The Creative Ecology or Creative Economy 2 0

The Creative Ecology (or, Creative Economy 2. 0) John Howkins Prague, 30 th October 2007

intro … Hand. Made Films Hot. Bed Media The Creative Economy (1990 s) The Creative Ecology (2007)

the story so far (1) culture the scientific method the industrial revolution popular culture liberalisation education

the story so far (2) the modern creative economy is different in scope and scale

the story so far (3) many models 1. industries (UK, 1998) 2. occupations (US, 2000) 3. cores and circles (EU, 2005) 4. relationships 5. ecologies (2007)

three principles people are creativity needs freedom need markets

people are creative thinking is a proper job

thinking “be brave, leap in the dark” “be promiscuous” “enjoy beauty” “the confidence to be alone and the confidence to be in a group” Harry Kroto, Nobel Prize, 1996

thinking more competitive than manufacturing an economy of success and failure

creative talent UK: knowledge workers 41% of population 48% of GDP US: talent is required in 40% of all jobs 70% of new jobs since 1998 EU: creative sectors fastest growing 2000 -05

creative talent: the new billion between 2000 and 2015 one billion people will be looking for their first job

the new billion where will they go to work to learn to live to dance why ?

creativity can be developed percentage of population 18 -29 yo at university US: 60% UK: 41% (5% in 1970) EU: people in creative sectors 2 -3 x more educated Stop learning and you die

creativity needs freedom creativity is not deferential

freedom needs markets people want to express their imagination Abraham Maslow, 1954 people want to enjoy leisure freedom markets enable us to buy and sell leisure markets

the portable office free private works everywhere outside tax systems travels on the Internet

internet partly about information more about people really about the freedom to create no boss no rules no money

a new way of working commercial & non-commercial full-time & part-time we use companies instead of companies using us contracts

how to succeed in the creative economy 1. recognise creativity is a state of mind 2. policy audit

a state of mind creativity is a source of identity status wealth fun

policy audit a review of all government laws and regulations based on independent research culture education urban planning and property market regulations (not only subsidy) intellectual property foreign policy

policy audit intellectual property is the currency of the creative economy we need a balance between access and ownership in the public interest www. adelphicharter. org

the result… an economy based on people’s spirit art innovation

the objective integrate everyone in the Czech Republic as creative individuals into the (their? ) economy

‘Imagination is more important than knowledge’ Albert Einstein www. creativeeconomy. com