The Hardest Part of My Job

• The Hardest Part of My Job • Proving To You That You Can Do It Too! • Please Allow Me To Share How I Do It – And You Can Too • My Goal - $1 Million In 90 Days Using Internet Marketing

• Introduction – Just An Average Person • Online Since Late 1996 • Farmer – College - Military – Internet • First Site Willie. Crawford. com = Internet Marketing • Second Site = Niche Site Chitterlings. com (Soul Food Website) • Built The List As Instructed • Built Community As Instructed

Intro Continued • Website Community Told Me Product They Wanted • I Pre-sold Product To Confirm Want • Cookbook Continues Making Six Figures Many Years Later • Site Continues Teaching Me Important Marketing Lessons • They Still Want One Main Product Category • Four - Five New Cookbooks In The Works

Intro Continued • Hardest Part Of Getting Started - Deciding On A Niche • Make It An Information Product • Information Is The Easiest Product To Produce, Package, And Deliver • Marketing A Service = Time For Money • Information Can Be Packaged In Countless Forms – More Later • Be A Niche Marketer – You Can’t Be All Thing To Everyone!

Basic Requirement • Develop A Set Of Core Skills And You Can Be Successful In Any Niche • Understand Human Psychology • Understand Copywriting • Direct Sales Experience A Plus • Basic Understanding Of HTML, Hosting, Etc.

Niche Marketing • Leverage The Experience Of Others • No Real Need To INVENT Anything New • Latest Internet Marketing Catch Phrases Largely Rehash Of Pre-Internet Days • Largely Come To Just Doing It And Not Over. Analyzing

Niche Marketing Works • My $1, 000 In 90 Day Challenge • Proof That These Techniques Work • 1 October 2006 – 31 December 2006 • Document Every Step – Opportunity To Watch Over My Shoulder • Creating A Course In the Process ; -)

Choices In Niche Marketing • First Identifying Profitable Niches • Follow Your Passion Or Follow The Money? • Developing Your Own Products • Selling Affiliate Products Until You Develop Your Own - and As Backend Products

Develop Purpose And Focus • I Saw Many Of My Contemporaries Give Up Their Dreams In Frustration • Devoted Myself To Discovering What Really Works And Teaching Others • Published An Ezine Since 1998 • Written Over 500 Articles • Written Over 30 Ebooks • Noticed People Begging To Be Mislead

• I’m In Dozens Of Different Niches • One Niche – One Project At A Time • Set Up Sites Largely On Autopilot – Automated Digital Download • Centralized Customer Support And Control

• Basic Marketing Skills And Techniques Can Be Adapted To Many Niches • My Soul Food Website Uses Dozens Of “Internet Marketing” Techniques

Techniques Used On Site • List Building • Scarcity With Limited Time Bonus • Community Building • Incredible Copywriting • Web Audio To Allow Visitors To Connect • The Products That They Told Me That They Want

• To Be Successful In Any Niche Adopt Ideas From Other Niches • Can Be Used To Finance Many Project • Example… My “Wedding Fire Sale” • Adopted Fire Sale Concept Very Prevalent In The Internet Marketing Niche

Wedding Fire Sale • $28, 000 The First Day • $21, 000 The Second • $85, 000 In 7 Days • $23, 000 In Backend Sales • Just Applied Lessons Learned From Others • Did Absolutely Nothing New • Just Had A Good “Reason Why”

Applying To Any Niche • Apply To Any Niche • Music Industry • Martial Arts • Cooking • Pets • Health • Building A Homeless Shelter

The Homeless Shelter • Contacted In November – December 2005 By Person With A Dream • Launch A Television Cooking Show • Build And Fund A Homeless Shelter • Cooking Show/Shelter Flow • Problem – Just An Idea… No Plan… No Money

The Homeless Shelter • New Client – Regular Attendees On Brainstorming Calls I Hold • New Client – Regular On Teleseminars I’d Taught • Publicity Worked In Generating A Client • Question – Do I Take On This Project • Initially No, Then Yes

The Homeless Shelter – Part II The Homeless Shelter Problems: Filming A Television Show Requires Sponsors And Or Own Funding Not Related To Anything I Had Ever Done Before No Ideas HOW To Generate Needed Funds

The Homeless Shelter – Part II The Homeless Shelter • Internet Marketing To The Rescue • Set Up Website To Build List And Support • Start Publishing Ezine And Blogging • Idea Of Portal As Source Of Funds • Idea Of Fire Sale As Source Of Funds • Tons Of Other Ideas Such As Viral Tools (Ebooks Etc. )

