Tele Atlas — ITS Hungary Norbert Hackner-Jaklin September

Agenda § § § Historical and financial background Requirements for today’s solutions The Tele Atlas Coverage Advantage The Tele Atlas Content Advantage Why partner with Tele Atlas? Copyright © 2007 Tele Atlas. All rights reserved. 2

Historical and financial background Copyright © 2007 Tele Atlas. All rights reserved.

Tele Atlas Background § Global digital map and dynamic content provider § 2006 revenue – € 264 million § 2, 400+ full time staff and contract cartographers § Shipped almost 10 million maps in 2006 Copyright © 2007 Tele Atlas. All rights reserved. 4

Tele Atlas Revenues in Euro Millions (Projected) Copyright © 2007 Tele Atlas. All rights

Requirements for today’s solutions Copyright © 2007 Tele Atlas. All rights reserved.

Today’s Solutions Require… § Fresher data, for greater accuracy § Complete coverage, in all global markets § Richer content, for a better user experience Copyright © 2007 Tele Atlas. All rights reserved. 7

Our Accuracy Advantage § The world changes constantly § We use proven technologies and techniques to track and anticipate change, rapidly process change Techniques and Technologies Copyright © 2007 Tele Atlas. All rights reserved. 8

Driven By Intelligence Drivers and Source Network Anticipate and Verify Change Gov. Partner State DOT approves new highway Cars Tele Atlas Partner Drivers and testers Submits new street information Consumer Mobile Mapping Vans Adds adjusted house number Faster, more accurate Web Crawler Tools Zoning board approves new subdivision Copyright © 2007 Tele Atlas. All rights reserved. Satellite Image Shows a discrepancy 9

A Superior Map Update Process Unique “Driven by Intelligence” Approach Vehicles Tele Atlas uses a fleet of survey vehicles to collect detailed road information, including our unique Mobile Mapping Vans Resources That data is supported with information from a global network of authoritative resources Map Insight The industry’s most innovative, efficient, and costeffective method to collect and verify detailed road information Copyright © 2007 Tele Atlas. All rights reserved. 10

Tele Atlas Global Coverage Our Coverage Advantage New Coverage Areas Copyright © 2007 Tele

Our Data Advantage Worldwide Country Coverage Worldwide Road Coverage 64+ Countries 21. 3 million KM/13. 2 million miles North and South America Road Coverage 12. 3 million KM/ 7. 7 million miles EMEA Road Coverage 8. 2 million KM/ 5. 1 million miles Asia Pacific Road Coverage 814 k KM/ 505 k miles Worldwide Addresses 845 million Worldwide Points of Interest (POIs) 20+ million Copyright © 2007 Tele Atlas. All rights reserved. 12

Tele Atlas Coverage Europe, Middle East and Africa Copyright © 2007 Tele Atlas. All

Tele Atlas Multi. Net Delivers Comprehensive Functionality Be guided from A to B Find what you are looking for Display Generate accurate and customizable routes in real time with clear, audible and/or visual instructions. Definitions Guide Help end users easily link to the world through the map. Optimally visualize reality. See clearly where you are now Copyright © 2007 Tele Atlas. All rights reserved. 14

Tele Atlas Coverage Advantage TA World Connect. TM Copyright © 2007 Tele Atlas. All

Tele Atlas Global Coverage Our Coverage Advantage Current coverage reflects availability of maps. Coverage and attribution detail varies from country to country. Copyright © 2007 Tele Atlas. All rights reserved. 16

Tele Atlas Connect™ Countries In Summary Africa Oceania 57 8 Central and Eastern Europe 14 Central and South America 47 Asia 40 Additional countries/territories 25 Summary 191 § Connect Country count includes countries where data is combined with Tele Atlas data (Turkey, Russia, Malaysia, Indonesia) § Connect countries contain at a minimum major road data; additional areas/territories are available with administrative boundary information only Copyright © 2007 Tele Atlas. All rights reserved. 17

Tele Atlas Content Advantage Copyright © 2007 Tele Atlas. All rights reserved.

Enhanced Guide Enhancements A Full Range Of Enhancements § Speed Traps* § Dynamic Data § Phonemes Enhanced Find § Premium Points of Interest § Address Points § Locality Index Enhanced Display § 2 D City Maps § 3 D Landmarks* § 3 D Terrain Model* * Currently available in European data Copyright © 2007 Tele Atlas. All rights reserved. 19

Current situation requires changes § Increasing demand for mobility but … § Worsening congestion § High fuel prices § Poor quality services § Safety issues § Environmental damages § Isolation of some regions § Increasing Eastern European Competition Copyright © 2007 Tele Atlas. All rights reserved. Efficiency Cut costs Increase productivity Tracking & Security Customer Service Arrival times Higher quality Health & Safety European regulations Asset monitoring Effective maintenance Avoid incidents 20

Applications Efficiency Customer Tracking & Health & Service Security Safety √ Vehicle Tracking & Tracing √ √ User Management Vehicle / Trailer Management √ Route Management √ Resource Management √ √ Integrated Fleet Management Solutions √ √ √ Copyright © 2007 Tele Atlas. All rights reserved. √ √ 21

Tele Atlas Logistics Europe § Height, weight, length and axle weight § Major and Interconnecting Network (MRNW & ICNW) § Local Street Network and Addresses § Truck specific preferred/ restricted traffic flow on segments in MRNW and ICNW Copyright © 2007 Tele Atlas. All rights reserved. 22

Why partner with Tele Atlas EXTERNAL USE PERMITTED. Copyright © 2007 Tele Atlas. All

Why partner with Tele Atlas Meeting Partners’ Needs and Consumers’ Demands The Enabling Principle: § Fresher, richer, more accurate digital maps and local search content worldwide § Unwavering partner focus § Unmatched experience across multiple markets § Strong financial foundation Copyright © 2007 Tele Atlas. All rights reserved. 24

A Vision for Tomorrow Meeting Partners’ Needs and Consumers’ Demands We create opportunities for our partners to enhance and extend their product offerings EXTERNAL USE PERMITTED. Copyright © 2007 Tele Atlas. All rights reserved. CONFIDENTIAL. 25