The Expansion of Social Groups that are focused

The Expansion of Social Groups, that are focused by the Media Education. by Mikheeva Galina Cherkasova Valeriya

Media Education is a special pedagogical branch, which has been developing for decades in both Russian and foreign pedagogy.

The directions of media education • Media education of future professionals in the industry of press, radio, television, movies, videos and Internet; • Media education of future teachers; • Media education as a part of general education of students; • Media education at establishments for further education or recreational facilities

The directions of media education • Remote media education of middle-school students, university students and adults through the use of press, television, radio, video, DVD, Internet ; • Autonomous/uninterrupted media education

“Media Education: definitions, approach and development on the global level” Ph. D, Professor of Canadian University of British Columbia, Y. L. Alice Lee

The competences of media literate person 1. Critical understanding of the influence of mass media; 2. Understanding of the mass media functions; 3. Media-analytical skills; 4. Critical evaluation of mass media; 5. Training, that is realized through various mass media;

The competences of media literate person 6. 7. 8. 9. New abilities in artistic self-expression ; Thorough monitoring of mass media ; Media ethics practice ; An ability to wisely and constructively use data, which was provided by the mass media, in daily life.

“Media education: A global strategy for development ” Ph. D, Professor of Institute of Education at University of London, David Buckingham

Social groups: • Teachers at schools and other learning facilities; • Teachers in “informal” conditions; • Scientists and researchers; • Youth groups and organizations under regional government;

• Parents; • Churches and other religious groups; • Various media companies (commercial and non-commercial organizations); • Mass media regulating establishments.

The key variables, that are crucial to the effectiveness of the media educational process, are: • The structure of the education system; • Description of the mass media system; • The range of political ideologies.

Thanks for attention!