The HKIAAT Accounting and Business Management Case Competition

The HKIAAT Accounting and Business Management Case Competition 2009 -2010 - Secondary School Group Alison Lee

Agenda ˙ ˙ ˙ ˙ Objectives and background Entry requirements Competition details (format, structure) Supports provided by the HKIAAT Questions format Judging criteria Adjudicators’ comments on last year’s participants Q&As 2

Objectives • To enhance students’ ability in using accounting information for business development and their generic skills as required by today’s business world. 3

Background • Initiated by The Hong Kong Institute of Accredited Accounting Technicians Limited (HKIAAT) since 2002. • A new competition format is adopted since last year. • Last year it attracts more than 1, 000 students from secondary schools and tertiary institutes. 4

Entry requirements • Full-time Secondary 4 to 7 students. • Admission is on a team basis with four members (could be from different levels), all of whom must study at the same school. • Each school shall nominate a maximum of FIVE teams. • Deadline for registration deadline: before 5: 00 pm, 22 January 2010 (Friday). 5

Awards • Champion team : $3, 000 cash prize and individual trophies • 1 st Runner-up team : $2, 000 cash prize and individual trophies • 2 nd Runner-up team : $1, 500 cash prize and individual trophies • Best presenter : $500 and trophy • Merit teams (3 awards) : Trophy for each team • Outstanding performance awards : • Certificate of participation will be issued to all participants. Certificate for each team 6

Four great reasons for joining • Champion team can join the “Little reporters” programme to meet and interact with CPAs. • Winning teams will visit Sa Sa to gain a better understanding of the workplace environment. • Get real world experience by applying technical knowledge to a practical business context. • Join free professional development seminars. 7

Supports provided by the HKIAAT • Free Business Seminars Date Saturday, 30 January 2010 Time 0915 -1330 Multi Purpose Hall, Poly. U Hong Kong Community College Venue (West Kowloon Campus) 9 Hoi Ting Road, Yau Ma Tei, Kowloon Seminars Session 1: “Business Operation of Sa Sa” Ms. Janet Wong, Director of Training, Sa Sa International Holdings Limited Session 2: “Analyzing Financial Data and Ratios” Mr. Michael Wong, Lecturer, The Hong Kong Polytechnic University, Hong Kong Community College Session 3: “Report Writing Skills” Dr. Mable Chan, Lecturer of Department of English, The Hong Kong Polytechnic University 8

Supports provided by the HKIAAT (cont’d) • One Presentation Skills Workshop for Merit Teams before the Oral Presentation Competition. Date Wednesday, 7 April 2010 Time 1430 -1730 Venue HKIAAT, 27/F. , Wu Chung House, Wanchai Speaker Dr. Harry Wong, Director and Lead Consultant, WYH International Consultancy 9

Competition format • There will be two rounds of competition: ü 1 st round – Written report ü 2 nd round – Public oral presentation 10

1 st round – Written report • Each participating team is required to submit a written report in either English or Chinese. • Questions will be based on the Annual Report of Sa Sa International Limited. • The questions will be announced on the HKIAAT’s website on 23 January 2010. 11

Guidelines for submission of written report • Length of the report : • English report : not more than 20 pages of A 4 papers • Chinese report : not more than 13 pages of A 4 papers • Font type and size : English - Arial (12 points); Chinese – 新細明體 (11 points) • Double line spacing. • The written report SHOULD NOT be bound nor put in any folders/files. • Separate cover page for each report with names of team members and contact details. • The content pages SHOULD NOT include the names of team members and institute. 12

Guidelines for submission of written report (Cont’d) • Submit two hardcopies together with a soft copy (both PDF and word files) saved in a CD-Rom. • Submit to the HKIAAT by hand. • Submission deadline: before 5: 00 pm, 26 February 2010. 13

Sample × Not double line spacing Double line spacing 14

Sample × Exceed 20 pages Within 20 pages Penalty will be imposed on those teams who violate the specifications. 15

2 nd round – Public oral presentation • The list of SIX finalist teams will be shortlisted announced on 31 March 2010. • They are required to give a 15 -minute oral presentation. • Date of Competition: Saturday morning, 17 April 2009 • Venue: Hong Kong Federation of Youth Group, 21 Pak Fuk Road, North Point • Other participating teams are also welcome to enrol for attending the oral presentation. • The oral presentation will be conducted in English or Cantonese, depending on the choice indicated on the registration format. • Awards will be presented on the same day. 16

Annual reports adopted: Year 2002: Year 2003: Year 2004: Year 2005: Café de Coral Holdings Ltd JUSCO Cathay Pacific Bossini Int’l Holdings Ltd Year 2006: Year 2007: Year 2008: Hong Kong Economic Times The Hongkong and Shanghai Hotels Limited MTR Corporation Limited 17

Question format Two key areas will be covered: - Analyze the company’s performance - Propose business strategies for the company to sustain growth Remarks: Students shall refer to the Sa Sa Annual Reports when preparing for the written report. However, your research shall not be bound by this. 18

Example : Questions for 2008 Competition: Selected company: - MTR Corporation Limited Requirements: • To evaluate the past performance of MTR Corp. : • • Business performance (ratios, SWOT analysis) • Synergy effect of merger • • Social responsibility and sustainability development Importance of development expenses To draft a Business Blue Print for MTR which covers the areas of product, marketing, financial and human resources and suggest the appropriate performance measurement indicators for MTR 19

Judging Criteria 1. Written report • Problem identification • Clear discussion and decision focus • Adequacy of research • Sound theoretical and practical justification • Analytical approach and style • Validity of conclusions • Writing style, report organization and references • Presentation style • Problem solving skills 20

Judging Criteria (Cont’d) 2. Public oral presentation • Completeness of content • Problem identification • Clear discussion and decision focus • Validity of conclusions • Responsiveness to the questions • Professionalism of presentation (including use of visual aids) • Vocal skills and non-verbal skills • Time allocation and teamwork • Performance in Q&A session 21

Adjudicators’ comments for last year’s participants 1. Written Report • Unprofessional in report writing : no table of contents, executive summary, conclusion and recommendations. • Poor report organization: the structure is not systematic and each section are not inter-related. • No solid data or clear calculation to justify recommendations. • Underlying assumptions for analysis and recommendations are not stated. • Do not quote references 22

Adjudicators’ comments on last year’s participants (cont’d) 2. Oral Presentation • Team members do not introduce himself/ herself before starting their presentations. • Relied heavily on cue cards. • Many recommendations are creative, but not feasible. • During Q&A session, students are suggested to have a discussion among members in reaching consensus before replying the questions. 23

Q & A Session 24

Enquiries • HKIAAT website: www. hkiaat. org • Email: hkiaat@hkiaat. org • Telephone: 2823 -0630 2823 -0623 Miss Alison Lee Miss Sandy Ku 25