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Thailand Publishing Industry Presented by Kim Chongsatitwatana Nanmeebooks Co. , Ltd. Thailand Publishing Industry Presented by Kim Chongsatitwatana Nanmeebooks Co. , Ltd.

Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you

Economic and Demographic Data 2008 2009 2010 63. 39 mil. 63. 53 mil. 63. Economic and Demographic Data 2008 2009 2010 63. 39 mil. 63. 53 mil. 63. 88 mil. 2. 5% -2. 3% 7. 8% GDP per head* Bt. 131, 717 (USD 4, 249) Bt. 129, 875 (USD 4, 190) Bt. 143, 655 (USD 4, 634) Inflation* 5. 5% -0. 9% 3. 3% Population* GDP* (at constant price) (Consumer price) Exchange Rate at 31 Thai baht : 1 US$ Source : *Bank of Thailand : http: //www 2. bot. or. th/statistics/BOTWEBSTAT. aspx? report. ID=409&language=TH

Thailand’s Publishing Landscape Book 378+ publishers (in 2010) l Over 28, 354 new titles Thailand’s Publishing Landscape Book 378+ publishers (in 2010) l Over 28, 354 new titles l US$ 700 million Source : SE-Ed Book Center, PUBAT 2010

Book publishing revenue VS GDP 2008 2009 2010 # New titles 13, 348 13, Book publishing revenue VS GDP 2008 2009 2010 # New titles 13, 348 13, 624 (+2%) 15, 086 (+9%) GDP (USD Million) 292, 740 291, 662 313, 537 Book publishing revenue (USD Million) 600 619 (+3%) 678 (+9%) Book publishing revenue VS GDP 0. 20 0. 21 0. 22 Source : : Publishing Industry 2011, PUBAT Exchange Rate at 31 Thai baht : 1 US$

Market Share by size of publishers 5. 00% 4. 43% 4. 50% # of Market Share by size of publishers 5. 00% 4. 43% 4. 50% # of publishers Leader (>USD 10. 5 million) 4. 68% 3. 96% 4. 00% Big (>USD 3. 83 million) 3. 50% 3. 00% 2. 50% 2. 00% 1. 50% 1. 00% 0. 50% 1. 53% 1. 52% 0. 49% 1. 33% 0. 51% 0. 06% 0. 44% 0. 05% 0. 00% 2008 Medium (>USD 1. 16 million) 2009 Small (

Thai people spend USD 8. 92/year on books 200 2007 5 6 (est) Annual Thai people spend USD 8. 92/year on books 200 2007 5 6 (est) Annual Spending on books/person (USD( 7. 49 8. 12 8. 92 Annual income/person 3, 4 4, 51 (USD( 28 6 4, 018 Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011

1 bookstore serves 32, 953 people! 2007 2005 2006 (est) Population 62, 418, 62, 1 bookstore serves 32, 953 people! 2007 2005 2006 (est) Population 62, 418, 62, 828, 63, 038, (people( 054 706 247 #Of Bookstores 848 955 1, 913 # People/boo In 2011 – # of Bookstores (including CP Booksmile 2500 Branches) in total is est. 3500 Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011

1 library serves up to 125, 000 people! Quantity Libraries in Universities 130 National 1 library serves up to 125, 000 people! Quantity Libraries in Universities 130 National Libraries 25 Public Libraries 350 Total 505 Source : SE-Ed Book Center, PUBAT 2007 *** updated information available at end of 2011

Government Policies on Book Market • Growing of e-book publishing and e-learning in Thailand Government Policies on Book Market • Growing of e-book publishing and e-learning in Thailand (Possibility of free tablet distribution from gov. ) • Support from Government to make Bangkok as the world reading capital • Decade of reading as a national agenda (2009 -2018) • Educating about ASEAN countries and focusing on English language – we want more books about ASEAN/ from ASEAN countries to understand about culture and society of those countries and language learning books • Government policy stimulating buying -Thai Strong Policy Action (ไทยเขมแขง ) – gov. budgets spent on books and educational materials to schools & libraries - Reduction of tax for people and organizations who buy books for donation Source : Publishing Industry 2011, PUBAT

