The Acquisition Of Wimm-Bill. Dann by Pepsi. Co Made by Solyakov Pavel
• In 2010, Pepsi. Co which is one of the world's largest food-and-beverage companies paid $4. 2 billion for Russian leading branded food-and -beverage company Wimm-Bill-Dann Foods. & • It was the company’s biggest-ever foreign acquisition.
About Wimm-Bill-Dann: was founded in 1992 is the largest manufacturer of dairy products and a leading producer of juices and beverages in Russia and the CIS profit in June 2010 was $2. 4 billion produced : 1) dairy products (Domik v Dorevne, Vesely Molochnik, Chudo, Imunele, Bio Max), 2) juices (J 7, Lubimy Sad, and 100% Gold), Essentuki mineral water, Agusha baby food.
About Pepsi. Co: vwas founded in 1965 voffers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales vbring joy to consumers in more than 200 countries vprofit: $ 7 billion
Sergei Plastinin, chairman of the Wimm-Bill-Dann board of directors said: The agreement reached with Pepsi. Co is a historic one for both our company and our country. Today we announced the planned coming together of our company with one of the most successful and best-known global companies.
Indra Nooyi, Pepsi. Co chairman and chief executive officer said: Adding Wimm-Bill-Dann to Pepsi. Co's portfolio is financially attractive and gives us a strong, high-growth platform in the dairy category It also gives us clear leadership in the food -and-beverage industry in Russia, a fastgrowing, strategically important market offering abundant opportunity
Key Attributes of the acquisition • Pepsi. Co's brands ranked first among food and beverage companies operating in Russia • Pepsi. Co approximately employed 31, 000 people in Russia, Ukraine and Central Asia and had 49 manufacturing facilities • Pepsi. Co have the Russian food and beverage industry's largest and most capable agricultural team, working in partnership with farmers and leading Russian agricultural research institutes to advance farming practices across dairy, fruit, potatoes and grains.
Conclusion • The transaction established Pepsi. Co as the largest food-and-beverage business in Russia, • It make a leader in the country's fast-growing dairy category and built its presence in key markets in Eastern Europe and Central Asia. • It also raised Pepsi. Co’s annual global revenues from nutritious and functional foods from approximately $10 billion today to nearly $13 billion.
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