The French Cultural Institute presents 7 th French

The French Cultural Institute presents 7 th French Spring in Ukraine

French Cultural Institute – Born in 1994 • • Director : Matthieu Ardin with a team of 60 people One of the 176 French Centers over the world A network of centers & alliances in the country Supported by French State & linked to Embassy – Mission: Contribute to French culture radiance • Cultural program presenting the most creative aspects of French artistic creation and promoting debates around famous intellectuals and writers. – 150 000 attendees to events organized by IFU and partners – French Spring, Shorts Night, Week of Francophonie… – 100 French films screened in Ukraine • French language lessons • More than 3000 students (20% progression/2008) at IFU • 5000 teachers and 400 000 students across the country • Multimedia library with 13000 documents : books, audio, video. . . • Considered as the main cultural operator

French Spring event • Concept : Create the event all over Ukraine highlighting French creation and contemporary artistic performances. Show the best, the most innovative and most popular from outdoor events to more confidential experiences. • Targets : – – – Students and young cultural elite Middle to upper class young workers Ukrainian families mostly during open air performance Officials, Ministries, Embassies, local influencers 80 000 attendees in 2009 • Location : Kyiv and about 5 cities

«French Spring plays a major role in the cultural Ukrainian agenda as much as our traditional National Cultural Days» DEN’ – April 2008

« Sans doute le festival n'a jamais suscité autant d'espoirs et d'attentes que cette année: en période difficile, on n'a jamais assez de fête, de féeries et de beaux films. Tout ce qu'apporte inconditionnellement avec lui le Printemps français. » Elektroni Visti, 2009

« Every year, we are charmed and surprised by new artistic ideas, unexpected performances » « More than a recognized trademark, French Spring has become a major event tied to our cultural life » . Den, March 2008

«For 5 years, the strong friendship between France & Ukraine has been actively developped in the artistic field with French Institute» ZERKALO NEDELI – 29 mars 2008

April 2010

French Spring 2010 • Opening date : Friday April, 9 th – April, 30 th • Location : Kyiv and region (5 cities) • Target : 100 000 attendees • 2010 program – Opening April, 9 th: • Open air performance “Place des Anges” Sophyisky Square • VIP opening cocktail in Hyatt • VIP after party – – Contemporary Circus “Cirque Baroque” on tour Contemporary Dance Ducat “Nos chaines dorees” on tour Movie program with Avant-premiere week & Shorts Night Exhibitions, conferences…

Out door opening ceremony Fantastic performance St Sophie square

Opening Performance! St Sophy’s square under angel feathers • • • Company: Studio de Cirque de Marseille, leader of the French contemporary circus revolution, founder of Archaos, Circus de Madrugada, Circus Baobab… Last performance and 1 st time in Kiev: Place des Anges Expected attendees: 20000

April, 9 th : French Spring opening day 19 h 00 - official opening cocktail (Hyatt hotel) with Embassies & Ministries, local influencers, business & cultural elite, international networks 20 h 30 – Performance Place des Anges 22 h 00 – After party

Implementation expected on St Sophy’s square

Film festivals & retro

Avant-premieres film Festival • Concept : Screening only French film in preview avant-premieres with guests. Opening evening with Ambassador with official cocktail. • Target : 10000 attendees / 25– 50 years old • Location : Kiev (Ukraina cinema)+ 5 cities • Dedicated communication plan (see slide 21) – Flyers, programs, citylights, posters, invitations, banners – Press relations (press conf, press kit, releases…) – Opening cocktail (200 people)

Shorts Nights • Concept : full night screening contemporary short films ending with breakfast early morning • Target : 6000 attendees / 18 -35 years old • Location : Kiev (Ukraina cinema) + 5 cities • Dedicated communication plan (see slide 21) – Flyers, programs, citylights, posters, invitations, banners – Press relations (press conf, press kit, releases…) – Opening cocktail (200 people)

Retrospective, a tribute to… • Concept : French classics • Target : 6000 attendees / 18 -35 years old • Location : Kiev (Kiev Kino) + 3 cities • Dedicated communication plan (see slide 21) – Flyers, programs, citylights, posters, invitations, banners – Press relations (press conf, press kit, releases…) – Opening cocktail (200 people)

Live tour (dance & circus)

Dance - Cie Sara Ducat • Sara Ducat, French choreographer-dancer, started at Toulouse CDC and worked in New York with Alvin Ailey, Broadway dance Center), London and Barcelona. • In 2001, she was named artistic & pedagogic Director of Arts & Bodies Center in Femouillet. • 1 st performance in Ukraine “Nos chaines dorees” • Kiev + 5 cities in region • 4500 att. expected

Circus - Pascal Rousseau • Pascal Rousseau, very atypical juggler, equilibrist, performer, started at 20 years old and quickly distinguished by tv channels and festivals. • 1 st performance in Ukraine: “Ivre d’equilibre” sucessful in Avignon and Aurillac theater festival • Kiev + 5 cities • 4500 attendees expected

