12dabd087a730942a69d046ea4102c40.ppt
- Количество слайдов: 18
The NET: Branding VR as a National Resource for Business Kathy West-Evans, Director of Business Relations The National Employment Team @ CSAVR Harley Engelman, Marketing Consultant KAT Communications John P. Evans, Employer Relations Manager DVR – State of Washington
Dece mbe 2 B ran d ing r 201 2 Brand in g d your eli ve mess rs yo ur age to c ust o It c o mer. nfi rm s cred ibi li t y an cre a d t es u ser lo ya lt y. ” Natio n Conf al Empl oym eren ent ce
Dece mbe 3 B ran d ing r 201 2 It is b ased ne ed o n th s an d wa e of yo nts ur c u an d stom i s in t er eg ra at ev t ed e ry p p ub l o int o ic c o f n ta ct. ” Natio n Conf al Empl oym eren ent ce
Dece mbe 4 Joan na L o rd r 201 2 In a lo t of w peop ays, le do prod n't b uy ucts anym -- the ore y bu y yo busi ur ness ’s sto ry. ” Natio n Conf al Empl oym eren ent ce
Dece mbe 5 Br an A S tr din g ate g : ic To ol r 201 2 • Gives adv a s y ou a com p ntag e eti ti v Quan e t if ies what you who y o ar e c a pabare and u ar e, wha t le of It is y you d oin our p g cus to ro mi mer se to Must your cons be app netw istent ly li ed acro ork ss yo Sets ur you com petit a part f ro ion m yo ur • • Natio n Conf al Empl oym eren ent ce
Dece mbe 6 Ø Def ine Ø Prom ote Ø Del iver Ø Pro t Br an d ing Bas ic s r 201 2 ect Natio n Conf al Empl oym eren ent ce
Dece mbe 7 Bran ding a nd Mar k eting r 201 2 • Bran d ing i your mp ac mark ts st rat et ing eg y. Wh a t nee don e ds to ; be H ow to do it ; an Acti o d n ste im pl e ps f o r men t atio n. ü ü ü Natio n Conf al Empl oym eren ent ce
Dece mbe 8 M ark eting Str at e gy r 201 2 § Exter na l – § Intern Custom na l – er and Y our St rat e gie s Te am Shor t and G oal Lon g s T erm § Natio n Conf al Empl oym eren ent ce
Dece mbe • One C • Natio ompany nal i n sco • Easy pe t o ac cess • Build Rela t ions • Build hips Trus t • Cons is ten t and • Deliv C oor er ab dina t il it y • Susta ed inab • Talen ility Bra n di ng th e W hat d NET : from id w e le ar n ou r b usi n es s cus to mer s? r 201 9 2 nt an d bu serv si nes ices s Natio n Conf al Empl oym eren ent ce focu s ed
Dece mbe • 80 A genc • Oper ies 10 Th e N E T: In fra s truc ture r 201 2 but j o at ed at t h throu ined by e s tat e l evel lead gh C ers hi SAV Com R p m it m custo mer ent t o a d appr Busin oach ual ess d riven S ing str at l e po egy i nt o VR p f con artne t act com m rs : V A, A uni ty agen I R and NET ci es Prot o c om m it m c ol: our cust o e mer nt to ou r Natio s and n Conf al Empl each oym eren ent ce othe r • • •
Delivering Talent, Support and Solutions Natio 11 nal E mplo yme Dece nt Co mbe r 2 nfere nce 012
The NET: Business Services Defined by Business Customers • • • Pre-Employment Internships Business based training On the job training HR/Staffing- Talent Acquisition Recruitment & Promotion Benefits & Compensation Retention Supports Employee Advisory Services Accommodations Work Site Assessment Assistive Technology Staff Training Disability Awareness ADA/Employment Laws Diversity Programs Customer Service • • • • Universal Design Contracts Facilities Programs/Services Assistive Technology Information Technology Financial Supports Tax credits/deductions WOTC Barrier Removal Legal & Compliance EEOC/Affirmative Action Labor Relations Policy Development Risk Management Product Development Marketing & Outreach • • •
Dece mbe ü Busi n ess ü The N eed s i nf ra ü The struc ture tal en ü The t serv ü The i ces l ogo id en and ü Cus tity to me ü Effe rs ct iv e ü Buil Mo d e 13 Br an din g Whe th e NE T re a r e we ? r 201 2 lding Natio n Conf al Empl oym eren ent ce the ls bran d
Dece mbe Alas k ht tp: ka 2 hom // www. e. htm l abo r. sta Cal if te. ak orn ia. us/d ht tp: vr/ // ww w. re h Del a ware ab. cahwne htt p: t. go dvr/ / /www. v/ de la welc w ome Flor i. shtma rewor k s. com l http : da / /ww / w. r e Geo r habw gi a orks htt p: . or g/ / /ww w. v o cre h Iowa abga (G ) http. or g/ : //w ww. i vrs. i I owa o wa. go v/ ht tp: (B) // ww w. bl i Natio nd. s nal E Conf mplo tate. i eren yme ce nt a. us / 14 W he re ar A lo e we ok fr ? om t he ou ts i de r 201
Nort h 15 Dece mbe r 201 Dak h tt p: / /w w ota dex. ht ml w. nd. go v/dh Ohi o s /dv r/in ht tp: / /ww w. r s V erm c. oh io. go ont htt p: v/ / /vo cr eh ab. v Vi rg i ermo nia nt. go ht tp: / v/ /ww w. va Wes t drs. org/ V ir gi htt p: / /w w nia w. w v Wis c drs. o onsin r g/ http: // dw d. wi s con Natio nal E sin. g Conf m eren ployme ov/d ce nt vr W he re ar e we A loo ? k fro m th e outsi de 2
Dece mbe 16 Th e Bu ild N ET : Natio ing o ur nal B ra nd r 201 2 Ø Our Ch al l en g Ø Our es Op p o rtun iti es Natio n Conf al Empl oym eren ent ce
Dece mbe v. TAP: 17 Wha t a re bra n we din g Ne x ? t St e ps r 201 2 Tale Acqu nt isitio n Po rtal Nort h Da kot a A Pa rtne r in t he N Reg i ET on 4 T he NET Sout heas Wh a t t are step s ? o ur nex t v v v Natio n Conf al Empl oym eren ent ce
Kath y We r 201 st-Ev 2 Di re ans, ctor of Bu The si nes Natio s Re nal E la tio Kwe mp lo ns s t-ev yme ans@ n t Te reha am bnet @C wor k Harl SA V. or g ey E n R gelm Mark an, et in g Con KAT sult a Com nt mun Harl icat i ey @ ons katco mmu nica t ion s. John com P. Ev a ns, Emp lo ye r Rel D VR ati on – Sta s Ma te of nage John W as r. Eva hing ns@ t on dshs. wa. g ov 18 Con ta ct Inf or ma ti on Dece mbe Natio n Conf al Empl oym eren ent ce
12dabd087a730942a69d046ea4102c40.ppt