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The EU Training Programme for Turkish Chamber Executives CE-marking and SME’s Added value services The EU Training Programme for Turkish Chamber Executives CE-marking and SME’s Added value services Mr Henk de Pauw, Eurochambres expert henk. [email protected] be Ankara, 18 June 2009 Istanbul, 19 June 2009 www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 1

Reasons for CE-marking • Not much of a choice: compulsory • The bigger the Reasons for CE-marking • Not much of a choice: compulsory • The bigger the brand: the smaller the CEmarking – Well-known brands do not need (CE)marking, but rely on their brand name to instill confidence • Conclusion: When entering a new market as an unknown, use the CE key www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 2

Reasons for CE-marking • Existing exporters benefit most: they are already using CE • Reasons for CE-marking • Existing exporters benefit most: they are already using CE • For local producers, CE is new, therefore they will incure expenses • Conclusion: Incentive for exporting: why stick to the local market? www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 3

Reasons for CE-marking • CE-marking is the carrot, product liability the stick. • Manufacturer Reasons for CE-marking • CE-marking is the carrot, product liability the stick. • Manufacturer has a wide range of liberties, but is ultimately responsible for his product • With compulsory standards: the manufacturer knew when he was in compliance. Now more difficult. • SME’s do not have a legal departement. • Could be ordered to withdraw his product. www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 4

Standards are voluntary (or are they? ) • Standards benefit mass production (made in Standards are voluntary (or are they? ) • Standards benefit mass production (made in China) • Not always available for niche or unique or tailored products. • Facilitate entry in the market (presumption of conformity) • Standards are imposed by the client and/or consumer www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 5

When to adopt CE • • Rhetorical question. Early adopters: hare and turtle. First When to adopt CE • • Rhetorical question. Early adopters: hare and turtle. First adopters are big exporting firms. Usually little choice for SME’s: driven by big clients. • Learn early, adopt late www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 6

How: quality vs CE • There is no real freedom of choice in the How: quality vs CE • There is no real freedom of choice in the conformity assessment methods (modules): the way you produce and which quality system you run, will determine the module of choice. • Conclusion: use CE-marking to develop your quality system. www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 7

How: quality vs CE • Don’t let the tail wag the dog • CE How: quality vs CE • Don’t let the tail wag the dog • CE doesn’t need quality, but it helps Without quality system With quality system Mass prod. Tailormade B+C B+F Module A B+F B+D G (ISO 9002) B+E H (ISO 9003) (ISO 9001) www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 8

Notified bodies are mandatory. Or are they? • It’s a free market: shop around! Notified bodies are mandatory. Or are they? • It’s a free market: shop around! • Currently only limited number of NB’s in Turkey (TSE, Türk Lloydu, TCMB + EU) • Cheapest is not always best – Easy and cheap notified bodies do not provide added value. – Tough notified bodies are expensive, in the invoice and the work involved • Conclusion: Chose the notified body that gives confidence to the client www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 9

Notified bodies are mandatory. Or are they? • BEST study • Range of products Notified bodies are mandatory. Or are they? • BEST study • Range of products (washing machines, TV, Mobile elevated work platforms, toys, also non-harmonised) • 2 small member states (BE and DK), 2 large (FR and DE) www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 10

Minimum, average and maximum cost of conformity assessment for metal working machines www. eurochambres. Minimum, average and maximum cost of conformity assessment for metal working machines www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 11

CA-services by CCI’s • Simple advice: you ask, we deliver. • Standards search. • CA-services by CCI’s • Simple advice: you ask, we deliver. • Standards search. • Awareness raising activities www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 12

There are no stupid questions… • Q: Where can I buy the CE-sticker ? There are no stupid questions… • Q: Where can I buy the CE-sticker ? • A: Don’t answer questions: solve problems. www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 13

One fool can ask more questions… • Q: We produce PLC controllers for hydraulic One fool can ask more questions… • Q: We produce PLC controllers for hydraulic bench presses. Does the earthing wire have to be coloured yellow/green? • A: Don’t try to know everything, know everyone who knows something. www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 14

Standards search • Get the english/french translation of their product description • Start with Standards search • Get the english/french translation of their product description • Start with the basic A-standard, fill in the blanks • Use both a word search or a directory search (ICS-codes, or by directive) • Become a member of your national standards body www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 15

I am but a simple CCI. What can I do… • The SME knows I am but a simple CCI. What can I do… • The SME knows his product better than anyone else. • SME’s hate administration, but can talk hours about the technical bits. • EICs can talk hours about administration, but have no technical background. www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 16

I am but a simple CCI. What can I do… • Scope of the I am but a simple CCI. What can I do… • Scope of the directive • The manual • The declaration of conformity • Hazard analysis • Conformity Assessment Modules • Technical Construction File • The labeling www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 17

Thank you… Please feel free to contact us eurochambres@eurochambres. eu Added value services With Thank you… Please feel free to contact us [email protected] eu Added value services With the support of the European Commission www. eurochambres. eu Eurochambres • Chamber House • 19 A/D Avenue des Arts • B-1000 Brussels • Belgium Tel: +32 (0)2 282 08 50 • Fax +32 (0)2 230 00 38 • Email: [email protected] eu 18