The Baur Asia business model your bridge to

The Baur Asia business model your bridge to Asian markets 1

Organisation Baur Foundation Geneva / Switzerland Lanka-Baur Holding S. A. Geneva / Switzerland A. Baur & Co. (Pvt. ) Ltd. Sri Lanka Baur Asia Pte. Ltd. Singapore 2

Organisation • Olivier Dunant, President • Thilo Hoffmann, Member • Claude Demole, Member Baur Foundation • Jean Ilg, Member • • • Lanka-Baur • Holding S. A. • Jean Ilg, President Olivier Dunant, Member Thilo Hoffmann, Member Claude Demole, Member Philippe Ilg, Company Secretary 3

A. Baur & Co. (Pvt. ) Ltd. Established 1897 5 Upper Chatham Street Colombo 1 Sri Lanka -1 -

The founder of the company Alfred Baur -2 -

Our Swiss roots n n 100 % shareholding with Lanka-Baur Holding Ltd. in Geneva/Switzerland Lanka-Baur Holding Ltd. is fully owned by Baurs Trust in Switzerland The Baurs Museum “Baur Collection” is in Geneva The Baurs Trust is engaged in world-wide charity -3 -

Organisation Lakshman Niyangoda COO Jayendran Setukavalar Director Head Optics, Personnel, Purchasing, Wharf , HRD & Exports Jayantha Ratnayake Director Head Engineering Head Finance, Support Services Thomas Daetwyler CEO Mahanama Dodampegama Amal Peiris Director Head Healthcare Head Specialty Chemicals, Travel & Airlines Janaka Gunasekera Director Head Agri Inputs Division -15 -

The Departments Ø Ø Ø Ø Fertilisers Agrochemicals Agricultural Implements Plantations Healthcare Mead Johnson Food Ingredients Optics Specialty Chemicals Exports Engineering Travel and Tourism Airlines -17 -

1884 Alfred Baur of Switzerland came to Ceylon 1897 Alfred Baur founded “Ceylon Manure Works” 1941 Baur's Building at Upper Chatham Street in Fort constructed which still houses the company’s head-office. 1945 After the Second World War, the company expanded rapidly, to become the major importer and distributor of agrochemicals, pharmaceuticals, industrial chemicals and textile dyes in Sri Lanka. 1951 Alfred Baur, Founder, died in 1951 in Geneva. 1964 Baur’s Office and Stores Complex in Grandpass completed. -20 -

1970 Sprayers Factory, Mechanical Workshops and Stores at Biyagama Road, Kelaniya were built. 1996 Baur’s Building was damaged by the massive bomb blast at the nearby Central Bank. 1997 Baurs embarked with optimism on a series of centenary celebrations and inaugurated the Alfred Baur Memorial Trust which is used to develop rural areas in Sri Lanka. 2005 Her Excellency Chandrika Bandaranaike Kumaratunga, then President of Sri Lanka appointed Mr. T. W. Hoffmann to the titular rank of Sri Lanka Ratna. This is the highest honour conferred on non-nationals and is awarded for exceptionally outstanding and most distinguished service to Sri Lanka. 2007 Company celebrated its 110 th year anniversary with a reception for all employees. -21 -

