The company “High-tech clothes ” presents… What is

The company “High-tech clothes ” presents…

What is sport? Since the very moment snowboarders appeared, they have shown a unique style, a way of life. Snowboarding is a sport based on individuality and freedom. As many other sportsmen and women, snowboarders have a special set of clothing specifically designed for them…

So we’d like to present you the special snowboarding clothes, which have many unbelievable features!!!!

The new wireless technology! It is going to fit you perfectly thanks to new technologies and it will keep track of your body's health. Our company has already created the Smart Shirt System Snowboarding Clothes. It has several sensors built in and it will be able to send information about your health to a computer or special receivers that will read the data and show you the information. This gadget will use the new ZigBee wireless technology to send data to the computer. There are sensors like pulse sensor, breath sensor, temperature sensor etc. that will keep track of you body's movements. Besides, there is nanotechnology involved in this clothes so you can wash them and not worry about damaging the expensive equipment. We think that this clothes will be useful for sportsmen to see how much harder they can push on their trainings.

Heat and charge everywhere! Also these clothes are useful for those people who likes comfort and portable technologies and have now opportunities to heat your clothes inside and charge a sell-phone, IPhone, IPode. You can regulate the temperature inside the clothes. The experiments showed that the battery-resource is enough for 28 hours. To charge the battery is very easy: 1,5 hours and 80% of the resource is ready.

The design of snowboard clothes Snowboard clothing is becoming more stretchable and breathable, providing waterproof protection at the same time. But let's not forget about the looks! As many other sportsmen and women, snowboarders prefer clothing that reflects their lifestyle; outstanding looks will help them distinguish themselves from their boarder fellows, preserving and enhancing their feeling of uniqueness. Blacks, dark blues and navies are being used less than before, as sky blues, light reds and grays (mostly combined with lightful colors, as yellow or bright orange) are becoming the snowboarders' number one choice.

The target market It will be that part of people who like snowboard, skiing, mountaineering and other kinds of sport, connected with cold weather. Our questioning showed that 13% of people prefer snow sport and are ready to buy such kind of clothes.

The competitors There is no analogy of our product, but we should mark snowboard clothes made of special materials, which keep warm, although our outfit lets you control the temperature according to your physical features and the weather. So our competitors can be sport wearing companies.

The strategy Our product was developed and designed with the help of some company, which logo will be our brand. It is The Adidas. So our product will be sold in the Adidas’ boutiques. Talking about price we’d mention that it’ll be rather high cause our outfit is improved, equipped the new technologies, but affordable for people with middle income.

The pricing strategy But don’t worry, we have the discounts: if you buy the outfit for you and your friend, you’ll have 10% discount and automatically become a participant of the draw of holiday voucher to the Alp mountains! Our company is ready to launch 10000 outfits as a trial variant. If the demand is high, we’ll launch more and open more boutiques at the mountain’s holiday resort.

An advertisement… Two weeks before launch our product we’ll have an advert without name, brand and features of the outfits to intrigue all the people. The advert will keep only the address of our wed-site and “LOOK! Do You know what this is? We are sure you need this!”. Then the day before launch all the adverts will be changed, including photo of the clothes, its brand, places, where they are sold.

An advertisement… Our adverts will be presented at the bill-boards, TV, radio, magazines. We’ll sign the contract with sport celebrities, such as Marcel Kurz, Willi Welzenbach, Marko Pressel and others.

Thanks for your attention!