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The Leading Agency for Interactive Rights Since 1979
FOG Overview FOG Studios specializes in exclusive representation, negotiation and business management of game development teams and interactive brand management for intellectual property holders. Where possible, we package developers and intellectual properties to create cutting edge interactive entertainment products on all platforms from consoles to wireless worldwide. We have served over 500 intellectual property holders and developers since 1979 and placed over 6500 products with hundreds of Publishing Partners.
FOG Resume • TV & FILM • Telecom • Online • Print • Music
FOG Brand Resume • Characters • Film & TV • Toys • Sports • Misc.
Publishing Partners FOG works with the world’s top publishers on all formats mobile to console
FOG Strengths Industry leader in interactive entertainment for over three decades We have created over $3 B in revenues for our customers and clients. Global presence with low overhead Relationship based customer oriented brand management focus Organizational Growth linked to Customer Growth (Co-Invested) Collaborative vs. Adversarial Negotiation Strategy (Repeat Business)
Key Business Segments
Force Multipliers FOG’s reputation with publishers for quality, dependability and delivery International trade show presence 32+ year negotiation history with customers Network of 31, 000+ decision makers and internal champions Strategic partnerships
FOG Strategic Partnerships Where possible, FOG leverages its strategic partnerships to advance your business and hone your competitive edge
What FOG Can Do For You Strategic consulting and market positioning Business management and development Negotiation and mediation Propose and close strategic partnerships
Client Launch Audience definition and positioning plan Setting of objectives and sales targets Contract, Opportunity, & Marketing Audit Raise visibility via formal press release NDA & Initial Conversation
Launching Developer Clients Refine Marketing Materials to Targets Establish Negotiation Parameters Leverage Network and Strategic Partners Trade Show Planning and Integration PR and Media Planning Establish five year trajectory and metrics Salesforce. com Opportunity Pipeline Review certifications, insurance and past contracts
Launching Interactive Brands Packaging IP with Developer Resources to provide publishers with turn key solutions Identify and recommend potential licensees Develop platform specific negotiation strategies based on knowledge of other deals Negotiation, Contract Revision and Management Manage Interactive Approval Process
World Class Interactive Negotiations Having placed over 6500 products in market FOG has an impeccable track record in terms of negotiations. Our extensive network grants us access to the key decision-makers and allows us to avoid a lot of the red tape that plagues other negotiators. Our library of pre-negotiated terms and conditions streamlines the redline process with repeat customers We place an emphasis on fairness and base our negotiations on what makes sense for both parties. We subscribe to the repeat business model and as such never burn bridges.
FOG Firsts and Bests First agency to begin representing software developers and intellectual property ownersbrands to publishers of interactive entertainment – 1979 Only firm to release a game on 23 systems simultaneously worldwide – Minder 2049 er, the birth of worldwide interactive distribution First agency to place a title which generated more than $1, 000 in royalties to an independent developer. First agency to place western titles direct to Japan, via FROM USA label, titles distributed by Sony First seven figure IP deal in mobile entertainment
FOG Firsts and Bests For over 30 years has placed more interactive intellectual property rights than all other agencies combined First Agency to place intellectual property rights for $500, 000. 00 and, within one year thereafter, set a record for the highest IP placement to date, 1. 8 million as reported in Wall Street Journal First agency to place broadband digital rights for eight figure deal. First agency to negotiate a nine figure multi-title development commitment Only agency to license Mario for non-Nintendo products
FOG Firsts and Bests First agency to create a packaging and marketing strategic alliance for worldwide distribution of games-Softsell Set up first porting and conversion center in the history of the industry-Rich & Rich Imagineering team-Commodore 64, Vic 20, Coleco vision, TI 994 Alpha, Atari 5200. Agency selected by a consortium of North American publishers to establish first international distribution for interactive products in 26 European countries-U. K, France, Germany, Norway, Sweden, Finland, Austria, Russia, Spain, Italy, and Australia 1985 -1990. Agency selected to establish distribution/US publishing presence for Ubisoft and Atari
FOG Firsts and Bests First agency to assist in expansion of America Online globally via establishment of AOL Canada Negotiated first nine-figure M&A in the industry First agency to place a seven figure development deal-Johnny Hart– Wizard of Id, Quest for Tires–Sierra Online. Only agency to have a larger gross revenue than the largest game publisher, 1983 12 million, Sierra 10. 2, Broderbund 9. 8 First agency to hit 1, 2 and 3 billion marks for revenues of interactive titles which were licensed or placed via our firm.
