The 30 Second Pitch Hook 1 What is my

The 30 Second Pitch/Hook 1. What is my service, product, company, or cause? 2. What problem do I solve (or what demand do I meet)? 3. How am I different? 4. Why should you care? slide emove this R enting. efore pres b r only! Placeholde How many of you are familiar with the terms going green and recycling? How many of you remember the feeling you had when you received a greeting card or note in the mail? 1 How would you like to be able to combine

Nature's Best (When you care to send the Eco best!) Jane and Maria NFTE U Mature 2

Mission Statement Describe the Opportunity 11 th Edition Individualized, handmade, environmentally friendly note cards made with love and recycled paper, filled with Mission Statement 11 th Edition 3

Business Profile Type of Business 11 th Edition Chapter 3 Service, Retail, Manufacturing, or Wholesale List unique features of your product/service Describe how you believe your product/service will satisfy consumer needs Legal Structure 11 th Insert an image of your product (or service) here! Edition-Chapter 3 Sole Proprietorship, Partnership, C Corporation, Sub. Chapter-S, Limited Liability Company, or Not-for-Profit Corporation Why did you select this legal structure? 4

Qualifications 11 th Edition-Chapters 1, 6 Qualifications List 3 reasons why you are qualified to run this business 5

Market Analysis (example) Industry Name Special food services Industry Size $31, 130, 659 Total Population San Francisco, Mission District – 94110 is slide Remove th senting. before pre r only! Placeholde 77, 239 Target Market Adults, both male and female, ages 18 -34 with an average HHI of $35, 409 % of population in target age & gender x Total Population (A) (. 32 x 77, 239) = 24, 716 Potential Market Size Of the 30 target consumers I surveyed in the Mission District: 80% said they don’t have enough time to cook meals for themselves 90% eat out 3+ times per week Overall, 80% said they would try personal chef services if it was available in their neighborhood % of people surveyed who are interested in your product/service x Target Market (B) (. 80 x 24, 716)= 19, 773 6

Market Analysis 11 th Edition-Chapter 7 Industry Name What industry are you in? (http: //www. bizstats. com) Industry Size How much is being spent in your industry? (http: //www. bizstats. com/industry-markets. asp) Total Population Where are you planning to market your product/service? What particular city, zip code, or neighborhood? (Look at http: //www. zipskinny. com, http: //www. claritas. com, http: //www. census. gov (click on American Fact. Finder) Target Market Potential Market Size What gender are you targeting (if applicable)? What age group are you targeting? What is the average household income (HHI) of the group you’re targeting? Survey people that are in your target market. What are the results of your market research survey? Insert total population here (A) % of population in target age & gender x Total Population (A) = (B) % of people surveyed who are interested in your product/service x Target Market (B) = 7

Consumer Profile 11 th Edition-Chapter 7 By Location By Population [The general personality, lifestyle, sports, hobbies, and other freetime activities, music preferences, and so on. ] By Behavior [The age, gender, occupation, and education of your customers. ] Photo of a Consumer By Personality [The size of the area, density, and location of your customers. Where do your customers live, work, go to school, or shop? ] [Purchasing patterns and buying behavior such as rate of use, repetition of purchases, benefits sought, brand preferences, and loyalty characteristics of your customers. ] By Income [Economic factors such as household income, family composition and size, and purchasing behavior (impulsive cash or cautious credit card purchases). ] 8

Competitive Advantage 11 th Edition-Chapter 7 Factors Competitor A Competitor B Your Business Quality of Product//Service Price Location Brand/Reputation Unique Knowledge 9

Marketing Plan 11 th Edition-Chapter 8 People Who will buy your product/ service? Who will help you sell? Price Promotion What is your product/ service price? Marketing Mix [Should be an explanation of why you chose your price] Place [Should be an explanation of why you chose this place] [Should be an explanation of who your business serves] Where will you sell your product/service? How will you promote your product/ service? [Explain your strategy for creating awareness of your product/service} Product What is your product/ service? [Explain the benefits and features of product] 10

