The 5 W’s of Web Page Evaluation Facilitator: Date: NSCC Library Services 1
World Wide Web Environment • Print resources undergo a rigorous editorial process experts writing on a topic. • Web information is mostly unfiltered. • Anyone can create a web page-no quality control. • Excellent resources reside alongside the dubious. • WWW is a volatile environment – pages are here today…revised or gone tomorrow. NSCC Library Services 2
Search Engines and Quality • Relevancy ranking – how well does a web page meet the intent of the search terms? Criteria for ranking may include: • Popularity (link and click method) • Frequency of search terms located in page • Number of search terms that are matched • Sponsored web pages (companies or organizations who pay to get their pages rated higher in the search results of a search engine). • Search engine optimization (SEO) -web site development process that occurs at the design level. • All affect what is retrieved in a search and where it falls in the results. – results are not necessarily the best information on a topic. NSCC Library Services 3
Criteria for Evaluating Web Pages • Who? • What? • When? • Where? • Why? • How? NSCC Library Services 4
Who? • Who is the author(s) of the page? • What are their credentials or qualifications? • Are they affiliated with a reputable organization or institution (sponsor)? • Is contact information provided? • Is copyright clearly stated? NSCC Library Services 5
What? • What topics are covered? • Is information biased? If biased, is author reputable to speak on topic? • Does it provide/link to differing points of view? • How in-depth is information? • Are the links relevant and do they complement the page? • Who is the intended audience? • Does it take other software to read page? NSCC Library Services 6
When? • Is the information dated? If so, is the information “time sensitive? • What type of dates are provided (i. e. date created, last updated)? • When was site last updated? • Are the links current and updated regularly or are they “dead”? NSCC Library Services 7
Where? • Are sources for factual information clearly listed so they can be verified? • Are these sources reputable (i. e. US Bureau of Statistics) • Is information free of spelling, grammatical or typographical errors? NSCC Library Services 8
Why? • What is the purpose of the web site? • What is the intent of the information (i. e. sell, pursuade, inform) • What type of web site is it? The domain of the URL can provide clues (i. e. edu-educational; gov=government; . com=commercial) • How detailed is the information? Who is the audience (i. e. novice, expert, traveller, etc. ) • Is there advertising on the page – does it matter? NSCC Library Services 9
How? • • • Does the page take long to load? Is there an effective balance of graphics and text? Do the graphics serve a purpose? Is there a link back to the homepage from subsequent pages and a link to the sponsoring institution? Is the navigation (primary and secondary) effective? Is there a consistent format to all pages on site? Are all links inward pointing, outward pointing or a balance of both? Is there a site map? Does it take other software to read pages? Is it free or is there a fee? NSCC Library Services 10
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