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  • Количество слайдов: 57

 • The Hardest Part of My Job • Proving To You That You • The Hardest Part of My Job • Proving To You That You Can Do It Too! • Please Allow Me To Share How I Do It – And You Can Too • My Goal - $1 Million In 90 Days Using Internet Marketing

 • Introduction – Just An Average Person • Online Since Late 1996 • • Introduction – Just An Average Person • Online Since Late 1996 • Farmer – College - Military – Internet • First Site Willie. Crawford. com = Internet Marketing • Second Site = Niche Site Chitterlings. com (Soul Food Website) • Built The List As Instructed • Built Community As Instructed

Intro Continued • Website Community Told Me Product They Wanted • I Pre-sold Product Intro Continued • Website Community Told Me Product They Wanted • I Pre-sold Product To Confirm Want • Cookbook Continues Making Six Figures Many Years Later • Site Continues Teaching Me Important Marketing Lessons • They Still Want One Main Product Category • Four - Five New Cookbooks In The Works

Intro Continued • Hardest Part Of Getting Started - Deciding On A Niche • Intro Continued • Hardest Part Of Getting Started - Deciding On A Niche • Make It An Information Product • Information Is The Easiest Product To Produce, Package, And Deliver • Marketing A Service = Time For Money • Information Can Be Packaged In Countless Forms – More Later • Be A Niche Marketer – You Can’t Be All Thing To Everyone!

Basic Requirement • Develop A Set Of Core Skills And You Can Be Successful Basic Requirement • Develop A Set Of Core Skills And You Can Be Successful In Any Niche • Understand Human Psychology • Understand Copywriting • Direct Sales Experience A Plus • Basic Understanding Of HTML, Hosting, Etc.

Niche Marketing • Leverage The Experience Of Others • No Real Need To INVENT Niche Marketing • Leverage The Experience Of Others • No Real Need To INVENT Anything New • Latest Internet Marketing Catch Phrases Largely Rehash Of Pre-Internet Days • Largely Come To Just Doing It And Not Over. Analyzing

Niche Marketing Works • My $1, 000 In 90 Day Challenge • Proof That Niche Marketing Works • My $1, 000 In 90 Day Challenge • Proof That These Techniques Work • 1 October 2006 – 31 December 2006 • Document Every Step – Opportunity To Watch Over My Shoulder • Creating A Course In the Process ; -)

Choices In Niche Marketing • First Identifying Profitable Niches • Follow Your Passion Or Choices In Niche Marketing • First Identifying Profitable Niches • Follow Your Passion Or Follow The Money? • Developing Your Own Products • Selling Affiliate Products Until You Develop Your Own - and As Backend Products

Develop Purpose And Focus • I Saw Many Of My Contemporaries Give Up Their Develop Purpose And Focus • I Saw Many Of My Contemporaries Give Up Their Dreams In Frustration • Devoted Myself To Discovering What Really Works And Teaching Others • Published An Ezine Since 1998 • Written Over 500 Articles • Written Over 30 Ebooks • Noticed People Begging To Be Mislead

 • I’m In Dozens Of Different Niches • One Niche – One Project • I’m In Dozens Of Different Niches • One Niche – One Project At A Time • Set Up Sites Largely On Autopilot – Automated Digital Download • Centralized Customer Support And Control

 • Basic Marketing Skills And Techniques Can Be Adapted To Many Niches • • Basic Marketing Skills And Techniques Can Be Adapted To Many Niches • My Soul Food Website Uses Dozens Of “Internet Marketing” Techniques

Techniques Used On Site • List Building • Scarcity With Limited Time Bonus • Techniques Used On Site • List Building • Scarcity With Limited Time Bonus • Community Building • Incredible Copywriting • Web Audio To Allow Visitors To Connect • The Products That They Told Me That They Want

 • To Be Successful In Any Niche Adopt Ideas From Other Niches • • To Be Successful In Any Niche Adopt Ideas From Other Niches • Can Be Used To Finance Many Project • Example… My “Wedding Fire Sale” • Adopted Fire Sale Concept Very Prevalent In The Internet Marketing Niche

Wedding Fire Sale • $28, 000 The First Day • $21, 000 The Second Wedding Fire Sale • $28, 000 The First Day • $21, 000 The Second • $85, 000 In 7 Days • $23, 000 In Backend Sales • Just Applied Lessons Learned From Others • Did Absolutely Nothing New • Just Had A Good “Reason Why”

