The ecosystem of business and social data Toby

Зарегистрируйтесь, чтобы просмотреть полный документ!

РЕГИСТРАЦИЯ

The ecosystem of business and social data Toby Segaran, Freebase http: //kiwitobes. com/ecosystem

Why data? Communities form around things

Ok, then, how? Buy it Steal it Get it from users Find it free!

A story. . . “The company are polluters” “I heard they support Republicans” “That stuff is bad for you” “I think the CEO works with Rumsfeld” So am I allowed to buy anything?

My purchase ? made by bought at Who makes Mountain Dew?

Trademark search http: //uspto. gov

Trademark search Pepsico!

Some other codes Also, 02. 01. 33 “Grotesque Men”

For the low price. . . Historical and daily updates

Two companies What can we learn about the companies?

EDGAR Industry, Address, and SEC Filings

Beverage Companies http: //kiwitobes. com/industry_mashup

EDGAR SEC 14(a)

http: //opensecrets. org Transition Point

Back to my MD Dina Dublon Victor J. Dzau Ray L. Hunt David Glass James Breyer M. Michele Burns $48. 8 billion $397. 4 billion Purchase, NY Bentonville, AR Board members, location, revenue

Next up, politics http: //opensecrets. org

And a plug. . . http: //freebase. com/view/en/pepsico

“Variety Stores” Big box stores like Republicans!

The plot thickens. . . Dick Lugar (R-IN) Danny K. Davis (D-IL) Solomon Ortiz (D-TX) Blanche Lincoln (D-AR) Sam Brownback (R-KS) Susan Collins (R-ME) Dina Dublon Victor J. Dzau Ray L. Hunt David Glass James Breyer M. Michele Burns $48. 8 billion $397. 4 billion Purchase, NY Bentonville, AR Let’s look at pollution. . .

Emission s Facilities in NY and AR

EPA Data Note that the CO 2 output isn’t much more than one car. The NOx output, however, is higher Number of “short tons” (2000 lbs)

Also downloadable http: //www. epa. gov/ttn/chief/eiinformation. html

Starting to get messy Dick Lugar (R-IN) Danny K. Davis (D-IL) Solomon Ortiz (D-TX) Blanche Lincoln (D-AR) Sam Brownback (R-KS) Susan Collins (R-ME) 11000 lbs CO 2 5000 lbs NOx Dina Dublon Victor J. Dzau Ray L. Hunt David Glass James Breyer M. Michele Burns $48. 8 billion $397. 4 billion Purchase, NY Bentonville, AR What about the actual beverage?

Nutritional data Sadly, EXE files only, self decompressing http: //ars. usda. gov/Services/docs. htm? docid=17032

Food search tool 199. 133. 10. 140/codesearchwebapp/codesearch. aspx

Lots of data. . . Sugar, calcium, alcohol and 20 kinds of fat

It’s amazing. . . the things you find in government databases

A bigger picture Dick Lugar (R-IN) Danny K. Davis (D-IL) Solomon Ortiz (D-TX) Blanche Lincoln (D-AR) Sam Brownback (R-KS) Susan Collins (R-ME) 11000 lbs CO 2 5000 lbs NOx Dina Dublon Victor J. Dzau Ray L. Hunt $48. 8 billion Purchase, NY 200 calories 50 g sugar 00 g fat David Glass James Breyer M. Michele Burns $397. 4 billion Bentonville, AR Let’s take this even further. . .