
7dab4af2158e2785e1752bde1c750a54.ppt
- Количество слайдов: 44
Thailand Publishing Industry Presented by Kim Chongsatitwatana Nanmeebooks Co. , Ltd.
Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you
Economic and Demographic Data 2008 2009 2010 63. 39 mil. 63. 53 mil. 63. 88 mil. 2. 5% -2. 3% 7. 8% GDP per head* Bt. 131, 717 (USD 4, 249) Bt. 129, 875 (USD 4, 190) Bt. 143, 655 (USD 4, 634) Inflation* 5. 5% -0. 9% 3. 3% Population* GDP* (at constant price) (Consumer price) Exchange Rate at 31 Thai baht : 1 US$ Source : *Bank of Thailand : http: //www 2. bot. or. th/statistics/BOTWEBSTAT. aspx? report. ID=409&language=TH
Thailand’s Publishing Landscape Book 378+ publishers (in 2010) l Over 28, 354 new titles l US$ 700 million Source : SE-Ed Book Center, PUBAT 2010
Book publishing revenue VS GDP 2008 2009 2010 # New titles 13, 348 13, 624 (+2%) 15, 086 (+9%) GDP (USD Million) 292, 740 291, 662 313, 537 Book publishing revenue (USD Million) 600 619 (+3%) 678 (+9%) Book publishing revenue VS GDP 0. 20 0. 21 0. 22 Source : : Publishing Industry 2011, PUBAT Exchange Rate at 31 Thai baht : 1 US$
Market Share by size of publishers 5. 00% 4. 43% 4. 50% # of publishers Leader (>USD 10. 5 million) 4. 68% 3. 96% 4. 00% Big (>USD 3. 83 million) 3. 50% 3. 00% 2. 50% 2. 00% 1. 50% 1. 00% 0. 50% 1. 53% 1. 52% 0. 49% 1. 33% 0. 51% 0. 06% 0. 44% 0. 05% 0. 00% 2008 Medium (>USD 1. 16 million) 2009 Small (<USD 1. 16 million) 2010 Year 8% of publishers are big-sized and 80% of publishers are leaders, but produce up to 4% of small-sized, but only have market share less than 1% market share Source : : Publishing Industry 2011, PUBAT
Thai people spend USD 8. 92/year on books 200 2007 5 6 (est) Annual Spending on books/person (USD( 7. 49 8. 12 8. 92 Annual income/person 3, 4 4, 51 (USD( 28 6 4, 018 Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011
1 bookstore serves 32, 953 people! 2007 2005 2006 (est) Population 62, 418, 62, 828, 63, 038, (people( 054 706 247 #Of Bookstores 848 955 1, 913 # People/boo In 2011 – # of Bookstores (including CP Booksmile 2500 Branches) in total is est. 3500 Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011
1 library serves up to 125, 000 people! Quantity Libraries in Universities 130 National Libraries 25 Public Libraries 350 Total 505 Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011
Government Policies on Book Market • Growing of e-book publishing and e-learning in Thailand (Possibility of free tablet distribution from gov. ) • Support from Government to make Bangkok as the world reading capital • Decade of reading as a national agenda (2009 -2018) • Educating about ASEAN countries and focusing on English language – we want more books about ASEAN/ from ASEAN countries to understand about culture and society of those countries and language learning books • Government policy stimulating buying -Thai Strong Policy Action (ไทยเขมแขง ) – gov. budgets spent on books and educational materials to schools & libraries - Reduction of tax for people and organizations who buy books for donation Source : Publishing Industry 2011, PUBAT
Bestselling Books in Thai Book Market • • • Dharma (Bhuddism) Travel Book Romantic novels by Thai authors Youth Literature Educational Comics Language learning (English) How to buy and sell stocks Health Books Business/ How-to Technology/ hobby (i. Pad, Ukulele, etc. ) Reference from Se-Ed Book: http: //www. se-ed. com/eshop/Best. Seller/100 Best. Seller. aspx And Se-Ed Release 2010: http: //www. se-ed. com/release 10/downloads/SE-ED%20 Release%202010. pdf
Common misconception • Many Thai publishers buy rights from Korea • Korean publishers misunderstands that Thai publishers can afford high advance • BUT the market is still vast • We still need a lot MORE books from you • Let’s do LONG TERM business
Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you
62 years ago (1949), Thongkasem founded a Chinese bookstore in China Town 19 years ago (1992), Suwadee founded her own publishing house
2, 893 titles in Nanmeebooks
3 imprints in our house For 0 -8 Years Old For 9 -18 Years Old For 18 Years Old++
Science magazine for children (10– 15 years old)
Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you
More publishers are buying foreign rights Nanmeebooks as a case study Nanmeebooks: local titles vs foreign titles Western titles VS Eastern titles 11% Western Local 42% Foreign 58% 89% Eastern
Eastern titles 0. 2% Korea 14% Japan China 12% Others 74% Western titles 1% UK Europe USA Australia 19% 24% 56%
Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you
Thai people love Korean books! • It all started with “Autumn in my Heart” (Nanmeebooks, 2002)
Educational Comics
Reference
Novels
Non-fiction for Adults
Other Thai publishers who license from Korea
Amarin’s Quiz Series
Jamsai’s love stories
Siam Inter Multimedia
SE-ED
Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you
Interview with SE-ED Book Center • SE-ED has 390 bookstores in Thailand • Average price for books is 168. 15 baht (USD 5. 60) • Bestselling category in SE-ED: – – – Dharma Health English Grammar Pocket Books of Current Interests Buying and Selling Stocks • Bestselling Korean books in Thailand: educational comics, loves novels
Translation Problems • Few good quality Korean-Thai translators • If your books have English or Chinese editions, they will help us very much!
We need your help! • Promotional activities are crucial • Please help us with marketing idea (promotion idea, press release, book reviews, premium, POPs idea, local advertisement samples), more Thai people will read your books!
We invite authors to promote books
Authors from other countries
We organise actitives in schools to educate students, parents, teachers about our books
We organise science camps to promote our books!
We train teachers to use our books
Nanmeebooks Reading Club has over 2 million student members
Apart from regular bookstores, we have other sales channels
The Publishers and Booksellers Assocation of Thailand (PUBAT) • • Established in 1960 Number of Committees: 15 Membership: 567 (as of Dec 31, 2010) Full Time Staff: 5 (as of August 2011) Acquired Office Building: 2002 Int’l Memberships IPA, APPA, ABPA Website: www. pubat. or. th E-mail address: info@pubat. or. th
Thank you for your attention. We welcome your questions! Sawasdee Ka!
7dab4af2158e2785e1752bde1c750a54.ppt