THE MASS MEDIA The one who has the information owns the world
Television &Radio Mobiles Types of The Mass Media The Internet The Press
Issue of a paper Headlines Leading article/ editorial ? Serious / quality paper
? Tabloid / popular newspaper Headline (eye-catching) Photo
Popular or quality paper?
Popular sections of a paper Politics Economics Business a finance Science and technology Culture Home news Cooking International news Current affairs Reviews Advertisements/ads Sports news Entertainment Fashion and dress Children’s pages Recipes Gardening Weather forecasts Radio and TV programmes Interviews
People who make newspapers Editor Correspondent
People who make newspapers Freelance journalist Photographer
People who make newspapers Reporter Critic
Newspapers readers can buy them from street-sellers them at newspaper stands
Newspapers readers can subscribe to their favourite editions go to public libraries
Newspapers read newspapers in the Internet, social networks
Amazing facts Believe or not, the first TV sets looked like that! The idea of a machine able to broadcast both sound and pictures goes back to 1875. 1926 – John Logie Baird, a Scottish engineer, turned the idea into reality
This TV set was made in Germany in 1961
Probably the most popular of the mass media is TV TV broadcasts its programmes all over the world TV has various channels to satisfy any tastes
Probably the most popular of the mass media is TV TV shows various programmes live and in recording Modern TV allows us to watch cable , satellite and the Internet television
The choice of programmes is wide The news Music request programmes
The choice of programmes is wide Feature films Cartoons
The choice of programmes is wide Talk (chat) show Soap operas, serials, sitcoms
The choice of programmes is wide Educational programmes, documentaries Quizzes (games)
TV viewers see on the screen the familiar faces of TV journalists Newscasters, newsreaders, commentators
TV or not TV Advantages - informs, educates, entertains people Disadvantages - people’s addiction to television
TV or not TV - can be a good friend for lonely, elderly or disabled people -has too much influence on young viewers
TV or not TV -Can be informative and can provide a source of good family conversation -has too much crime and violence on TV - to many commercials
TV-Turnoff Week Each April millions of Americans turn off their TVsets and don’t turn them on for a whole week! The first TV-Turnoff Week took place in 1995. Today it’s becoming an international event “We are not anti-TV, our goal is to help kids and teens tune into real life! There about 8, 000 other things you can do!” say the organizers
