The global online fashion leader to lead the times and changes for a new age Global Online Fashion Leader TRICYCLE Company Introduction Global Online Fashion Leader TRICYCLE:
ABOUT US Tricycle is the leader of the fashion e-biz industry that combines fashion with IT technology. Tricycle- the true center of the online fashion industry! Tricycle Co. , Ltd. is a leading fashion company that was established in 2001 with joint investments by the nation’s fashion powerhouses Deco, Daehyun, and Superior. Based on the many years of managerial experiences and expertise of those companies, “ halfclub. com”, an online fashion shopping mall opened in 2001, now stands at the center of the nation’s name-brand online shopping industry. Our success story as a leading Fashion Portal continues! Tricycle launched OGAGE and halfclub in 2006 and they have successfully secured the leading position in the industry in only one year since their establishment. Standing on this success story, Tricycle launched its own brand “Morris Coming Home” in March 2007 to maintain its leadership and help lead the development of the industry. Moving forward with our mission of becoming a truly global fashion leader! Tricycle aims to become a fashion company that creates and brings the nation’s Fashion Values to the world. In partnership with numerous specialists in the fashion industry and based on its longtime experience, Tricycle now tries to advance to the world fashion markets to satisfy the needs of the customers of the world. Beginning with its first foreign-based corporation in China, Tricycle continues to grow to become a world-level fashion group. Global Online Fashion Leader TRICYCLE:
회사개요 OVERVIEW Company Name Tricycle Co. , Ltd. President & CEO Choi Hyungsuk Location (Head Office) 3 rd fl. Sungboyeoksam bldg. , 833 -2, Yeoksam 1 -dong, Gangnam-gu, Seoul (Logistics center) 31 -3 Seokhwa-ri, Yangseong-myeon, Anseong-si, Gyeonggi-do Phone [Switch board] 02 -3014 -8800; Fax 02 -3014 -8808~9 Capital KRW 2. 6 billion Employees 127 (as of Jan. 2010, fulltime workers) Major shareholders Tomboy Co. , Ltd. , Ssamzie Co. , Ltd. , Superior Co. , Ltd. , Daehyun Co. , Ltd. Business Scope E-commerce distribution business, fashion brand business Affiliated Companies IEHOUSE, ADPLUS, STYLET, OGAGE China (Shanghai) Web Sites Official web site of Tricycle (tricycle. co. kr) Fashion brand shopping mall ‘halfclub. com’ (halfclub. com) Fashion trend shopping mall ‘OGAGE’ (ogage. co. kr) Shopping mall for kids ‘BORI’ (bori. co. kr) Shopping mall for name brand products ‘Morris shop’ (mmoris. co. kr) Fashion trend shopping mall ‘OGAGE China’ (ogage. cn) Overseas purchasing agent ‘IEHOUSE’ (iehouse. co. kr) Global Online Fashion Leader TRICYCLE:
HISTORY 20 10 2009 20 20 08 07 Apr. bori off-line shop opened Feb. halfclub off-line shop opened Sep. Chosen as a management innovation company Apr. Admitted as a laboratory affiliated with a company Dec. ‘halfclub’ was awarded the Web award Korea 2008 prize Apr. Shopping mall for kids ‘BORI’ opened Apr. Fashion community ‘STYLET’ opened Feb. Construction of Anseong Logistics Center completed Jan. Acquired overseas purchasing agent ‘IEHOUSE’ Jan. Chinese Web site of OGAGE “ogage. cn” opened Oct. Overseas shipping service begun Mar. ‘MORRIS COMING HOME’ launched 20 06 Dec. Achieved annual sales of KRW 60 billion 05 Dec. Achieved annual sales of KRW 35 billion Dec. Achieved annual sales of KRW 220 billion Dec. ‘halfclub’ was awarded the Web award Korea 2009 prize Dec. Achieved annual sales of KRW 100 billion 20 04 2003 20 Mar. Fashion trend shopping mall “OGAGE” opened Oct. Korean Click joined Online Top 100 list Jul. Chosen as the 1 st Hit Web site of 1 st half of 2004 Dec. Chosen as the Top 10 shopping mall in 2003 Dec. Achieved annual sales of KRW 15 billion Dec. Achieved annual sales of KRW 10 billion 02 2001 20 Dec. Daehyun and Superior became shareholders Apr. Company changed to Tricycle Co. , Ltd. Deco and Ssamzie became shareholders Mar. Online shopping mall “halfclub. com” opened Global Online Fashion Leader TRICYCLE:
ORGANIZATION Tricycle consists of three core divisions of Products/Services/IT Technologies, and this convergence-style organization delivers differentiated competitive power. President Managing Director Affiliated Companies Strategy & Planning Team IEHOUSE Strategy & Planning Affiliate marketing ADPLUS STYLET 特拉徙柯商贸 (OGAGE China) Halfclub Division OGAGE Division WMD Development Team General Affairs Team MD Ops. Planning Brand Team Ops. Planning BORI Global Online Fashion Leader TRICYCLE:
History of CEO: Hyung Suk Choi 2006 ~ as of now Tricycle Inc. , inaugurated as the CEO 2004 Tomboy Inc. , inaugurated as the vice-president 2005 (500’s Road shop directed in Korea) 1997 Sung-do, inaugurated as the CEO 19981996 Sung-do Textile, inaugurated as the CEO 19991993 Sung-do apparel, inaugurated as the executive director 20001985 Graduated Thunderbird graduate school in Arizona 1980 Graduated Han-Yang University in Korea Global Online Fashion Leader TRICYCLE:
SALES DATA • Since 2001, sales increased by 50% annually , and has been playing a vital role in the fashion industry since. • In 2009, achieved a KRW 220 billion turnover, and is making efforts to achieve a goal of KRW 300 billion in 2010. 3, 000 (hundred million won) 3, 000 2, 200 2, 000 1, 600 1, 500 1, 000 800 600 330 400 200 100 150 25 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 (년도) Global Online Fashion Leader TRICYCLE:
VISION: VISION 2010 01 Leader of Online Fashion Distribution Marketing that Creates Values 02 World-class Company Pursuing Global Fashion Distribution Business 03 Pioneer in Fashion Business combining Fashion with IT Technology Service Product VALUE Contents IT Technology 01 Proving integrated & effective solutions to fashion distribution industry MISSION 02 Maximizing customer satisfaction thru new services and value creation 03 Maximize shareholders’ value thru sound profits and growth Global Online Fashion Leader TRICYCLE:
VISION: GOAL Global Integrated Fashion Communication Group Turnover KRW 1 trillion J&S EU Japan IEHOUSE Global Fashion Market leader HALFCLUB OGAGE CHINA OGAGE JAPAN Turnover KRW 400 billion Online Fashion IT Company Turnover KRW 170 billion 2008 • Complete large-sized logistics center • Introduce ERP • Cooperative & open-type organization 2010 • Strengthen PB brand business • Securing new business • Additional advances into overseas markets 2015 • Integrated Infra. /Services • Overseas sourcing capability/overseas marketing • R&D/investment in new business Global Online Fashion Leader TRICYCLE:
SERVICE: halfclub. com The #1 Online Fashion Shopping Mallwww. halfclub. com • Opened in Mar. 2001, the number of members of halfclub. com now stands at 3. 5 million! A 65% of them are female members belonging to distinctive target segments, contributing to its leading position in the nation’s specialized online fashion shopping mall. • And a 35% of them are active buyers with high loyalty whose repetitive purchasing rate is as high as 80%. • The average daily visitors are 2500, 000, raking first in the fashion category in “rankey. com” online survey. • With more than 1, 700 brands at the mall, it signed a contract in 2007 with DHL to provide overseas shipping service in a lower and faster manner. • With the agent purchasing service by the affiliate company ‘IEHOUSE’, customers are now able to meet the new fashion trends and products popular in the U. S. Date opened Mar. 5, 2001 Number of Members 3, 500, 000 members Annual Buying / member 60% Repetitive Buying 80% Average daily visitors 250, 000 Number of Brands 1, 700 brands Global Online Fashion Leader TRICYCLE:
SERVICE: OGAGE- Fashion Trend Shopping Mall “www. ogage. co. kr” • Opened in Mar. 2006, OGAGE now boasts of more than 2. 1 million members and average daily visitors of as high as 2 million. • With approx. 1, 000 brands in the mall, they offer stylish, young fashion trends in the lowest prices, and also provide various services like Fashion DIY corner, Video Clips, Fashion Coordination, etc. • OGAGE also features products of newly emerging fashion designers and of other special categories, and is currently ranked #2 in the online fashion mall category. Date Opened Mar. 31, 2006 Number of Members 2, 100, 000 members Annual Buying / member 30% Repetitive Buying 75% Average daily visitors 200, 000 Number of Brands 1, 000 brands Global Online Fashion Leader TRICYCLE:
