The Art of ON OFF research Glenn Davidson Co

The Art of ON/OFF research Glenn Davidson Co - Director and Lead Artist Based in Cardiff - Artstation Ltd. Est: 1989 Art and technology practice. Fellowship in Cybernetics under Prof. Gordon Pask. Amsterdam University Studied Art Partnership with Anne Hayes since 1978

Run button film • A film of on off buttons was shown

The Art of ON/OFF research • Limits of my study ? • Which ON/OFF s count as being in and why? • Quasi - Scientific Pursuit – my project is a QSP • Undertaken to exacting standards.

The oldest known ON/OFF button …?

ON/OFF Research The BIG BANG! inflating the universe from a singularity. Sience predicts that within ON/OFF is an unstable Vacuum…

ON/OFF Research • language and the meaning - we have ON within OFF in language • active and passive together… I am waiting - ON line at the bank Be OFF with you – go. . I am having an OFF day • Having it OFF ! • On the off chance ! • http: //www. yourdictionary. com/on • http: //www. yourdictionary. com/off • Active / live – inactive / dead

ON/OFF Research As verb - Bangs go off • A light goes on and off • A gun is set OFF, so too, a firework • We start ON a job • We start OFF in a car or journey • We can be found ON the maternity ward • Language of ON OFF is linguistic and to a degree cultural – WBTR or “well beyond this research”!

ON/OFF Research Which is my ON /OFF?

ON/OFF Research The Human Button. http: //news. bbc. co. uk/1/hi/uk/7751912. stm Historian Peter Hennessy

The Nuclear Button http: //news. bbc. co. uk/1/hi/uk/775 1912. stm Below Witshire countryside the nuclear button

http: //www. pushclicktouch. com/ http: //archive. timesonline. co. uk/tol/ archive/ 1887: The Times 1785 -1985 archive open to the public First mention of “push-button” March 9, 1887 - The title is “A New Telephone, ”

Fancy light and sound switches • • http: //cyborgcamp. com/ Info-tainment: Boolean Binary The reac. Table Wired Magazine,

Toward a workable definition. Buttons are in evidence all around us Buttons are about control. Questions: Who is controlling who? and Is there some sort of conditioning going on… ?

Toward a workable definition. I need to explore the connection between ON/OFF buttons and their conditioning effect. Inspiration: Look no further than New Zealand ! http: //www. energysafety. govt. nz/

Outside of the research • All other things are beyond this research.

Useless by em selves…

A brief list of places. • • • • A power station The fire station Police station The bank A cinema A domestic house A business A shop A department store The street / high street The bus stop/ terminus The water treatment plant Train Station The coach station

A brief list of stuff. • • • • Car Bus Lorry Fire Engine TV Radio Cassette Player i. Pod Mobile phone GSP Video recorder CD Player Computer Printer • Curling tongues • Hair curlers • Electric shaver Home Appliances: • • • Washing machine Dish washer Fridge Kettle Toaster Freezer

Button hunting • Ontological morphology of buttons

Research trip. On the street Filming with Cristian Suau

Research trip FILM Entering the second hand shop Filming with Cristian Suau

Research trip. The small specialist music store FILM Filming with Cristian Suau

Blink - Malcolm Gladwell IAT - Implicit Association Test

ON/OFF IAT test OFF ON Washing machine Dishwasher Fridge Kettle Toaster Freezer Iron Video CD player i. Pod Phone

result ON OFF Washing machine Dishwasher Fridge Kettle Toaster Freezer Video CD player i. Pod phone

Weight on Control Most of the time OFF Most of the time ON Washing machine Dishwasher Fridge Kettle Toaster Freezer Iron Video CD player i. Pod Phone

The ON/OFF research WEBSITE • The worlds first ON OFF website to detect ON or OFF prejudice. • Measures an individuals performance. • Agregates and distributes findings to those who need to know (public). Note: Timing could be added to this to detect the IAT.

Data collection Data store Data distribution

http: //www. coolpants. co. uk/onoff

http: //www. on_off. org. uk

The exhibition pieces • Two switch pictures • Conditioning energy from OFF to ON (between states) • User conditioning – contemplation between states (Consumption and ecomony) Switches and attractors

Surface Gallery Nottingham

ON/OFF RESEARCH FINDINGS The conditioning of the ON button is visible in the public behaviour. • Children are heavily drawn to computer, phone and console - recent research found thumbs used to push a door bell (24 years and under) every over uses pointing figure… • Advocacy: More OFF switches in public life -.