Bestselling Books in Thai Book Market • • • Dharma (Bhuddism) Travel Book Romantic Bestselling Books in Thai Book Market • • • Dharma (Bhuddism) Travel Book Romantic novels by Thai authors Youth Literature Educational Comics Language learning (English) How to buy and sell stocks Health Books Business/ How-to Technology/ hobby (i. Pad, Ukulele, etc. ) Reference from Se-Ed Book: http: //www. se-ed. com/eshop/Best. Seller/100 Best. Seller. aspx And Se-Ed Release 2010: http: //www. se-ed. com/release 10/downloads/SE-ED%20 Release%202010. pdf

Common misconception • Many Thai publishers buy rights from Korea • Korean publishers misunderstands Common misconception • Many Thai publishers buy rights from Korea • Korean publishers misunderstands that Thai publishers can afford high advance • BUT the market is still vast • We still need a lot MORE books from you • Let’s do LONG TERM business

Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you

62 years ago (1949), Thongkasem founded a Chinese bookstore in China Town 19 years 62 years ago (1949), Thongkasem founded a Chinese bookstore in China Town 19 years ago (1992), Suwadee founded her own publishing house

2, 893 titles in Nanmeebooks 2, 893 titles in Nanmeebooks

3 imprints in our house For 0 -8 Years Old For 9 -18 Years 3 imprints in our house For 0 -8 Years Old For 9 -18 Years Old For 18 Years Old++

Science magazine for children (10– 15 years old) Science magazine for children (10– 15 years old)

Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you

More publishers are buying foreign rights Nanmeebooks as a case study Nanmeebooks: local titles More publishers are buying foreign rights Nanmeebooks as a case study Nanmeebooks: local titles vs foreign titles Western titles VS Eastern titles 11% Western Local 42% Foreign 58% 89% Eastern

Eastern titles 0. 2% Korea 14% Japan China 12% Others 74% Western titles 1% Eastern titles 0. 2% Korea 14% Japan China 12% Others 74% Western titles 1% UK Europe USA Australia 19% 24% 56%

Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you

Thai people love Korean books! • It all started with “Autumn in my Heart” Thai people love Korean books! • It all started with “Autumn in my Heart” (Nanmeebooks, 2002)

Educational Comics Educational Comics

Reference Reference

Novels Novels

Non-fiction for Adults Non-fiction for Adults

Other Thai publishers who license from Korea Other Thai publishers who license from Korea

Amarin’s Quiz Series Amarin’s Quiz Series

Jamsai’s love stories Jamsai’s love stories

Siam Inter Multimedia Siam Inter Multimedia

SE-ED SE-ED

Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Agenda • • • Understand our industry Nanmeebooks at a glance Translated book market Korean books in Thailand Ideas for you

Interview with SE-ED Book Center • SE-ED has 390 bookstores in Thailand • Average Interview with SE-ED Book Center • SE-ED has 390 bookstores in Thailand • Average price for books is 168. 15 baht (USD 5. 60) • Bestselling category in SE-ED: – – – Dharma Health English Grammar Pocket Books of Current Interests Buying and Selling Stocks • Bestselling Korean books in Thailand: educational comics, loves novels

Translation Problems • Few good quality Korean-Thai translators • If your books have English Translation Problems • Few good quality Korean-Thai translators • If your books have English or Chinese editions, they will help us very much!

We need your help! • Promotional activities are crucial • Please help us with We need your help! • Promotional activities are crucial • Please help us with marketing idea (promotion idea, press release, book reviews, premium, POPs idea, local advertisement samples), more Thai people will read your books!

We invite authors to promote books We invite authors to promote books

Authors from other countries Authors from other countries

We organise actitives in schools to educate students, parents, teachers about our books We organise actitives in schools to educate students, parents, teachers about our books

We organise science camps to promote our books! We organise science camps to promote our books!

We train teachers to use our books We train teachers to use our books

Nanmeebooks Reading Club has over 2 million student members Nanmeebooks Reading Club has over 2 million student members

Apart from regular bookstores, we have other sales channels Apart from regular bookstores, we have other sales channels

The Publishers and Booksellers Assocation of Thailand (PUBAT) • • Established in 1960 Number The Publishers and Booksellers Assocation of Thailand (PUBAT) • • Established in 1960 Number of Committees: 15 Membership: 567 (as of Dec 31, 2010) Full Time Staff: 5 (as of August 2011) Acquired Office Building: 2002 Int’l Memberships IPA, APPA, ABPA Website: www. pubat. or. th E-mail address: info@pubat. or. th

Thank you for your attention. We welcome your questions! Sawasdee Ka! Thank you for your attention. We welcome your questions! Sawasdee Ka!