SERVICE: OGAGE CHINA Fashion Trend Shopping Mall “OGAGE China” www. ogage. cn Having established its Chinese corporation in Shanghai in Aug. 2007, Tricycle opened its first offline fashion shop ‘OGAGE China’ in the city. The shop is expected to play a pioneering role in Tricycle’s efforts to enter the huge Chinese fashion market. Shanghai Tricycle CHINA #3422， 508 West Nanjing Rd, Jingan District, Shanghai, PR CHINA Tel : +86 -21 -5228 -8680 / Fax : +86 -21 -5228 -8682 Global Online Fashion Leader TRICYCLE:
SERVICE: BORI Online Shopping Mall for Kids “BORI” www. bori. co. kr • The market size for clothes and products for kids is currently estimated at about KRW 2 trillion, and continues to show a rapid growth every year. • Opened in 2008, BORI is an online shopping mall for clothes and products for kids. In anticipation of the age of smallsized families with only 1 child, the mall offers a wide variety of the products for kids ranging from luxury to reasonably priced products • Unlike the traditional children-oriented shopping malls, the mall features various contents for kids in an effort to provide a community where a range of information and contents on children are exchanged. Date Opened Apr. 20, 2008 Members 700, 000 members Number of Brands 500 brands Average Daily Visitor 50, 000 Product Line Kids’ clothes, products, daily living products Global Online Fashion Leader TRICYCLE:
SERVICE: I HOUSE Overseas Purchasing Agent “IEHOUSE” www. iehouse. co. kr • Partnering with the overseas purchaing service provider IEHOUSE in Jan. 2008, Tricycle has secured a business platform with which to coverseas as well as domestic fashion markets. • By combining IEHOUSE’s specialized know-how on overseas outsourcing with the existing shopping mall networks of “halfclub. com”, “OGAGE”, etc. , Tricycle plans to create a distribution mall specializing in fashion products that deals with a wide variety of products from home and abroad. Date Opened Nov. 1, 2002 No. of Members 500, 000 members Annual Buying/member 30% Repetitive Buying 70% Average Daily visitors 50, 000 Brands Handled Famous brands like Polo, Abercrombie, Ugg etc. Global Online Fashion Leader TRICYCLE:
SERVICE: STYLET Fashion Community for Own Fashion Statement, “STYLET” www. stylet. com STYLET is an SNS (Social Network Service) Web 2. 0 -based online community site where members can create their own fashion style in the products of their interest by using the “pic tool” the site provides. Visitors can make their own shopping list, share it with others, or have themselves rendered with the list. STYLET’s share in the fashion category (rankey. com) Global Online Fashion Leader TRICYCLE:
SERVICE: PB(Private Brands) MORRIS’COMING HOME “Produce MORRIS’COMING HOME, NOM in oneself and Create co-work ship with Offline cooperation basis of BLOUSON” Modern & Chic “Morris’ coming home” URBAN STYLE ON TIME TREND LADY’s CASUAL Trend setting 25~35 ages target brand with Reasonable price and high quality Urban character casual that can satisfy fashionable Young men who like regard their fit and style as important A leading brand of modern look expressing urban sensibility Detail soft basic brand seeking after clam and elegant style Prefer soft silhouette and comfortable texture Global Online Fashion Leader TRICYCLE:
SERVICE: Off-line Halfclub ▣ Date opened: Feb. 5, 2010 ▣ Location: 709 -5 Sinhyeon-ri, Opo-eup, Kwangjoo City, Kyonggido ▣ Business hours: 10: 30 am ~ 9: 00 pm (Weekend 10: 30 am ~ 9: 30 pm) Merge the on-and off-line business to amplify the synergy ‘halfclub. com’ has been ranked No. 1 in Fashion brand shopping mall group. By this profitable condition, we advanced into off line and we have provided highquality customer service/ events/ discounts/ VIP service, etc under the identical conditions. The effective Marketing & PR Maximizing the efficiency by linking powerful products to on-line and off-line, can offer a high customer service. In addition, we are doing efficiently a various Public relations exercise such as releasing articles about fashion trend and market situation analysis, etc. Global Online Fashion Leader TRICYCLE:
SERVICE: Off-line Boribori ▣ Date opened: April. 3, 2010 ▣ Location: I like dalki ‘bori shop’, Heyri Colony of aritsts, 1652 Beopheung-ri, Tanhyeon-myeon, Paju-shi, Kyonggido ▣ Business hours: 10: 00 am ~ 6: 00 pm (Weekend 10: 00 am ~ 9: 30 pm) Offer much better service than other & Creative shop environment We have encouraged Boribori on-line shopping mall’s success and opened offline shop ‘Bori store’ in a place ‘ilikedalki’ for kids in Apr. It provide a differentiated service such as rest area, shopping place, playgrounds. Bori store has an ideal condition for kids and mothers. Global Online Fashion Leader TRICYCLE:
