Скачать презентацию The Big Bang How to monetise increasingly big Скачать презентацию The Big Bang How to monetise increasingly big

05b73301e4d4ba077630ae394b670826.ppt

  • Количество слайдов: 25

The Big Bang How to monetise increasingly big datasets Ewan Nicolson ewan. nicolson@Skyscanner. net The Big Bang How to monetise increasingly big datasets Ewan Nicolson ewan. [email protected] net

Edinburgh & Glasgow Barcelona Beijing Miami Singapore Truly global flight coverage 45 countries with Edinburgh & Glasgow Barcelona Beijing Miami Singapore Truly global flight coverage 45 countries with over 50, 000 visitors per month 80% visitors from outside the UK market

Monetising data by selling it Data Talk to customers Useful data Beta product How Monetising data by selling it Data Talk to customers Useful data Beta product How to deliver data? Customer feedback Polished product SALES

Add value using data Add value using data

Non direct value “There are knowns; there are things that we know. We also Non direct value “There are knowns; there are things that we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there also unknowns, the ones we don't know. ” Donald Rumsfeld; US Secretary of Defense; February 2002

Known knowns Reporting tools Daily KPI Report Market dashboards Known knowns Reporting tools Daily KPI Report Market dashboards

Known unknowns http: //r 2. reddit. com/r/atheism/comments/1 ddxok/when_i_passed_him_he_proudly_announced_the/ Forecasting A/B Testing Decision making Known unknowns http: //r 2. reddit. com/r/atheism/comments/1 ddxok/when_i_passed_him_he_proudly_announced_the/ Forecasting A/B Testing Decision making

Unknown unknowns Customer segmentation http: //en. wikipedia. org/wiki/File: Rosa_Gold_Glow_2_s mall_noblue_color_space. png Media coverage Travel Unknown unknowns Customer segmentation http: //en. wikipedia. org/wiki/File: Rosa_Gold_Glow_2_s mall_noblue_color_space. png Media coverage Travel Insight

How? How?

3 organisational abilities you need… …each with the same 3 parts: People Technology Process 3 organisational abilities you need… …each with the same 3 parts: People Technology Process Collecting data Analysis Presentation

Collecting data Collecting data

Technology Collecting data Technology Collecting data

People Collecting data Need good people to help make decisions You may already have People Collecting data Need good people to help make decisions You may already have these people within your organisation Photo: Harminder Dhesi https: //flic. kr/p/8 h 2 h. WX

Process Collecting data Need to justify costs – make a business case. Which data Process Collecting data Need to justify costs – make a business case. Which data to log? knowns known unknowns

Analysis Analysis

People Analysis Hire talent, train skills People Analysis Hire talent, train skills

Technology Analysis Technology Analysis

Process Analysis These people are creative – give them opportunity to create. Listen to Process Analysis These people are creative – give them opportunity to create. Listen to them.

Presentation Presentation

Technology Presentation Technology Presentation

People Presentation Communicators are important. Have diversity in your team. Don’t shut your analysts People Presentation Communicators are important. Have diversity in your team. Don’t shut your analysts in a corner. Get them out in the business.

Process Presentation Can be simple http: //www. economist. com/node/17118939 Or complex http: //www. nytimes. Process Presentation Can be simple http: //www. economist. com/node/17118939 Or complex http: //www. nytimes. com/interactive/2011/05/31/business/economy/case -shiller-index. html? _r=0

Process Presentation Your job isn’t done until you make something happen. Process Presentation Your job isn’t done until you make something happen.

thank you Edinburgh Glasgow Singapore Beijing Miami Barcelona Quartermile One 15 Lauriston Place Edinburgh thank you Edinburgh Glasgow Singapore Beijing Miami Barcelona Quartermile One 15 Lauriston Place Edinburgh EH 3 9 EN 5 th floor, 151 -155 St Vincent St, Glasgow G 2 5 NW No. 08 -01&04 & 0904 8 th floor, Robinson Point, 39 Robinson Rd, Singapore Level 19, Tower E 2, Oriental Plaza, No. 1 East Chang An Avenue, Dong Cheng District, Beijing 100738 1395 Brickell Ave, Suite 900, Miami, Florida 33131 C/Esteve Terradas, 21, Bajos 3 a - 08023 Barcelona, España