Hereunder is an excerpt of the message of the Managing Director Thomas Daetwyler on 110 th year anniversary reception: “Dear Fellow Employees and guests, One hundred and ten years ago, Mr. Alfred Baur founded this company with a vision to create a value for the future. Unlike many other companies founded at that time, the vision to create a company was not unlike the vision to create a legacyitself; a larger vision. So what would the company be like? It wasn’t enough to create a fertiliser company. Baurs would be not only state of the art organisation, but under the leadership of Mr. Alfred Baur, it would be a leading-edge facility known for exemplary, research based and nationally recognized service to the nation. In 2000, I was selected to be the new Managing Director of Baurs. This is now my eighth year and can only be described as a journey that would contribute to a marvelous story about discovery, passion, compassion and leadingedge organization, sometimes against all odds. It’s been a very intense trip “Back to the Future. ” As we continued to escalate our commitment to grow Baurs, the halls were filled with the echoes of decades past crying out to me. We all have proven that Baurs stands strong and rejuvenated in the Sri Lankan business environment. Tonight is about the celebration of our proud heritage. Tonight is about the passion of the wonderful employees of Baurs and this night has been made possible by the support of those employees and a singularly, focused board that passionately embraces the continuation of a full-service, community-based organization contributing to the development of our host country and the legacy of Mr. Alfred Baur. This night has been made possible by the dedicated and phenomenal commitment of our employees. Our company would have closed, most assuredly, in the difficult days in the 1960’s and 70’s, had it not been for the work of these loyal, tireless men and women. I surely do not need to remind you of the work and commitment of our Honorary Chairman Mr. Thilo Hoffmann who navigated Baurs through those most difficult periods. Thank you Mr. Hoffmann. Thanks also go to the committed members of the Baur Foundation who in the spirit of Alfred Baur were always very supportive of Baurs and ensured the continuation. I like to mention in particular Mr. Ilg. I also take this opportunity to thank all the employees of the company and my colleagues on the Board who have supported me throughout these years. I know that we have a responsibility to ensure the successful continuation of Baurs and to assist in the transformation of this organization to be geared for the future. But rest assured, we will make it happen. As President Roosevelt said, “Do what you can with what you have, where you are. ” Thanks to all of you for allowing me to do what I can and for giving me all that you have. “ Tracing the history of the firm, we pay tribute not only to the founder but also to the many fellow workers who contributed much to our success 11

A. Baur & Co. (Pvt. ) Ltd. today… We employ over 600 people n We have a share-capital of US$ 9. 5 Mio n We have total assets of US$ 18 Mio n We generate an overall turnover of approx. US$ 120 Mio n The name 'Baurs' stands for trust, reliability, quality and innovation. -23 -

The shift from West to East • In 2009, total car sales in China overtook those of the US • According to Goldman-Sachs, China will overtake the US as world’s largest economy by 2027. This is not considering the possible revaluation of the currency (RMB) which, if it happens, will accelerate the process. • Jim O’Neill, the author of this prediction, forecasts China growth in 2010 at 11. 9% • HSBC has decided to move its CEO from London to Hong Kong • Asia has great diversity and vitality • India and China have 100 million more middle class per year 13

Asia Guidelines Many western firms fail in Asia because conditions are different: n n n The cultural barrier Guanxi which describes the basic dynamic in personalized networks of influence, is a central idea in Chinese society The need for local partners, time factor, rituals, trust and hierarchy Need to be persistent, patient, observe local customs Need to treat elder people with respect Never cause anyone to lose face, importance of rituals e. g. how to accept a business card 14

Alfred Baur from Switzerland the founder of Baurs Swiss Companies in Asia Alfred Baur was born in 1865 in Andelfingen (Zurich/Switzerland). He studied in Winterthur and then joined an important international trading company Volkart Brothers and was transferred to Ceylon. He established his own business in 1897. He founded the Fondation Alfred & Eugenie Baur in 1931 to ensure the continuity of his company in Asia. Long before others established their business in Asia, he had the vision for the importance of these markets. Swiss companies have for over 150 years marked presence in Asia They are synonymous with Swiss efficiency and reliability. The strength of Swiss entrepreneurship has always been integrity, ethical behaviour, reliability and social responsibility as well as respect for the traditions and culture of the host countries. Swiss companies up to this day enjoy a high reputation and are sought after as partners in business. 15

The advantage of a gateway in Asia n n n Local infrastructure and experience in the region allow our partners to focus on their own core expertise Reduction of regional risks High costs for regional offices and recruitment are avoided With Baur Asia you have a regional office with knowledge of the region Defining regions is another important factor. Often regions are created on a geographical basis without considering important factors such as cultural, administrative, political and economic differences The world is neither truly local nor global 16

Forecast for 2020 Share of world GNP BRIC=Brasil, Russia, India, China; Asia without China 17

