Telecom Italia IPTV Service Platform Architectures Telecom Italia

Telecom Italia IPTV Service, Platform, Architectures Telecom Italia 11/26/2007 Telecom Italia

Summary slide 4 TI NG service platforms - Telecom Italia Services Roadmap 4 Telecom Italia’s Triple Play service, including Alice Home TV 4 Functionalities and capabilities 4 Telecom Italia’s NGN Service Platform - IPTV Architecture and Platform 4 Self provisioning 4 Sample of BTV/PPV Vo. D usage 11/26/2007 Telecom Italia 1

TI NG service platforms - Telecom Italia Services Roadmap Telecom Italia group sustained his growth through a phased introduction of innovative Advanced services over broadband services and related innovative technologies quadruple play platform, Connectivity Innovative services on other devices (TV, Handsets) Double player Services Evolution broadband access Bundle broadband web content/services Content portal www. rossoalice. it Videophone over POTS Triple player IP TV multi-device and multiaccess broadband environment to provide wired and wireless simultaneous access to voice, internet, content and VAS Quadruple player Fixed – Mobile Video Call Vo. IP for Business and Consumer AAA platform and content portal (Content Management and Digital Right Management platforms) 11/26/2007 Videophone over ADSL Next Generation Network Advanced Service Instant Messaging F 2 M DVB-H Provide High Speed access Push to talk over Cell (Po. C), Voice Call Continuity (VCC), Instant Messaging, Give strong Data control ……. Home Monitoring Mail Push Mobile PBX Dual Mode Messaging convergent platform Service Delivery Platform Fully IMS compliant fixed and mobile network Telecom Italia 2

Broadband offer Quantity (IP-DSLAM) 1. 018 Municipalities 3 -play offer Alcatel, Siemens 421 Potential Customer base 8 M household / 20 M (nation wide) about 40 % IP customer / ADSL customer ADSL ATM > 7 M lines 48% > 5 M Telecom Italia (inc. wholesale) ADSL IP Customer base > 300 K 80 K 100 K end ‘ 07 2 -play 11/26/2007 3 -play > 900 K 1, 5 M end ‘ 07 Telecom Italia 3

The TV market in Italy Analog TV 4 Rai and Mediaset have 95% of market share and revenues with analog FTA (Free To Air); 600 FTA local TV stations! Digital TV 4 DVB-T (Digital Video Broadcast Terrestrial) is the European standard for digital terrestrial television; adopted 2004 4 Better quality, more channels, interactivity 4 Pay per view content 4 3 milion PPV user (mediaset premium) IPTV (ADSL) 4 Fastweb >300. 000 users Satellite 4 News Corp. Sky > 4. 000 users 4 Telecom Italia IPTV > 80. 000 users 4 Many FTA and PPV channels Mobile TV 4 3 DVB-H services launched 4 TIM, Vodafone, 3 Italia (H 3 G) 11/26/2007 Telecom Italia 4

Telecom Italia’s Triple Play service, including Alice Home TV 4 Commercial Service Started Dec-2005 4 Digital Television Service via ADSL and ADSL 2+ 4 Movies, Sport, TV, News & Music channels 4 PPV Movies + Sky’s Cinema channels on demand 4 Interactive channels 4 DTT Integration (may 07) 4 Internet 420 Mbps, t-browsing, email & Vo. IP 4 Telephony 45 additional personal numbers 11/26/2007 Telecom Italia 5

Functionalities and capabilities Services 11/26/2007 4 BTV (dtt and about 80 IP channels) 4 SKY rebroadcasting with grid EPG 4 Vo. D (about 300 titles and 6. 000 assets) 4 Short EPG for Vo. D e BTV 4 Vo. D redirection functionalities of STB based on content type, STB region and Vo. D cluster status 4 PPV (basket and soccer) 4 Content arranged by categories (film, music, news, sport, …) 4 Multiple payment methods (TI bill, credit card, . . ) 4 Search functionalities (title, actor, …. ) 4 Dynamic section of the UI for highlights 4 Linear channel produced in Telecom Italia (from EPG and asset received from external content provider) 4 Overlay data (statistics during soccer events) 4 DAM interface for external content provider 4 DMP system to manage BTV scheduling 4 Fully automated process to publish news pills every hours 4 Automated UI update during STB stand-by 4 Multicast upgrade of STB firmware image 4 T-browsing 4 STB activities report based on SNMP Trap Telecom Italia 6

2007 developments ü New Vo. D portal ü New STB Pirelli ü SKY ü Search engine new layout ü DTT ü Disaster Recovery 2007 Gen Feb ü New listing to provide fast scrolling capabilities 11/26/2007 Mar Apr Mag Giu Lug ü Overlay data - statistic ü SKY Grid EPG during live events ü New search engine Ago Set Ott Nov Dic ü Home Page AHTV ü Zapping menù ü HDTV ü Grid EPG for all channel ü Multiroom Telecom Italia 7

EPG grid 11/26/2007 Telecom Italia 8

Content. P Partners . . and a r contents t n e r s 11/26/2007 r g il i o ( 4 Telecom Italia has established a M Leader in Italian internet portals solid media base domestically, 4 N. 1 page views (>37 mln/day) a developing significant 4 20 mln unique visitors R t capabilities which represent a 4 Wide range of content and services (news, o r sport, finance, etc. ) platform for the further s i s developments assured by the x o focus on fixed triple play ) First and only broadband A portal in Italy li 4 VOD film library, broadcast channels, live c Serie A football matches, A large music library, e ringtones and downloadable games li 4 ~ 3 mln registered users c 4 >5, 000 transactions/day e 4 New agreements with FOX, MGM, H Sony o Innovative IPTV service in Italy m 4 All the 2006 -2007 football 4 VOD film library, broadcast channels, live Serie A football matches e championship 4 Recent service launch, 1 mln clients by 2008 T 4 Live events: i. e. Robbie Williams… V Telecom Italia 9

Self provisioning 4 The main purpose of the self-provisioning process implementation is to simplify the provisioning process, improving the customer experience and saving money for the Telco: 4 The final customer has a “Plug ‘n’ Play” first access to the service 4 TI can cut down all the costs related to password distribution and substitution 4 TI can remarkably decrease the costs related to customer care/technician assistance during STB first installation and STB substitution 11/26/2007 Telecom Italia 10

High level description 4 The “self provisioning” process designed in TI for Alice Home TV service provides a new and automatic process, to provision new accounts into OMP (the IPTV platform). 4 When a new STB connects for the first time to OMP, OMP has to: 4 Verify if the STB is allowed to access the IPTV service 4 Ask to Service Control for the customer’s information 4 Update, into its database, the customer’s information 4 Simulate the customer’s activation of the account (tieing its account to the STB MAC address and to the smart card ID) 4 Also, the STB swap process is managed as plug & play 11/26/2007 Telecom Italia 11