Marketing Plan 11 th Edition-Chapter 8 Awareness Purchase Retention Current & Short Term (1 month -6 months) What tactics will you use to get consumers to know you exist? What tactics will you use to motivate people to buy your product/service? How will you build a long term relationship and get them to return? Long Term ( 6 months-1 year) [Fill in your answer here] Monthly cost, by phase: $0. 00 Awareness [Fill in your answer here] $0. 00 Purchase [Fill in your answer here] $0. 00 Retention 11

Cost of Materials/Direct Labor (For Service and Manufacturing Businesses) 11 th Edition-Chapter 10 Definition of One Unit Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) (A) Time (in hours) to make 1 Direct Labor Cost Per unit (B) Unit (A)*(B) $ $ Total Direct Labor Per Unit $ Material Description Cost/Total Quantity Cost Per Unit ($) Total Material Cost Per Unit $ Total Other Variable Costs Per Unit (shipping, commission, $ packaging) Cost of Sales Per Unit (labor +material+vc) $ 12

Economics of 1 Unit (For Service and Manufacturing Businesses) 11 th Edition-Chapter 10 Definition of One Unit Selling Price per Unit $ (A) Direct Labor per Unit (if applicable) $ (B) Materials per Unit (if applicable) $ (C) Total COGS per Unit (B+C) $ (D) $ (E) Total Cost of Sales (D+E) $ (F) Contribution Margin (A-F) $ Total Other Variable Expenses per Unit (outgoing shipping, packaging, commissions) 13

Average Monthly Fixed Expenses 11 th Edition-Chapter 10 Type of Fixed Cost Entrepreneurial Stipend Monthly Cost $ [ Hours X (Minimum Wage + $1)] Insurance $ Salaries of Employees $ Advertising $ Interest $ Depreciation $ Utilities $ Rent $ Other Fixed Costs $ Total Monthly Fixed Costs $ 14

Time Management Plan 11 th Edition: P. 102 Business Schedule for a Typical Week (168 hours) Free Time School Hours 15

Monthly Sales Projections 11 th Edition-Chapter 9 Right-click on chart and choose “Edit Data” to add your information. Break-Even Units Total Units Full Capacity 16

Projected Yearly Income Statement 11 th Edition-Chapter 11 Selling Price Per Unit $ (A) # of Units Sold Total Sales (A*B) (B) $ (C) Total COGS (COGS per unit * B) $ (D) Other Variable Expenses (Other variable expenses per unit * B) $ (E) Total Variable Expenses (D+E) $ (F) Gross Profit (C-F) $ (G) Yearly Fixed Operating Expenses $ Other Operating Expenses/Unforeseen $ Total Fixed Operating Expenses $ (H) Profit before Taxes (G-H) $ (I) Less Estimated Taxes @25% (I *. 25) $ (J) Net Profit (I-J) $ 17

Start-Up Investment 11 th Edition, Chapter 13 Item Where Will I Buy This? Cost $ $ $ A Total Start-Up Expenditures Cash Reserves Emergency Fund B $ Reserve for Fixed Expenses C $ Total Start-Up Investment (A + B + C) 18

Return 11 th Edition-Chapter 12 …on Investment Annual Net Profit = Start-Up Inv. 0. 00% $0. 00 …on Sales Annual Net Profit Total Sales = $0. 00 (dollar equivalent) 0% $0. 00 (dollar equivalent) 19

Financing Strategy for Total Start-up Investment 11 th Edition-Chapter 13 Source Amount Personal Savings [ How will you save? ] $ Grant [From Whom? ] Gift $ Investor [Who is it? ] Equity $ Relatives/Friends Debt $ Totals: $ 20

Business Responsibility Plan Philanthropic Strategy Plan 11 th Edition-Chapter 5 Describe how your business will give back to the community or support a cause in which you believe. Explain how you will incorporate business responsibility into your marketing plan. 21

Business & Educational Goals 11 th Edition p. 132 Personal Short Term What are the next steps you need to take to make your business fully operational? How will you improve or maintain the quality your product/service ? Long Term Business • How will you expand your business? (Hire employees, attract new customers, purchase a storefront, etc. ) How big can your business get? What sort of education or training can you get to help you with your business? Is there a person that you can seek out as a mentor? How long do you plan to run the business? Do you have an exit strategy? How will your experience with this business prepare you for your career? 22

[Enter your slogan ] Thank you for your consideration of [Enter company name] 23