Communication plans

General Communication Plan Kharkiv, Kyiv, Lviv, Donetsk, Dnipropetrovsk, Odessa • Press relations & partnership - Full detailed media plan in process – – • Printed tools 3 weeks before – – – – • 6 Press conferences (70 journalists expected in Kyiv, 30/50 journalists in region) Full customized edition of Afficha/Top 10 Radio promotion campaign (Gala, Era, Europa, Prosto…) TV promotion campaign (TV spots on 1+1, Novy canal, ICTV. . . ) 3000 catalogues (high level edition) 15 000 programs 400 -500 city-lights 50 Metro light boxes - Kyiv 6000 posters A 1 3000 invitations to the opening and events Banners on event sites, Embassy, Ifu, sponsors Public relations with Ambassador of France, local influencers, artists… – 6 opening ceremonies: 300 people in Kyiv, about 200 in each other cities – 6 opening cocktails for the launch of Avant-premieres Film Festival – 6 breakfasts party for the early morning of Nights Short • Interactive communication – Web site promotion • IFU (new release!), French Embassy, media partners, private sponsors site… • Kino-teatr. ua… – E-mailing campaign on IFU & specialized networks (3000 address x 8 times)

Film festival communication plans • Avant-Premieres Film Festival (Kyiv + 5 cities) – – – • Shorts night (Kyiv + 5 cities) – – – • 6000 Flyers & 8000 programs 2000 posters A 1 100 city-lights 600 invitations Dedicated press conference with guests Opening cocktail with Ambassador 5000 Flyers 1000 posters A 1 30 city-lights Dedicated press conference with guests Breakfast for early morning attendees Retrospective (Kyiv + 3 cities) – – – 4000 Flyers & 1000 special booklets 1000 posters A 1 30 city-lights 300 invitations Dedicated press conference with guests

Live tour (dance & circus) communication plan • Circus Pascal Rousseau “Ivre d’equilibre” – – – • 5000 Flyers 1000 posters A 1 100 city-lights Dedicated e-mailing campaign Dedicated press conference with guests Dance Cie Sara Ducat – – – 5000 Flyers 1000 posters A 1 100 citylights Dedicated e-mailing campaign Dedicated press conference with guests

Partnering

Supporting French Spring • Official Partner – General partner: full visibility & tailored – Cinema partner : visibility on the 3 film festivals communication plans – Opening ceremony partner : special package – Live Tour partner • Official supplier – Transportation (flights, buses, cars) – Catering – Hotels

Opening evening Partner Official ceremony & performance - Kyiv • The Opening Evening Sponsor is associated to any communication tools related to opening ceremony and opening performance – – – Logo on posters, city-lights, programs, catalogues, flyers, banners Logo on VIP Invitations to cocktail, banners on site Press conference and press release (logo, banner, 5 min. speech) Logo & banners on web and e-mail campaigns Mention & logo in TV-spot dedicated to the French Spring opening performance • Bonus – Advertising page on general French Spring catalogue – Logotype on IFU website (yearly basis) • Additional animation : logo typed product to distribute as a present at the end of the cocktail… • Evening Sponsor: 30 000 euros

Cinema Partner Avant-premieres Film Festival, Shorts night, Retrospective • The Sponsor Cinema is associated to any communication tools dedicated to the 3 festivals – Logo on posters, city-lights, programs, banners, web&mail campaign – Logo on VIP Invitations to cocktail, banners on site – Press conference and press release (logo, banner, 5 min. speech) – Logo on Screening promotional advert before each screen – Free tickets • Bonus – Advert on general French Spring program – Logotype on IFU website (yearly basis) • Additional animation – Products distribution at the end of cocktail, – Product demonstrations • Sponsor Cinema : 40 000 euros

Live Tour Partner (Dance and Circus) • The Sponsor Live is associated to any communication tools dedicated – Logo on posters, city-lights, programs, banners, web & mail campaign – Logo on VIP Invitations to cocktail, banners on site – Press conference and press release (logo, banner, 5 min. speech) – Free tickets • Bonus – Advert on general French Spring program – Logotype IFU bi-monthly cultural program – Logotype on IFU website (yearly basis) • Additional animation – Products distribution at the end of cocktail, – Product demonstrations • Sponsor Live tour: 30 000 euros

General Partner - Kyiv & regions • The General sponsor is fully associated to any communication tools, any events during French Spring as co- organizer: – – All the print (logo & 2 advertising pages in catalogue) Web and interactive (logo and promotional banners) Press relations (logo, banner, press kit, Aficha special issue…) TV and Radio promotion campaign (Sponsor+logo named) • Always a privileged position – Size of logo, number of banners, number of invitations… • Invited to speech at official occasions, press conference • Additional animations/tools: Flyers, vip bar, product distribution/demonstration, special banners… • Bonus – Logotype & Advertising page in IFU bi-monthly cultural program – Logotype/animated banner on IFU website (yearly basis) • General Sponsor : 100 000 euros