The Designers Role in an Innovation Driven Development

The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry in Israel By: Sarah Auslander Advisor: Michal Eitan The Design Management Program, M. Des Bezalel Academy of Art and Design

Part 1. The Designers Role in an Innovation Driven Development Process 01 02 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 16 17 A Case study: The wind energy industry 18

Part 2. The Designers Role in The Wind Energy Industry WHAT IS INNOVATIVE ABOUT THE WIND INDUSTRY? TYPICAL INNOVATION PROCESS. THE CHALENGE. THE DESIGNERS ROLE. A GAP. 01 02 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 16 17 A Case study: The wind energy industry 18

LITERATURE REVIEW 01 02 03 04 05 06 07 INTERVIEWS 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 16 17 A Case study: The wind energy industry 18

The Industry- facts רוח היא תנועה של חלקיקי אויר רבים יחד בכיוון מסוים 94. 23 GW INSTALLED WIND POWER SUPPLY 1% OF THE WOLDS’ ELECTRIC DEMAND 1 24% GROWTH PER YEAR SINCE 2004 2 40% OF WEST DENMARKS’ ELECTRICITY FROM WIND 37 B$ IN 2007 1 ESTIMATED 170, 000 GW INSTALED 2010 2 350, 000 PERSONS EMPLOYED AROUND THE WORLD 1: GWEC global wind report 2007 : מקור 2: WWEA press release, Feb. . 21, 2008 01 02 03 04 05 06 07 08 09 10 מגישה_שרה אוסלנדר מנחה_מיכל איתן The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 16 17 18 A Case study: אנרגית הרוח energy industry מקומו The wind של מעצב בתעשיית 2 2

The Industry – influencing factors POLICY. SOCIETY. TECHNOLOGICAL ADVANCE. PRICE OF OIL. POLTICAL STATE & STABILITY. 01 02 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 16 17 A Case study: The wind energy industry 18

The Industry – about wind 01 02 03 04 05 06 07 08 09 10 מגישה_שרה אוסלנדר מנחה_מיכל איתן The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 16 17 18 A Case study: אנרגית הרוח energy industry מקומו The wind של מעצב בתעשיית

The Industry – wind turbine 01 02 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 16 17 A Case study: The wind energy industry 18

The Industry – wind turbines 01 02 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 16 17 A Case study: The wind energy industry 18

The Industry – innovative? 01 02 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 16 17 A Case study: The wind energy industry 18

The process 01 02 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 16 17 A Case study: The wind energy industry 18

The process 01 02 03 04 05 06 07 08 09 10 The Designers Role in an מגישה_ שרה Driven Development Process אוסלנדר מנחה_ מיכל איתן Innovation 11 12 13 14 15 16 17 18 A Case study: אנרגית הרוח energy industry מקומו The wind של מעצב בתעשיית

The process 01 02 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 16 17 A Case study: The wind energy industry 18

The process 01 02 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 16 17 A Case study: The wind energy industry 18

The process 01 02 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 16 17 A Case study: The wind energy industry 18

The process סיכום תעשיית אנרגית הרוח 01 18 02 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 A Case study: The wind energy industry 16 17

The process 01 18 02 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 A Case study: The wind energy industry 16 17

The Designers Role MODULARIZING THE POWER INDUSTRY AIDING THE INDUSTRIES RELATIONSHIP WITH THE CONSUMERS CHANGING THE INDUSTRIES CONCEPT OF TURBINES FROM TECHNOLOGY TO PRODUCT CHANGING THE CONSUMERS COCEPT OF ENERGY FROM UTILITY TO PRODUCT 01 18 02 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 A Case study: The wind energy industry 16 17

The Gap 01 17 02 18 03 04 05 06 07 08 09 10 The Designers Role in an Innovation Driven Development Process 11 12 13 14 15 A Case study: The wind energy industry 16

THANK YOU. The Designers Role in an Innovation Driven Development Process A Case study: The wind energy industry