The Brazil that you must know Innovation, technology, competitiveness and productivity Presentation by Juan Quiros – President, APEX-Brasil, March 8, 2005
The Brazil that you must know Territory: 8, 511, 765 sq. km (5 th in the world); Population: 182 million (5 th in the world); GDP: US$ 600 billion (2004); Per capita income: US$ 3, 300 (2004); 6, 300 Ph. D. graduated every year; 97% of the children aged 7 to 14 are in school.
The Brazil that you must know Venezuela. Surinam French Guiana Colombia Guiana Equator Peru Bolivia Brazil Paraguay Argentina Chile Uruguay Half of South America’s territory Half of South population America’s Half of South America’s GDP
Brazil – A Country of Opportunities Countries with population > 100 million Countries with area > 4 million km² Bangladesh Nigeria Russia Pakistan USA Brazil Australia China Indonesia India Canada Japan Mexico France Germany Spain Italy South Korea Countries with GDP > US$ 500 billion Netherlands United Kingdom
Consolidating Macroeconomic Stability IPCA Inflation Rate (%) Mar/90 Jun/94 Jan/89 May/87 Feb/86 Feb/91 10 years of stability
Net Public Debt Consolidated - Public Sector % of GDP Source: Central Bank of Brazil
Consolidating Macroeconomic Stability Base: 2002 = 100 Industrial Production Source: IBGE
Unemployment Rate Source: IBGE
Trade Balance (US$ billion) Source: Secex/MDIC * forecast
Consolidating Macroeconomic Stability Foreign Trade/GDP (%) Source: SECEX/MDIC
The Brazil that you must know Exports by Sector - 2004 Source: Secex/MDIC
Competitiveness in Agriculture and High Added Value Export Sectors: Leading export sectors in 2004 • Transport material: US$ 16, 042 million + 51%; • Steel and metallurgical products: US$ 10, 298 million + 41%; • Soybean complex: US$ 10, 047 million + 23, 7%; • Meat: US$ 6, 153 million + 50, 3%; • Chemical sector: US$ 6, 011 million + 24, 5%;
Consolidating Macroeconomic Stability Foreign Financing Requirements (% GDP) Source: Central Bank
2005 Outlook Infrastructure investments: US$ 110 billion (PPA 2003 -2007) Investment announcements: US$ 56 billion Exports: US$ 120 billion GDP growth: 4 % Target for 2010: US$ 240 billion
Ministry of Development, Industry and Foreign Trade (MDIC) Structure MDIC Executive Office of CAMEX (Foreign Trade Chamber) SECEX – Foreign Trade Office Attached Bodies SDP – Production Development Office STI – Industrial Technology Office SUFRAMA – Superintendence of Manaus Free Zone APEX Brazil – Export Promotion Agency BNDES – National Bank of Economic and Social Development INPI – National Institute of Industrial Property INMETRO – National Institute of Metrology, Standardization and Industrial Quality
APEX CORE ACTIVITIES • Investment Attraction; • Trade Promotion
Brasil & Partners - The Investors Program. • The Investment Room - Located at the Presidency as a one Stop Shop for the Investors Business Facilitation; • Promotion of the Infrastructure and Energy Projects; • Strategic Sectors and Regional Opportunities; • Competence Centers as a Platform for Worldwide Exports; • Infrastructure Integration Projects to South America; • Developing Brazilian TNC's (Transnational Companies); • Apex - The Export Agency added now with the Investment Promotion Branch.
Regulatory Structure Brazil has successfully promoted a regulatory structure that is capable of ensuring international investors that contracts will be abiding by law between parts. Among the elements supporting such structure the most important ones are: public services concession law, concession contracts and regulatory agencies that oversee the quality of public services.
Announced Investment Plans (US$ millions) Sector Jan-Jun/2004 US$ billion Participation % Mining 7, 4 13, 2 Production and delivery of energy, gas and water 6, 9 12, 3 Fuel 6, 2 11, 1 Metallurgy 6, 1 10, 9 Transports 5, 2 9, 3 Chemicals 3, 8 6, 8 Computer Equipment 3, 4 6, 1 Telecommunications 2, 4 4, 3 14, 6 26, 1 56 100, 0 Others Total Source: MDIC
APEX- BRASIL PROMOTION ACTIVITIES In The last 2 years APEX-Brasil achieved: • More than 300 projects with 45 industrial and service sectors. • In partnersip with business associations from states and national entities. • 60% of Brazilian exports go trought APEX-Brasil Projects. • Promotion actitivies in 54 countries and 270 cities.
