THE MOBILE KIT FOR BABY FOODS 2015 Olga Oshurkova Ekaterinburg, Russia
SITUATION Today, making infant formula is a manual, timeconsuming process replete with challenges: STORAGE: Infant formula cannot be stored at room temperature for than 2 hours HYGIENE: It is not easy for parents to maintain a hygienic environment. CONVENIECE: It is difficult to make baby food while holding an infant or when travelling. TIMING: Infants need to be fed every 2 -3 hours.
SOLUTION Safe Easy Fast, prepared in 2 -3 seconds
SOLUTION The preparation of infant formula, cereal, tea, medicines. Dilution of breast milk with probiotics, juice with water, water with medicines.
EASY When it's feeding time… 1. 2. Press the button Shake Ready!
UNIQUE TECHNOLOGY 1. Managing the electronic control unit to adjust the degree of heating water in bottles in stages, monitoring, alerting system. 2. The sealed system with a valve. 3. Anticolic system. 4. Software for control. 5. The heat-saving design bags.
PONTENTIAL MARKET Targeted Market, BLN. USD, 2008 -2015 The potential market for baby bottles and heater power is estimated at $ 2 billion per year.
![BUSINES-MODEL $ Production [Chinese partner] ●R&D ●Sales & Marketing Feedback Expertise ●Pharmacy chains ●Regional](https://present5.com/presentation/25648806_437649940/image-8.jpg "BUSINES-MODEL $ Production [Chinese partner] ●R&D ●Sales & Marketing Feedback Expertise ●Pharmacy chains ●Regional")
BUSINES-MODEL $ Production [Chinese partner] ●R&D ●Sales & Marketing Feedback Expertise ●Pharmacy chains ●Regional trading houses ●Children’s good retail chains SALES CHANNEL ●Parent media [social media, magazines] ●Children’s medical centers ●Baby e-comerse sites [Babadu, u-mama and other]
COMPETITORS Baby bottle & heater market Direct competitors aren't present
WHAT MADE We have everything to start the production. Patent for an invention, registered trademark, registered company. A prototype of the bottle, sewn bag, collected electronics. Preorders of more than 20 K bottles. Full technical, legal & business documentation. Dealers throughout Russia, as well as in the United States, Italy, Spain, Czech Republic, Ukraine and Kazakhstan. Large pharmacy chains are ready to start selling the product
PR 1. The national winner of the international competition of industrial design and engineering «James Dyson Award". 2. Finalist "BIT-HSE". 3. In the top ten projects' success Factory". 4. In the top ten projects «Forbes". 5. Draft Laureate 2010 assessment of RA Expert. 6. Semifinalist "Zworykin Award". 7. The winner of the district convention. 8. The winner of the regional convention. 9. Winner of the "Harvest". 10. The winner of the national competition "Modernization of " in the category "business". 11. In the first five best projects in Russia, Evaluation of Open Innovation University. 12. Diploma for the best business model in the contest "Niotan-Eurasia". 13. Finalist "Technovation Cup. " 14. The winner of the regional contest "Myth". 15. Among the winners in the contest «Start-up» . 16. Winner of the Innovation Convention V.
TEAM Olga Oshurkova, 34 old. CEO, product manager, project management, QA/QC Successful entrepreneurial experience of over 15 years of experience in project management, leadership experience (from 40 people). Michael, 42 old. R&D, system engineering, legal IP Experience in the development and production of various solutions (design, manufacture, certification, patenting, introduction). Vadim, 34 old. B&D, sales, marketing The successful experience of development of various types of businesses (over 10 years), the experience of bringing products to market and its positioning. Alexey, 28 old. Finance, customer support Extensive experience in Finance, experience reporting. COMPETITION: We have the competence of technical sphere, in the field of the organization and manufacture management. We believe that complex of technologies which we use, is claimed and are clear to the market.
WE NEED: 1. Investment 2. China manufacturing partners 3. Smart
INVESTMENT OPPORTUNITY The company is looking to raise $850 k for: 1. Establishing production. 2. An expansion of the team. 3. Marketing and distribution.
THANK YOU FOR YOUR ATTENTIONAL OLGA OSHURKOVA +7 903 08 03 843 divaora@gmail. com divaora. com
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