Applying To Any Niche • Apply To Any Niche • Music Industry • Martial Applying To Any Niche • Apply To Any Niche • Music Industry • Martial Arts • Cooking • Pets • Health • Building A Homeless Shelter

The Homeless Shelter • Contacted In November – December 2005 By Person With A The Homeless Shelter • Contacted In November – December 2005 By Person With A Dream • Launch A Television Cooking Show • Build And Fund A Homeless Shelter • Cooking Show/Shelter Flow • Problem – Just An Idea… No Plan… No Money

The Homeless Shelter • New Client – Regular Attendees On Brainstorming Calls I Hold The Homeless Shelter • New Client – Regular Attendees On Brainstorming Calls I Hold • New Client – Regular On Teleseminars I’d Taught • Publicity Worked In Generating A Client • Question – Do I Take On This Project • Initially No, Then Yes

The Homeless Shelter – Part II The Homeless Shelter Problems: Filming A Television Show The Homeless Shelter – Part II The Homeless Shelter Problems: Filming A Television Show Requires Sponsors And Or Own Funding Not Related To Anything I Had Ever Done Before No Ideas HOW To Generate Needed Funds

The Homeless Shelter – Part II The Homeless Shelter • Internet Marketing To The The Homeless Shelter – Part II The Homeless Shelter • Internet Marketing To The Rescue • Set Up Website To Build List And Support • Start Publishing Ezine And Blogging • Idea Of Portal As Source Of Funds • Idea Of Fire Sale As Source Of Funds • Tons Of Other Ideas Such As Viral Tools (Ebooks Etc. )

Idea Adapted From Internet Marketing • Internet Marketing Idea Applied To Charity • Portal Idea Adapted From Internet Marketing • Internet Marketing Idea Applied To Charity • Portal Where Advertisers Are Listed Free And Then Offered Upgraded Listing • Borrowed From Yanik Silver’s Underground I • Will Work Largely Because Of Tie In With Television Show • Semi-Automatically Renewed Annual Income

Help From A Fire Sale Internet Marketing Fire Sale To The Rescue • Twist Help From A Fire Sale Internet Marketing Fire Sale To The Rescue • Twist On Fire Sale = Kick. Start. Mega. Sale • Items That Appeal To Variety Of Audiences • Instant Split Commission To Affiliate To Incentivize Them? Check Paypal’s TOS! • Funds To Be Leveraged By Rolling Out Early Episodes Of Show To Start Bigger Cash Flow

 • JV Partners/Affiliates Paid 50% Commission • Commission Paid Instantly Into Your Paypal • JV Partners/Affiliates Paid 50% Commission • Commission Paid Instantly Into Your Paypal Account • Sale Lasted Through June 30 th, 2006 • Not As Smooth As I’d Hoped • Not Enough Support • Not PERFECT Fit (Product to Lists)

Project Off-Shoots New Million Dollar Ideas From Project • People Seeking Help With Online Project Off-Shoots New Million Dollar Ideas From Project • People Seeking Help With Online Fund-Raising • Lead Me To Create Internet Fundraising Kit • People Wanting Guidance In Writing & Marketing Cookbooks • Lead Me To Expand My “How To Write And Market A Cookbook” Kit • Two In-Demand Products That Identified Themselves!

 • Just Look For Ways To Adapt Techniques • Go For The Low • Just Look For Ways To Adapt Techniques • Go For The Low Hanging Fruit • Go With Passion But Make Sure You Understand It’s Profit Potential • The Majority Of People In An Industry Do Things The Same Way • Borrow Things From Other Industries To Excel

Identifying Profitable Niches • Most Important Question Most Beginners Face - What To Sell? Identifying Profitable Niches • Most Important Question Most Beginners Face - What To Sell? • Sell Something People Want • Sell Something People Are Willing To Pay For • Sell To People Who CAN And Will Pay For It

Identifying Profitable Niches • Sell A Range Of Product At Different Price Points • Identifying Profitable Niches • Sell A Range Of Product At Different Price Points • Don’t Be Afraid To Sell EXPENSIVE Products • Your Customers Are Buying Them And If Not From You, From Someone Else

Identifying Profitable Niches • How To Locate Profitable Niches • Watch the news • Identifying Profitable Niches • How To Locate Profitable Niches • Watch the news • Watch the magazine racks • Listen to your spouse, kids, or their friends - what are they buying • Listen to what people complain about in restaurants, doctors office, post office, etc. • Listen to what people are really frustrated with on discussion forums