APEX-BRASIL EVENTS Promotional Events: • Selfridges – Londres • Casino - Françe • Carrefour - 18 countries • Shanghai Sugar, Cigarettes & Wines – China • Brazilian Fashion Exhibition – Russia • International Trade Fair - Índia (Brazil was theme contry) • Palacio de Hierro - México • Bio. Fach 2005 - Germany – (Brazil was theme country)
2005 GOALS § Trade fair by sectors: ü 550 Planned ü 60 countries ü 45 sectors § Trade Mission: ü More than 12 planned ü Poland, Swezeland, Austrália, Malasya, Singapore, South Korea, Vietna, Indonesia and Countries of Central and South America. ü Multisectors
2005 GOALS § Promotion activities: 1 - Brasil theme country of the year in 2005 cultural year in France, with events in the following places: - Casino; Carrefour; Galeria Lafayette e Lafayette Gourmet and Printemps - Exhibion, sale and taste of Brazilian products with cultural activities. 2 - La Rinascente/Italy – Brazilian season with products to sell direct to the consumer. 3 – Andine countries - Brazilian Week in the shopping Joquey Plaza in Lima (Peru). Spain In 2006: Kaufhof in Germany and el Corte Ingles in
PROMOTIONAL ACTIONS RESULTS Promotional events with big chains Objective: Put the final consumer in contact with the “Brazil Brand” § Selfridges/London (first project): • In May, 8. 500 items were exposed and sold (cosmetics, textiles, accessories, furniture, jewels, shoes, food, beverages and home décor objects. • Cultural events (music, dance, fashion shows). • Strong presence in the English media. • It has generated the interest in other chains.
PROMOTIONAL ACTIONS RESULTS
PROMOTIONAL ACTIONS RESULTS § Casino/France – Brazilian season with 140 products sold directly to the public in more than 700 of the chain shops. • Coffee, coconut, beans, spices, jams, conserved fruit, and fruit juices, teas, shoes, textiles and furniture, among other products, sold in June. • Sales have passed the R$ 20 millions. • Completely oriented to the wide audience. • Partnership between APEX-Brasil/Pão de Açúcar/Casino. • Resulted in new demands.
PROMOTIONAL ACTIONS RESULTS
PROMOTIONAL ACTIONS RESULTS § Carrefour – Brazilian fruit promotion in 18 countries in Europe, Middle East, Asia and Americas. The launching took place in Warsaw (Poland). • Marketing, exposition, trials and products sales. • It benefited 60 producers.
PROMOTIONAL ACTIONS RESULTS § Shanghai Sugar, Cigarettes & Wines – From October 15 th to November 8 th, Brazilian season with around 800 products. • Largest chain in China with a thousand food sales points. • Consumer - classes A and B. • 58 candies, cookies, spices, coffee and wine companies. § Brazilian Gastronomical Festival – From October 29 th to November 6 th in Mayfair Hotel, in Shanghai. • Partnership between APEX-Brasil and e ABIA (food association). • Typical dishes, such as dry meat, shrimp and cous and pumpkin puré served to the public. • Recipes distribution.
PROMOTIONAL ACTIONS RESULTS
PROMOTIONAL ACTIONS RESULTS § Fashion Brazil/Russia – In an integrated action to Eastern Europe, APEX-Brasil took to Moscow, also in September, the jewel, clothing, shoes and cosmetics sectors. • Meetings between Brazilian businessmen and Russian importers. • Contacts: 500 • Business originated: US$ 11, 2 millions. • Parallel cultural events (music, fashion shows, party). • A month later, in October, Brazilian clothing and shoes companies took part in Russian specialized fairs. • Jewels sector is already signing contracts.
PROMOTIONAL ACTIONS RESULTS
PROMOTIONAL ACTIONS RESULTS § International fairs: • Biofach (Germany) – The volume of business was US$ 15 millions, three times larger than in 2003. Brazil will be theme of Biofach 2005. • Expocomer (Panama) – 95 companies have signed US$ 4, 1 millions in business. This represents a little more than 2% of the total value exported to Panama. • Cosmoprof (Italy) – Positioned Brazil among the best world cosmetics producers. Businesses rose 36%. • International Trade Fair (India) – Brazil was theme and participated with 300 companies in one of the largest importation and exportation events in the world.
PROMOTIONAL ACTIONS RESULTS § Fairs in Brazil: Brasil Cachaça (sugarcane liquor) – The fair had its size doubled and generated US$ 12 millions. Importers from five countries were in contact with more than 400 brands produced in 18 Brazilian States. Latinpharma (medicines) – Coordinated by APEX-Brasil, with lectures and trade rounds. 42 companies signed contracts - US$ 6 millions negotiated with 33 importers.
PROMOTIONAL ACTIONS RESULTS GDS/ Germany Expocomer/Panama Filda/ Angola
PROMOTIONAL ACTIONS RESULTS Foodex/Japan CEBIT/Germany Sial/France
APEX-BRAZIL We are committted with You, Investor, as our Partner in Development! Tel. : (61) 426 -0202 Fax: (61) 426 -0222 apex@apexbrasil. com. br www. apexbrasil. com. br
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