Idea Adapted From Internet Marketing • Internet Marketing Idea Applied To Charity • Portal Where Advertisers Are Listed Free And Then Offered Upgraded Listing • Borrowed From Yanik Silver’s Underground I • Will Work Largely Because Of Tie In With Television Show • Semi-Automatically Renewed Annual Income

Help From A Fire Sale Internet Marketing Fire Sale To The Rescue • Twist On Fire Sale = Kick. Start. Mega. Sale • Items That Appeal To Variety Of Audiences • Instant Split Commission To Affiliate To Incentivize Them? Check Paypal’s TOS! • Funds To Be Leveraged By Rolling Out Early Episodes Of Show To Start Bigger Cash Flow

• JV Partners/Affiliates Paid 50% Commission • Commission Paid Instantly Into Your Paypal Account • Sale Lasted Through June 30 th, 2006 • Not As Smooth As I’d Hoped • Not Enough Support • Not PERFECT Fit (Product to Lists)

Project Off-Shoots New Million Dollar Ideas From Project • People Seeking Help With Online Fund-Raising • Lead Me To Create Internet Fundraising Kit • People Wanting Guidance In Writing & Marketing Cookbooks • Lead Me To Expand My “How To Write And Market A Cookbook” Kit • Two In-Demand Products That Identified Themselves!

• Just Look For Ways To Adapt Techniques • Go For The Low Hanging Fruit • Go With Passion But Make Sure You Understand It’s Profit Potential • The Majority Of People In An Industry Do Things The Same Way • Borrow Things From Other Industries To Excel

Identifying Profitable Niches • Most Important Question Most Beginners Face - What To Sell? • Sell Something People Want • Sell Something People Are Willing To Pay For • Sell To People Who CAN And Will Pay For It

Identifying Profitable Niches • Sell A Range Of Product At Different Price Points • Don’t Be Afraid To Sell EXPENSIVE Products • Your Customers Are Buying Them And If Not From You, From Someone Else

Identifying Profitable Niches • How To Locate Profitable Niches • Watch the news • Watch the magazine racks • Listen to your spouse, kids, or their friends - what are they buying • Listen to what people complain about in restaurants, doctors office, post office, etc. • Listen to what people are really frustrated with on discussion forums

Identifying Profitable Niches • Notice what features are missing from products that you buy and use • Look for ways to improve practically any existing product • Simple Idea: Greeting Cards Over The Internet – Free Sample For You! • Produce Existing Products In Different

Identifying Profitable Niches • Look For Product That Are Already Selling Well • Watch Your Competitors Over Time • Visit Top Ranked Websites And See What They Are Selling • Sell Affiliate Products Similar To What You Plan To Produce To Confirm Demand • Use Surveys To Confirm What They Want

Profitable Niches • Identify Profitable Niches By Watching Trends • Example: Changing Weather Patterns And Hurricanes & Blogs • What Health Problems Scare Or Perplex A LOT Of People? • Bird Flu, Migraine Headaches, Increasing Violence, Weight Loss

Developing Your Own Products Develop Your Own Products • Why? A Bigger Slice Of The Pie For A Longer Time, Possibly Leveraging Others Efforts • Important RULE: Always, Always Build Backend Into Your Product Line • Lower End Products Sell Next Product In The Line

Product Formats (12 Ways to Leverage Same Information) Product Formats • Ebooks • Software • Physical book (not as profitable but builds credibility) • Interview an expert and record it • Transcribe recording and then sell both the ebook/transcript and the audio in various formats

Product Formats • Combine ebook and audio in a binder and call it a course. • Put audio on CD • Camtasia Videos As Online Downloads • Put Camtasia on DVD (much of Product Launch Formula and several other big ticket items)

Product Formats • Shoot live video and then put on CD, cassette tapes, videotapes, DVDs • Offer combination packages. • Conduct live free and fee teleseminars • Conduct live conferences and workshops • Conduct group and one-on-one coaching • Expand into offline media (television and radio show “internet radio is EASY”

Resale Rights And Licenses Buy And Sell Resale Rights Or Licenses • These Can Range In Price From Free To Tens Of Thousands of $$ • Pricing Depends Upon Product And Purpose Of Offering License • Example: I Sell Resale Licenses To Many Of The DVD Products I’ve Created As Well As Software Products • Be Careful When Buying Reprint Rights To OLD Products

