Technology Transfer and Education DVC Reductions Setting a

Technology Transfer and Education DVC Reductions: Setting a Strategic Agenda “The Critical Issues” October 24, 2005 Prepared by CTE, NC State University

What is Tech Transfer? n Communicating Change n Nobody wants to change n Communicating Change = Managing Risk

North Carolina Example n Sept. 12, 2005, News & Observer: “Road Planners Aim to Assist Wildlife” n n US 15 -501 Bridge Expansion over New Hope Creek ($1. 2 mil deer crossing) US 64 Widening in Washington County ($2. 7 mil black bear crossings) I-26 Extension in Mars Hill ($600, 000 wildlife culverts) The plans are based on “a mix of theory, gut instinct, and field observations”

Identify Your Customer(s) n Data Collectors n n Mitigation Agents n n NHTSA, CDC, Insurance Institute of Highway Safety, Governors Highway Safety Programs, Highway Patrol / Local Law Enforcement, State DOTs / State DNRs State DOTs, State DNRs, Law Enforcement Beneficiaries n Driving public, environment

Identify Your Strategic Partners n n n n n Transportation Research Board AASHTO / ITE / NAEP Nature. Serve (www. natureserve. org) / ECOS (www. ecos. org) National Training Centers and University Transportation Centers AAA Foundation & Insurance Industry Natl. Association of Governor Highway Safety Programs Driver Education Programs Driver License Bureaus National Forests, State Parks, Local Parks Media (e. g. , PSAs, news articles, etc. )

Communication Toolbox n n n Forums: classroom training/workshops, field demonstrations, public meetings, seminars, symposia, conferences Internet: Web sites, listservs, discussion forums, searchable databases, streaming media, Web meetings/conferences Digital: CD-ROM, DVD, Podcasting Print: brochures, pamphlets, newsletters, journal articles, research reports, proceedings Media: television, radio, newspaper

Change Process n n n Increase awareness Build trust Educate Implement Effect positive change

Thank you Katie Mc. Dermott Technology Transfer Director Center for Transportation and the Environment, NC State University (919) 515 -8034, kpm@ncsu. edu cte. ncsu. edu