Identifying Profitable Niches • Notice what features are missing from products that you buy Identifying Profitable Niches • Notice what features are missing from products that you buy and use • Look for ways to improve practically any existing product • Simple Idea: Greeting Cards Over The Internet – Free Sample For You! • Produce Existing Products In Different

Identifying Profitable Niches • Look For Product That Are Already Selling Well • Watch Identifying Profitable Niches • Look For Product That Are Already Selling Well • Watch Your Competitors Over Time • Visit Top Ranked Websites And See What They Are Selling • Sell Affiliate Products Similar To What You Plan To Produce To Confirm Demand • Use Surveys To Confirm What They Want

Profitable Niches • Identify Profitable Niches By Watching Trends • Example: Changing Weather Patterns Profitable Niches • Identify Profitable Niches By Watching Trends • Example: Changing Weather Patterns And Hurricanes & Blogs • What Health Problems Scare Or Perplex A LOT Of People? • Bird Flu, Migraine Headaches, Increasing Violence, Weight Loss

Developing Your Own Products Develop Your Own Products • Why? A Bigger Slice Of Developing Your Own Products Develop Your Own Products • Why? A Bigger Slice Of The Pie For A Longer Time, Possibly Leveraging Others Efforts • Important RULE: Always, Always Build Backend Into Your Product Line • Lower End Products Sell Next Product In The Line

Product Formats (12 Ways to Leverage Same Information) Product Formats • Ebooks • Software Product Formats (12 Ways to Leverage Same Information) Product Formats • Ebooks • Software • Physical book (not as profitable but builds credibility) • Interview an expert and record it • Transcribe recording and then sell both the ebook/transcript and the audio in various formats

Product Formats • Combine ebook and audio in a binder and call it a Product Formats • Combine ebook and audio in a binder and call it a course. • Put audio on CD • Camtasia Videos As Online Downloads • Put Camtasia on DVD (much of Product Launch Formula and several other big ticket items)

Product Formats • Shoot live video and then put on CD, cassette tapes, videotapes, Product Formats • Shoot live video and then put on CD, cassette tapes, videotapes, DVDs • Offer combination packages. • Conduct live free and fee teleseminars • Conduct live conferences and workshops • Conduct group and one-on-one coaching • Expand into offline media (television and radio show “internet radio is EASY”

Resale Rights And Licenses Buy And Sell Resale Rights Or Licenses • These Can Resale Rights And Licenses Buy And Sell Resale Rights Or Licenses • These Can Range In Price From Free To Tens Of Thousands of $$ • Pricing Depends Upon Product And Purpose Of Offering License • Example: I Sell Resale Licenses To Many Of The DVD Products I’ve Created As Well As Software Products • Be Careful When Buying Reprint Rights To OLD Products

Market Affiliate Products? • Why? You Don’t Have Products Yet or You Don’t Have Market Affiliate Products? • Why? You Don’t Have Products Yet or You Don’t Have Big Ticket Products Yet • Selling Others Products Opens Up JV Pathway • Excellent Way To Locate/Offer Backend Products

 • Techniques That I Use And Teach • Make sure the product is • Techniques That I Use And Teach • Make sure the product is a perfect match for your audience • Do product reviews (leverage trust and credibility with your market) - “Us Against Them” • Use ezine to build this trust • Use articles to get "endorsements"

Affiliate Marketing Methods Examples of Article Marketing Articles I’ve Written • Amazing Secrets of Affiliate Marketing Methods Examples of Article Marketing Articles I’ve Written • Amazing Secrets of A Traffic Generation Master (Generated over $10, 000 in sales in 2 weeks) • Amazing Secrets of A Black Belt JV Broker (Generated an endless stream of JV brokering deals as well as ebook with resale rights)

Affiliate Marketing Methods Examples of Article Marketing • Moles, Warts and Skintags Generated $1400 Affiliate Marketing Methods Examples of Article Marketing • Moles, Warts and Skintags Generated $1400 in sales and top search engine ranking) • Product Launch Success Secret - The JV Broker • Over 2 Dozen Inquiries About Brokering Product Launches • Over 50 Immediate Sales • Led To The International Assn. Of JV Brokers

Affiliate Marketing Methods Viral Ebooks • Another Favorite Technique – Viral Ebooks • Must Affiliate Marketing Methods Viral Ebooks • Another Favorite Technique – Viral Ebooks • Must Deliver Tremendous Value • Put Links To Your Products • Build In Backend • 20 Insider Techniques Of A Super Affiliate