Asean Countries GDP Growth Rates 14. 0 12. 0 10. 0 8. 0 6. 0 4. 0 2. 0 0. 0 -2. 0 2000 -4. 0 2007 2008 China 8. 3 11. 9 9. 6 Korea. Rep Malaysia Singapore Thailand 3. 8 0. 3 -2. 3 2. 2 5. 0 6. 5 10. 5 5. 5 2. 2 4. 6 7. 7 2. 6 Vietnam 6. 9 8. 0 6. 3 India 5. 8 9. 0 7. 4 18

General Company Description n n Many SMEs have a range of innovative products of superior quality with good potential for the Asian markets Many companies do not have the required know how to effectively and successfully promote their products in Asia Baur Asia Pte. Ltd. - as your partner in Asia – allows you to concentrate on your core competence and at the same time be present in the region without having to invest in people or infrastructure Baur Asia builds on a long and successful manufacturing and trading history and experience of A. Baur & Co. (Pvt. ) Ltd. (www. baurs. com) 19

Singapore – gateway to Asia n n n Singapore has a strategic position with 2. 8 billion people living within a 7 -hour flight radius, Singapore is the gateway to the region’s resources and markets Access to the fast growing Asian markets with a strong demand for innovative products and services Free Trade Agreements and Double Taxation Avoidance. First rate sea, air, IT and telecommunication infrastructure, sound legal and regulatory frame work, strong intellectual property policies, low taxes, excellent financial services Over 6, 000 multinational companies and 100, 000 SMEs that create an ideal environment for business synergies Cosmopolitan city with socio-political stability and a high quality of life ranked the highest by Economist Intelligence Unit. 20

Products and Services of Baurasia Methodology and Steps Forward n n n Selection of distributors/agents Coordination, marketing and logistical functions Regional distribution from Singapore Market surveys to explore the market potential “Single Point Contact” for our partners thereby bridging distance, logistical and time difference Baur Asia requires from its partners: n n n Brochures covering products targeted for Asia (English) Any available market data collected during earlier surveys specifying n Target customers / industries n Size of market in units / dollars n Competitors (names / products / strengths / weaknesses) Target pricing 21

Our team of experts n n n n We are a team of nine experts with senior management experience from eight different countries We have MNC and SME background Our strength lies in management, marketing, distribution, logistics, administration and start up We have worked in 18 countries We have a solid organisation with our team in marketing, logistics and finance We communicate in English, French, German, Italian, Mandarin, Portuguese, Sinhalese and Spanish We bank on the experience of our organisation of over 110 years in Asia 22

Organisation / Structure Management Operations Thomas Daetwyler Koh Boon Tuan Susan Sim Segments Technical Flavours and Food Ingredients Consumer Healthcare Services 23

Management and Organisation n Thomas Daetwyler, Director, based in Singapore and Sri Lanka Swiss citizen with more than 30 years experience in Asia n Thiam Siew Low, Director, based in Singaporean citizen with a vast knowledge throughout Asia, responsible for services, hrd segment and management n Cubby Wijetunge, Vice President, based in Sri Lankan citizen with long years of experience in MNCs and local SMEs, responsible for the Indian subcontinent n Elmar Lins, Vice President, based in Thailand Austrian citizen with a long career path throughout Asia, specialized in management and logistics n Yohan Dissanayake, Asst. Vice President, based in Sri Lankan citizen, responsible for the commodities and healthcare 24

Management and Organisation n Mahanama Dodampegama, Vice President, based in Sri Lankan citizen with 25 years experience in healthcare, responsible for healthcare and cluster markets n Jean-Pierre Christen, Vice President, based in Brazil Swiss citizen with over 40 years experience in marketing, responsible for South America n Walter Widmer, Vice President, based in Indonesia Swiss citizen with over 25 years experience in Asia with MNCs, SMEs and his own organization. n Amal Peiris, Vice President, based in Colombo Sri Lankan citizen with over 25 years experience in the textile industry n Angelo Nicholas, Asst. Vice President, based in Colombo Sri Lankan citizen responsible for segment surgicals 25

