THE MAIN DIRECTIONS OF INCREASING THE COMPETITIVENESS OF

THE MAIN DIRECTIONS OF INCREASING THE COMPETITIVENESS OF RUSSIAN AIRLINES ON INTERNATIONAL AIR CARGO MARKET (BY THE EXAMPLE OF THE AIRLINE «AVIACON ZITOTRANS» ). Work out: student of group WE-517 Tretyakova E. Scientific adviser: senior teacher Morozova O.

2 The purpose, object, subject and tasks Object Purpose To identify the main ways of improving the competitiveness of Russian airlines on the international air cargo traffic. To consider the concept of competitiveness of the enterprise, and the methods of its assessment offered by the Russian and foreign scientists. Airline «Aviacon Zitotrans» Subject Tasks To analyze the current state of Russian airlines on international air transportation market. The factors providing increasing competitiveness of Russian air carriers in world market of transport services. To identify the main directions of increasing the competitiveness of «Aviacon Zitotrans» . the of the air To consider the problem of safety of transportations on air transport.

3 Methods of assessment of enterprise competitiveness

4 Russian airlines at the international air transport market m. tones % 2. 5 50 45 40 2 35 30 1. 5 25 20 1 15 10 0. 5 5 0 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 year Перевезено грузовin the world, m. tones Transported cargo в мире, млн тонн Доля российских авиакомпаний, % Share of the Russian airlines, %

5 Current trends at air transport market % 35 30. 8 32. 4 30 25 20 15 10 18. 2 16. 6 9. 8 17. 0 9. 5 10. 4 7. 8 3. 4 5 3. 4 0 -5 -10 2004 2005 2006 2007 -5. 7 2008 2009 -3. 6 2010 -8. 3 -15 Темпы роста , passenger turnover Rate of growth, пассажирооборот Темпы роста , грузооборот Rate of growth, freight turnover

6 The matrix of competitiveness HHI=3993, 9 (2. 2) (2. 3) CR=87, 9 % Changing the company's market share Companies with rapidly improving competitive position Companies with a constant competitive position Companies with deteriorating competitive position Companies with a rapidly deteriorating competitive position Market leaders Types of competitors Strong Weak competitors Outsiders Aeroflot Transaero Air. Bridge. Cargo 224 Letnij Otriad Ural Airlines Polet Aviacon Zitotrans Sibir Vim-Avia Volga-Dnepr Aviastar-TU Rossia Sakhalinskie Aviatrassi Abakan-Avia Russkoe Nebo

«The polygon» of competitiveness Price 10 9 8 7 6 5 4 3 2 1 0 The number of services Production factors Financial position of the company Marketing Geography of flights Авиакон Цитотранс Aviacon Zitotrans Трансаэро Transaero 224224 Letnij Otriad летный отряд 7

8 Dynamics of competitiveness of «Aviaсon Zitiorans» 1. 6 1. 5 1. 4 1. 3 1. 2 1. 1 1 2006 0. 9 0. 8 2007 2008 2009 0. 7 0. 6 Конкурентоспособность исследуемого предприятия (K) Competitiveness of the studied enterprise (K) Linear(Конкурентоспособность исследуемого предприятия (K)) Trend line (K) 2010 year

The dynamics of competitiveness in the context of sources 9 1. 6 1. 4 1. 2 1 2006 2007 2008 2009 0. 8 0. 6 Index of operational efficiency (Kr) Коэффициент операционной эффективности (Kr) Index of strategic positioning (K позиционирования (KI) Коэффициент стратегического I) Конкурентоспособность исследуемого предприятия (K) Competitiveness of the studied enterprise (K) 2010 year

The dynamics of competitiveness in the context of compared objects 10 2. 2 2 1. 8 1. 6 1. 4 1. 2 1 2006 0. 8 0. 6 2007 2008 2009 2010 year The index of efficiency of economic activity of «Aviacon Zitotrans» Коэффициент эффективности хозяйственной деятельности ОАО "АК (KO) Авиакон Цитотранс" (KO) The index of efficiency of economic activity of airline «Transaero» (KS) Коэффициент эффективности хозяйственной деятельности ОАО "АК Competitiveness of the studied enterprise (K) Трансаэро" (KS)

The main ways of increasing competitiveness of «Aviacon Zitotrans» Capturing of new markets Modernization of equipment Further training of flying personnel 11

12 Capturing of new markets Forecast of increasing the volume of air cargo transportation in regions (before 2014) - covered area - uncovered area Direction Increase in volume of air cargo transportation, % North America - Eastern Europe 5. 3 Central America - South America 6. 6 Central America - East Asia 10. 3 South America - Southern Europe 5. 9 Central Africa - Eastern Europe 5. 2 Western Asia - Eastern Europe 7. 9 Western Europe - Eastern Europe 3. 8 Eastern Europe - East Asia 8. 2

13 Efficiency of project Costs of modernization of aircraft and further training of flying personnel K=421, 313 mil rub. Payback period (3. 1) Tok = 6 years. Profitability index ИД=1+ЧДД/К (3. 2) ИД = 1, 06.

14 Ensuring the safety of transportation on air transport Regulatory and legal framework Requirements for the transportation of dangerous goods Requirements for the organization of transportation Requirements for the flying personnel Ensuring the safety of transportation on air transport Organization in the sphere of aviation safety Requirements for aircraft Proposals to ensure security : - Modernization of aircraft; -Further training of flying personnel.

15 Thank you for attention!