SERVICE: Off-line Ogage china “Achieved 300% selling growth over a span of just every year” ü On the fast track since December in 2008 ü Aim for 2009 hundred million won in 2009 ü Predicted 500 hundred million won in 2010 500 (hundred million won) 500 400 300% 200 100 50 50 0 2008 2009 2010 (Year) Global Online Fashion Leader TRICYCLE:
SERVICE: ADDPLUS: Logistics Center 3 PL Fashion Logistics Center “ADDPLUS” • Having expertise on specialized online distributions, ADDPLUS has grown with halfclub. com and introduced an extensive range of technologies and equipment including the bar-code system, DPS, DAS, etc. , delivering the most accurate and promptest logistics services. • In 2008, the Company established a 3000 pyeong-sized logistics center in Anseong and also secured skilled personnel to leap forward as the logistics company specializing in fashion products. Location: San 31 -3 Seokhwa-ri, Yangseong-myeon, Anseong-si, Gyeonggi-do Area : Site- 3000 pyeong Building site- 770 pyeong Equipped: Temp-controlled warehouse Elevators and conveyors Fl. Floorage(m²) Space(Pyeong) Purpose Dock Canopy subbasement 135. 54 41 Machine, electric room - - 1 st basement Fl. 1, 708. 28 516. 75 Storage, office - - 1 st Fl. 2, 620. 12 792. 58 Storage 27 M 1 2 nd Fl. 2, 630. 45 792. 68 Storage - - *1 pyeong equals 3. 3 square meters Global Online Fashion Leader TRICYCLE:
SERVICE: J&S: Logistics Center Global SCM Company “J&S, INC. ” J&S, Tricycle’s US branch, is a global SCM company that, with its procurement expertise and under contracts with the nation’s companies on purchasing services, helps provide a stable supply to the companies by purchasing products either online or offline in the States. Global SCM Service -Global Sourcing / Planning Consulting Service Global product outsourcing and consulting services -On / Offline Service / Order Management Service Offering prompt product purchasing service thru online or offline purchases -Warehousing Service/Checking-Packing Service Product inspection and repacking service assisted by optimized system -In/Out Bound Wholesale Delivery Service Prompt and safe delivery services Date Opened Location [J&S STORE] 568 Bergen Blvd. Ridgefield, NJ 07657 Major Services [J&S US Branch] Feb. 2006 International Courier & Cargo Import/Export Goods Sourcing Warehousing Internet Shopping Trading Authorized Shipping Outlet Center: USPS, FEDEX, UPS, DHL, Han Jin Global Online Fashion Leader TRICYCLE:
SERVICE: STATUS • Rankey. com (www. rankey. com) ranked Tricycle’s brands in the top places in the respective categories • Tricycle has a 30% share of the nation’s online fashion shopping markets. Ranks of Name-Brand Online Shopping Malls (rankey. com’s Jan. 2010 data) Ranks Web Sites Shares Daily Visitors Daily Pages Viewed 1 Halfclub. com 17. 04% 170, 000 4, 500, 000 2 OGAGE 15. 72% 160, 000 2, 800, 000 3 Fashionplus 9. 61% 94, 000 3, 400, 000 Ranks of Children’s Clothes Online Shopping Malls (rankey. com’s Jan. 2010 data) Ranks Web Sites Shares Daily Visitors Daily Pages Viewed 1 BORI 24. 34% 24, 700 590, 000 2 Cookie house 12. 61% 15, 000 134, 500 3 ZIZIPAPA 5. 54% 6, 665 43, 000 Ranks of Children’s Fashion & Beauty Community (rankey. com’s Jan. 2010 data) Ranks Web Sites Shares Daily Visitors Daily Pages Viewed 1 Stylet 49. 14% 35, 020 357, 000 2 Hippoper 12. 73% 10, 500 196, 000 3 Musinsa 9. 57% 6, 700 170, 000 Global Online Fashion Leader TRICYCLE:
PARTNERS Through strategic cooperation with the nation’s portal service providers and large-sized shopping malls, Tricycle continues to maintain its leadership in the online fashion distribution industry. Online Brand Global Online Fashion Leader TRICYCLE:
CONTACT TRICYCLE- THE RIGHT PARTNER that ensures the growth and success of your business Location (Head Office) 3 rd Fl. Seongboyeoksam Bldg. 833 -2 Yeoksam 1 -dong, Gangnam-gu, Seoul (135 -933) (Logistics Center) 31 -3 Seokhwa-ri, Yangseong-myeon, Anseong-si, Gyeonggi-do (456 -934) Phone Tel 02 -3014 -8800 Fax 02 -3014 -8808~9 E-mail service@tricycle. co. kr Global Online Fashion Leader TRICYCLE:
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