Our Team n Thanakrit Traithip, Manager based in Thailand Thanakrit brings many years of marketing and management experience to Baur Asia’s operation. He is responsible for Thailand, new markets, new lines and regional logistics/management n Uppatam Fuangkham, Sales Executive based in Thailand Uppatam has gained extensive knowledge in marketing both regionally as well as in the Middle East. He is responsible for Thailand ACD, Vietnam, Laos and Cambodia n Nawziya Hossen, Sales Executive based in Colombo Nawziya is responsible for Indonesia, Maldives, Pakistan, Sri Lanka and Bangladesh 26

Our Team Waiyarin Innoppakun, Marketing Executive based in Bangkok Waiyarin brings extensive experience in both sales and marketing. She is responsible for Singapore, Malaysia, Japan, Myanmar, Brunei, regional activities and new lines. n Pimmas Rianpinyawat, Marketing Executive based in Bangkok Pim brings long experience in marketing and regional distribution, which is valuable to Baur Asia and our Distributors. She is responsible for Philippines, Korea, Departmental Stores and support in regional ACD and marketing. n 27

Our Team n Susan Sim, Administrative Officer based in Singapore Susan is the heart of our company with long experience in logistics, administration and management. She coordinates with both principals and customers n Jayamani Weerasekera, GM Finance based in Colombo Jayamani has all figures at her fingertips. She is both organised as well as very proactive and has a distinct capability to analyse accounts n Koh Boon Tuan, Office Manager based in Singapore Koh is responsible for accounting functions of our organisation 28

Connecting Points Principals Baur Asia Singapore Primatek Holding • Asia, Europe, South America • Singapore, Malaysia, Myanmar, Brunei, Nepal • Responsible for Indonesia A. Baur & Co. (Pvt. ) Ltd. Sri Lanka • Indian Subcontinent Indochina Agents • Thailand, Vietnam, Laos, Cambodia • Philippines, Japan, Korea Coordinating Office in Brazil • Jeanpierre Christen Coordinating Office in Latvia • Arnis Teteris Coordinating Office in Czech Republic • Josef Penkava Lanka-Baur Holding SA Switzerland • Shareholder 29

Some of our partners 30

Some examples Egli Fischer & Co. AG n n Swiss medium sized company specialised in an innovative product into a niche market Were able to establish the products into the markets with regional stockholding Mead Johnson n Large multinational (Nutritional food) originally present in most Asian markets For logistic, cost and policy purposes withdrew from markets smaller than 3 Mio US$ turnover Baurasia takes over this role in a cluster thereby being a one contact partner for several markets 31

Some examples Akras AG n n n Austrian medium sized company specialised in flavours and food ingredients Baurasia takes over the role as regional office coordinating and promoting flavours through agents appointed in the target markets Medium term regional stockholding is planned for faster supply A. Baur & Co. (Pvt. ) Ltd. n n n Sister company established in 1897 in Sri Lanka Represents large multinationals in the segments healthcare, agriculture, specialty chemicals, optics, textile machinery, food ingredients, airline and tourism in Sri Lanka Acts as regional hub with bonded warehouse for the Indian subcontinent 32

Some examples Nouvag AG n n Swiss company with high tech instruments for dental and surgical application Handling markets and building up service center for Asia Frei Swiss AG n n n High end physiotherapy instruments manufactured in Europe mostly used in hospitals for rehabilitation Did a market research initially Managed to place reference installation in Bangkok so that regional parties could see the equipment Now expanding into Indonesia, Singapore, Malaysia Further steps will be market by market approach 33

Some examples Polaroid Eyewear n n n International Head office in Zurich Well known manufacturer of quality and fashionable sunglasses Since 2007 established distribution in major Asian markets Regional warehousing since 2009 to serve the markets more efficiently Increase of turnover since 2007 by 400 % 34

Our offices are in a modern office complex in Singapore #08 -57 Vertex Building Ubi Avenue 3 Singapore 408868 Office phone: +65 6293 6282, Fax Number: +65 6293 6383 Email info@baurasia. com Business Registration No 200700035 R Office Bangkok: c/o Thai Leader Global Trade Co. , Ltd. 13 th Floor 13 C/3, Piya Place Building 29/1 Soi Lang Suan, Ploenchit Rd. Lumpini, Patumwan Bangkok, Thailand 10330 Phone no : +66 2652 1223, Fax no : +66 2652 1224 35

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