The Kosher Food Market In The United States

The Kosher Food Market In The United States of America - 2007 – Buenos Aires, Argentina June 28 th, 2007

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WHO’S BUYING Jews who observe the Dietary Laws Jews who occasionally buy Kosher (i. e. entertaining, holiday time) Muslims Other Religions (i. e. Seventh Day Adventists) Mainstream consumers who like certain Kosher foods Americans who believe that Kosher is better and healthier Lactose intolerant consumers Vegans and Vegetarians

PROFILE OF KOSHER CONSUMERS 20% 25% 30% “Kosher is Better” Jews Muslims Vegetarians/Lactose Intolerance

The Kosher Consumer? 21% of Americans Buy Kosher 15% Keep Kosher all the Time 58% Keep Kosher Occasionally 55% Kosher is Healthier 38% Vegetarians 24% Lactose Intolerant 16% Halal 78% Buy in Supermarket Kosher Food Section 57% Buy in Other Sections of Supermarket 35% Buy in Specialty Kosher Food Stores 20% Buy in all Kosher Supermarkets 4% Internet SOURCE: MINTEL RESEARCH ORGANIZATION 2005

PRODUCTS n 100, 000 Kosher Certified Products n 2, 750 Products Certified in 2005 n 250, 000 Ingredient Items n 2, 500 New Products A Year n 600 New Products for Passover

PRODUCTION n 10, 650 Kosher Producing Companies and Plants n $225 Billion of Goods n $325 Billion of Ingredient Items

US SALES OF KOSHER FOODS In Billions of Dollars

PASSOVER 40% of Annual Kosher Food Sales 78% American Jews Observing Passover Jews Buy Traditional Ethnic Items Supermarkets Display Passover Goods 4 -6 Weeks Before Holiday Non-Jews Enjoy Matzoh and Macaroons Carryover After Passover Possible But Difficult

MAJOR STATES FOR KOSHER New York New Jersey California Florida Illinois Maryland Massachusetts Ohio Georgia Texas

About LUBICOM Strategic Marketing Consulting Founder and Co-producer of Kosherfest Brokerage - Represent Many Food Clients vis-à-vis the Kosher Market Publisher of Kosher Today (trade publication for kosher food Industry) Help Companies Access the US Kosher Market

MORE ABOUT THE KOSHER FOOD INDUSTRY 18, 000 of nation’s 30, 000 supermarkets have a Kosher section Foodservice is more than a third of industry Average supermarket carries 17, 000 Kosher certified items Nearly 800 symbols and certifications 20 states have Kosher protection laws

Major Food Companies in US with Kosher Certification Kellogg’s Nestle Empire Kosher Nabisco General Foods Skippy Dannon Breyers Coca-Cola Drakes Slim-Fast Hershey’s

“You don't have to be Jewish… Even though the Jewish population in the United States is declining, more than one in five consumers recently surveyed by the research firm Mintel said they buy kosher products. The smallest group said they keep kosher all the time. Many more keep kosher occasionally; some said they wanted vegetarian or dairy-free food; some are looking for products consistent with halal, Islamic dietary restrictions; and more than half said they believe kosher products are healthier or safer than others. ” The Boston Globe September 28 th, 2005 “American shoppers spend more than $50 billion a year on kosher foods. Sales have been growing by double-digit percentages each year, compared with little if any growth each year for sales of packaged foods intended for the general market. New York Times July 07 2006

SUMMARY Kosher is growing at an annual pace of 15% Kosher is widely available in supermarkets Kosher is producing products Americans like (i. e. deli, bagels, hot dogs, hors d’oeuvres, pickles) Kosher is a respected standard of quality for foods Kosher is perceived to be “better and healthier” Awareness - Kosher is a term widely used by Americans

The Kosher Food Market In The United States of America - 2007 - Data and Information Supplied By: www. lubicom. com