Affiliate Marketing Methods Viral Ebook • “The Master Blueprint To Internet Marketing Success” • Affiliate Marketing Methods Viral Ebook • “The Master Blueprint To Internet Marketing Success” • Written To Build A List • Written To Build A Community • Written To Brand • Sold With Master Resale Rights • Has Generated Thousands Of List Members, Numerous Sales, And Several Clients

Affiliate Marketing Methods Viral Ebook • “The ONE Thing” • Backends My Membership Site Affiliate Marketing Methods Viral Ebook • “The ONE Thing” • Backends My Membership Site • Practically Every Lesson Also Soft. Sells A Product • Sold With Master Resale Rights • Offered As Affiliate Sales Tool With Membership Site • Written In 3 Hours, Offered With No Website Or Graphics

Affiliate Marketing Methods Viral Ebook “The ONE Thing” Affiliate Marketing Methods Viral Ebook “The ONE Thing”

Affiliate Marketing Methods Viral Ebook The One Thing Affiliate Marketing Methods Viral Ebook The One Thing

Affiliate Marketing Methods Viral Ebook The One Thing Affiliate Marketing Methods Viral Ebook The One Thing

Stealth Affiliate Marketing Method – Membership Site • Stealth Marketing Method – The Membership Stealth Affiliate Marketing Method – Membership Site • Stealth Marketing Method – The Membership Site • “Breaking Into The Internet Marketing Inner Circle” • Product Is 30+ “Insider Interviews” • Rare, Honest, In-depth Interviews • Pays Members 50% For Referral • One-Time $197 Membership • Backend Profits

Stealth Affiliate Marketing Metho – Membership Site • Membership Site Continued… • Build A Stealth Affiliate Marketing Metho – Membership Site • Membership Site Continued… • Build A Community That You Can Market To Long-term • Better Than List In Many Ways • Continues To Grow • Offers Room For Spin-offs • Asset With Real Value – You Can Eventually Sell Site

Other Favorite Marketing Tools • Camtasia videos - same concept as articles except now Other Favorite Marketing Tools • Camtasia videos - same concept as articles except now you don't need for them to click. • You explain a problem or concept, offer a solution and deliver them right to the page offering that solution. • Secrets Of The Internet Marketing Titans http: //therealsecrets. com/titans. html

Favorite Marketing Tools Other Favorite Marketing Tools • PDF's perceived as having greater value Favorite Marketing Tools Other Favorite Marketing Tools • PDF's perceived as having greater value that an article. . . call it a special report and it can be passed on. • Encourage other to pass it on • Offer branded versions to affiliates. • Could use viral software. . . Give away and embed links or backend product offers.

Favorite Marketing Tools Other Favorite Marketing Tools • Offer free streaming MP 3 and Favorite Marketing Tools Other Favorite Marketing Tools • Offer free streaming MP 3 and on the page that it's streamed from offer some other product

Affiliate Marketers Super Tool • Super Advanced Marketing Tool • JV Brokering. . . Affiliate Marketers Super Tool • Super Advanced Marketing Tool • JV Brokering. . . Leveraging your contacts to get them to make "affiliate sales" and make you money. • You basically sign JV partners up as subaffiliates. They earn a 1 st tier commission, and you earn a second-tier commission, which is whatever you have negotiated with the product owner.

JV Brokering Example -Success Alert Ebook I find partners to sell the ebook for JV Brokering Example -Success Alert Ebook I find partners to sell the ebook for 50% of $47 • For finding and recruiting the JV partners… sub-affiliates I earn 10% • I negotiated exclusive rights to recruit affiliates • I got to choose SUPER-AFFILIATES that I wanted

JV Brokering Example Cont. Success Alert Continued • Results: We sold nearly $60, 000 JV Brokering Example Cont. Success Alert Continued • Results: We sold nearly $60, 000 worth in the first 30 day • I earned 10% on partner’s sales and 50% on my own sales • This continues today, two year later with sales still going strong • Just An Ebook – You Can Earn Hundreds Of Thousands On Some Products

The Real Niche Marketing Secrets Summary • Find a problem and solve it. People The Real Niche Marketing Secrets Summary • Find a problem and solve it. People buy solutions. • Educate them as to why it’s a problem • Use classic copywriting formula (Pain, Solution) • “Problem, Agitate, Solution” • Much easier to sell people something that they WANT! NOT Something They “NEED”