FOG’s Interactive History LAUNCHED THE FOLLOWING INTERACTIVE GENRES: Fight Night (first boxing franchise) Hardball (first baseball franchise) Blades of Steel (first hockey game) Law of the West (first western) Karateka (first martial arts karate game) Superman (first comic book character based videogame) Blood Bowl (first board game conversion) GATO (first submarine simulation) F-15 Strike Eagle (first flight simulation)
Iconic Franchises Choplifter Boulderdash Miner 2049’er Test Drive Command & Conquer Castlevania Teenage Mutant Ninja Turtles Seventh Guest Wizardry Advanced Dungeons & Dragons Inspector Gadget Bushido: Way of the Stone F-15 Strike Eagle F-16 Falcon Soldier of Fortune Puzzle Quest Cabela’s Big Game Hunter
WORLD CLASS TALENT The FOG Studios Family
Existing Development Resources FOG exclusively represents and provides business management, marketing, business development and negotiation services to over two dozen game development studios from around the world. Clients include studios in USA, Canada, Australia, Japan, Hong Kong, Indonesia, Philippines, Poland, Slovakia, Germany, and more. Over 100 new development projects placed annually Project sizes from 50 k mobile to $15 M Console Branded IP, Original Developer IP and WFH
Ed Dille Chairman & CEO • Strategic Planning and Brand Management • Licensing and Merchandising in conjunction with Dimensional Branding Group • Lead Negotiator for contract revision and management • PR and Media Planning in conjunction with Clear Image PR and Gamebizwire
Irina Strelnikova Director of Sales • Manages & oversees FOG Studios’ global sales and marketing • Manages the Ukrainian office of FOG Studios • Creates tools & methodologies to improve the effectiveness of FOG studios business processes • Contributes to the development of strategic and tactical solutions for effective business development of FOG Studios’ clients • Creates & develops new prospects and opportunities for FOG Studios’ clients • Creates & develops representation opportunities for FOG Studios • Represents FOG Studios and FOG clients’ interests at international expo shows
Christi Freeman Executive Manager • Financial comptroller • Trade show coordination and meeting management • Executive Administrator • Legal record keeping • Human Resources coordinator
Vadim Toma Sales Specialist §Creates new prospects and opportunities for FOG clients §Provides customer and client care §Develops and improves workflow processes §Drives CRM system upgrades and improvements
Jeremiah Chow Sales Manager • Creates & develops new prospects and opportunities for FOG Studios’ clients • Provides advice, support, and assistance to FOG clients • Represents FOG Studios and FOG clients’ interests at international expo shows • Creates, evaluates & develops representation opportunities for FOG Studios • Strategic and tactical planning of FOG outsourcing clients’ activities
Alex Demchuk Marketing Manager §Maintains product, opportunity reports and intake review pipelines §Reviews new prospective client portfolio and evaluation pitch materials §Represents FOG Studios and FOG clients’ interests at international expo shows § Prepares and coordinates preparation of marketing materials for FOG outsourcing clients § Develops and improves workflow processes
Trevor Lawrence CTO § Software installation, upgrades, maintenance, testing, purchasing § Hardware repair, upgrades, troubleshooting and purchasing § Domain administration and Website maintenance § File administration and backups § Email system administrator § FTP management and setup § Training Tutorials
Max Petrov Data Analyst § Maintains FOG CRM system (Salesforce) §Creates reports for clients and FOG § Software and hardware installation, upgrades, maintenance, testing, purchasing for FOG Ukraine § Systems administration and data backups §Office supplies
Ed Dille Chairman & CEO [email protected] com Tel: 215. 704. 5796 Fax: 215. 953. 8408 Skype: eddille Irina Strelnikova Irina. [email protected] com Tel: 38. 057. 702. 6268 Fax: 506. 474. 9095 Skype: Irina. Strelnikova [email protected] com