseling required, clean modernization of existing situation · Safety of the user, even if the combination of units is unsuitable, conforms to standard · Subsequent supplementation with radio interfaces, bus connections, color light control and other operating concepts are possible LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 25

Thank you for your attention. LEDOTRON® – The new solution for dimming of LED Thank you for your attention. LEDOTRON® – The new solution for dimming of LED retrofit bulbs and CFLi lamps CFLi 3. 0 Re-segmentation 3/15/2018 | Page 26 LEDOTRON® – The new solution for dimming of LED-retrofit-bulbs and CFLi lamps Page 26