Market Affiliate Products? • Why? You Don’t Have Products Yet or You Don’t Have Big Ticket Products Yet • Selling Others Products Opens Up JV Pathway • Excellent Way To Locate/Offer Backend Products

• Techniques That I Use And Teach • Make sure the product is a perfect match for your audience • Do product reviews (leverage trust and credibility with your market) - “Us Against Them” • Use ezine to build this trust • Use articles to get "endorsements"

Affiliate Marketing Methods Examples of Article Marketing Articles I’ve Written • Amazing Secrets of A Traffic Generation Master (Generated over $10, 000 in sales in 2 weeks) • Amazing Secrets of A Black Belt JV Broker (Generated an endless stream of JV brokering deals as well as ebook with resale rights)

Affiliate Marketing Methods Examples of Article Marketing • Moles, Warts and Skintags Generated $1400 in sales and top search engine ranking) • Product Launch Success Secret - The JV Broker • Over 2 Dozen Inquiries About Brokering Product Launches • Over 50 Immediate Sales • Led To The International Assn. Of JV Brokers

Affiliate Marketing Methods Viral Ebooks • Another Favorite Technique – Viral Ebooks • Must Deliver Tremendous Value • Put Links To Your Products • Build In Backend • 20 Insider Techniques Of A Super Affiliate

Affiliate Marketing Methods Viral Ebook • “The Master Blueprint To Internet Marketing Success” • Written To Build A List • Written To Build A Community • Written To Brand • Sold With Master Resale Rights • Has Generated Thousands Of List Members, Numerous Sales, And Several Clients

Affiliate Marketing Methods Viral Ebook • “The ONE Thing” • Backends My Membership Site • Practically Every Lesson Also Soft. Sells A Product • Sold With Master Resale Rights • Offered As Affiliate Sales Tool With Membership Site • Written In 3 Hours, Offered With No Website Or Graphics

Affiliate Marketing Methods Viral Ebook “The ONE Thing”

Affiliate Marketing Methods Viral Ebook The One Thing

Stealth Affiliate Marketing Method – Membership Site • Stealth Marketing Method – The Membership Site • “Breaking Into The Internet Marketing Inner Circle” • Product Is 30+ “Insider Interviews” • Rare, Honest, In-depth Interviews • Pays Members 50% For Referral • One-Time $197 Membership • Backend Profits

Stealth Affiliate Marketing Metho – Membership Site • Membership Site Continued… • Build A Community That You Can Market To Long-term • Better Than List In Many Ways • Continues To Grow • Offers Room For Spin-offs • Asset With Real Value – You Can Eventually Sell Site

Other Favorite Marketing Tools • Camtasia videos - same concept as articles except now you don't need for them to click. • You explain a problem or concept, offer a solution and deliver them right to the page offering that solution. • Secrets Of The Internet Marketing Titans http: //therealsecrets. com/titans. html

Favorite Marketing Tools Other Favorite Marketing Tools • PDF's perceived as having greater value that an article. . . call it a special report and it can be passed on. • Encourage other to pass it on • Offer branded versions to affiliates. • Could use viral software. . . Give away and embed links or backend product offers.

Favorite Marketing Tools Other Favorite Marketing Tools • Offer free streaming MP 3 and on the page that it's streamed from offer some other product

Affiliate Marketers Super Tool • Super Advanced Marketing Tool • JV Brokering. . . Leveraging your contacts to get them to make "affiliate sales" and make you money. • You basically sign JV partners up as subaffiliates. They earn a 1 st tier commission, and you earn a second-tier commission, which is whatever you have negotiated with the product owner.

JV Brokering Example -Success Alert Ebook I find partners to sell the ebook for 50% of $47 • For finding and recruiting the JV partners… sub-affiliates I earn 10% • I negotiated exclusive rights to recruit affiliates • I got to choose SUPER-AFFILIATES that I wanted

JV Brokering Example Cont. Success Alert Continued • Results: We sold nearly $60, 000 worth in the first 30 day • I earned 10% on partner’s sales and 50% on my own sales • This continues today, two year later with sales still going strong • Just An Ebook – You Can Earn Hundreds Of Thousands On Some Products

The Real Niche Marketing Secrets Summary • Find a problem and solve it. People buy solutions. • Educate them as to why it’s a problem • Use classic copywriting formula (Pain, Solution) • “Problem, Agitate, Solution” • Much easier to sell people something that they WANT! NOT Something They “NEED”