Скачать презентацию Television Communications 233 Economics z Advertising y Скачать презентацию Television Communications 233 Economics z Advertising y

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Television Communications 233 Television Communications 233

Economics z. Advertising y. Local, national spot, national network z. Taxes (reception fees) z. Economics z. Advertising y. Local, national spot, national network z. Taxes (reception fees) z. Government support z. Subscription z. Decoder costs

Categorical z. VHF vs. UHF z. Public vs. private z. Network affiliate vs. independent Categorical z. VHF vs. UHF z. Public vs. private z. Network affiliate vs. independent z. Cable vs. terrestrial z. Direct vs. cable

Broadcast transmission z. Microwave z. Satellites z. Wire transmission (cable) z. Fiber optics z. Broadcast transmission z. Microwave z. Satellites z. Wire transmission (cable) z. Fiber optics z. Direct Broadcast Satellites z. Multichannel Distribution Service z. Low-power TV

Local vs. national z. American broadcasting began as local radio stations z. Later pulled Local vs. national z. American broadcasting began as local radio stations z. Later pulled together to form networks z. Evolved into television networks

Network affiliation z. Local stations are generally affiliated with networks z. Independents z. Owned Network affiliation z. Local stations are generally affiliated with networks z. Independents z. Owned and Operated (O&O’s)

Network affiliation z. Produces content for local stations, who then get: z network advertising Network affiliation z. Produces content for local stations, who then get: z network advertising revenue z national spot advertising revenue z local advertising revenue

Ownership of networks z. NBC -- General Electric z. CBS -- Westinghouse z. ABC Ownership of networks z. NBC -- General Electric z. CBS -- Westinghouse z. ABC -- Disney z. Fox -- Rupert Murdoch of News Corp. z. WB -- Time Warner z. UPN -- Viacom (Paramount) and Chris Craft/United

Ownership patterns z. Group ownership z. Independently owned stations z. Multiple system operators (cable) Ownership patterns z. Group ownership z. Independently owned stations z. Multiple system operators (cable) z. Public TV stations

Program development z. Production companies z. Syndication y. Off-network programs y. First-run syndication y. Program development z. Production companies z. Syndication y. Off-network programs y. First-run syndication y. Barter syndication

Ratings z. Households Using TV (HUT) z. Rating (% of all households) z. Share Ratings z. Households Using TV (HUT) z. Rating (% of all households) z. Share (% of HUT)

Impact of TV on other media z. Newspapers y. Loss of evening papers y. Impact of TV on other media z. Newspapers y. Loss of evening papers y. Loss of national advertising y. Move toward visual design y. Move toward interpretive reporting

Impact of TV on other media z. Movies y. Demassification y. Impact of TV Impact of TV on other media z. Movies y. Demassification y. Impact of TV and VCR on titles

Impact of TV on other media z. Recordings y. Focus on music in terms Impact of TV on other media z. Recordings y. Focus on music in terms how it will show on MTV and similar channels z. Radio y. Demassification

Impact of TV on other media z. Magazines y. Loss of national, undifferentiated advertising Impact of TV on other media z. Magazines y. Loss of national, undifferentiated advertising y. Forced specialization

Impact of TV on other media z. Books y. Change in use of discretionary Impact of TV on other media z. Books y. Change in use of discretionary time from reading to watching y. Book manuscript as a screenplay and ultimately TV fare y. Selection of authors in terms of their TV personalities

Legal environment of broadcasting z. Federal Communications Commission z. Ownership of the airwaves z. Legal environment of broadcasting z. Federal Communications Commission z. Ownership of the airwaves z. Content changes over time

On the TV horizon z. Digital television (high definition) z. Growth in direct broadcast On the TV horizon z. Digital television (high definition) z. Growth in direct broadcast satellites z. Expanded pay-per-view z. Fragmenting audiences z. Internet delivery

Web site for digital TV zhttp: //www. pbs. org/opb/crashcourse/ zhttp: //www. digitaltelevision. com/ zhttp: Web site for digital TV zhttp: //www. pbs. org/opb/crashcourse/ zhttp: //www. digitaltelevision. com/ zhttp: //www. howstuffworks. com/dtv. htm