technology management & innovation matthew steinberg ivana murković steinberg tm&i 2010
INNOVATION NPD patent technology transfer start-up business plan R&D product incubator VC spin-out Angel
INNOVATION & CREATIVITY . . . to inspire you to think about what is creativity and innovation. . . http: //www. youtube. com/watch? v=z. DZFc. DGp. L 4 U This animate was adapted from a talk given at the RSA by Sir Ken Robinson, world-renowned education and creativity expert and recipient of the RSA's Benjamin Franklin award. For more information on Sir Ken's work visit: http: //www. sirkenrobinson. com http: //www. youtube. com/watch? v=S 2 Eqxdv. OKVc One of our most innovative, popular thinkers Steven Johnson takes on-in exhilarating styleone of our key questions: Where do good ideas come from?
tm&i course structure duration: one semester (15 weeks) composition: • lectures • seminars • homework tasks continuous assessment: • homework tasks • mini-project • final exam tm&i 2010
tm&i course content • why manage technology & innovation? • intellectual property (IP) • technology transfer • new product development (NPD) • project management • knowledge-based companies • business planning • financing technology startup companies tm&i 2010
you will need for coursework tasks: (use of) a computer with MS-Office or similar Power. Point Excel Word internet access MS-Project (optional) tm&i 2010
Recommended Books • The Management of Technological Innovation. Strategy and Practice. M. Dodgson, D. Gann, A. Salter. Oxford University Press, 2008. (HRK 175, 00) • Intellectual Property for Managers and Investors. S. J. Frank. Cambridge University Press, 2006. (HRK 290, 00) • Project Manager: Mastering the Art of Delivery in Project Management. Richard Newton. Financial Times / Prentice Hall, 2007. (HRK 240, 00) Other Useful Reference Books • • Microsoft Office Project 2007 Step by Step. Carl Chatfield and Timothy Johnson. Microsoft Press (2007). From HRK 100, 00 on amazon. co. uk Project Management: Orientation for Decision Makers. John Dingle. (1997). From HRK 40, 00 for a second hand copy on www. amazon. co. uk tm&i 2010
THE INNOVATOR’S COOKBOOK … We have to play each other’s instruments … (Steven Johnson) http: //www. youtube. com/watch? v=S 2 Eqxdv. OKVc
what is R&D? why is it important? who does it? what forms does it take? how does it relate to technology & innovation? tm&i 2010
research & development to investigate new ideas, elucidate the underlying principles, and reduce to practice think about your “završni rad” in this context! tm&i 2010
government why do governments invest in research? • new jobs, new industry • investing in the businesses/industries of the future • developing the skills for the future tm&i 2010
Technology Wave technology waves ITC Biotechnology Space mass Environmental technologies production Computers Telecomms Advanced materials Software Cars Robotics Airlines heavy engineering Internet Petrochemicals Electrical & heavy engineering steam power Steam engines Machine tools Synthetic dyes Electricity Process plants Plastics Motorways Weapons Aluminium Railways mechanisation Steamships Textiles Waterpower Canals years 1770 1840 cotton coal iron 1890 1940 transport steel tm&i 2010 1990 energy microelectronics (oil) key industries Reproduced from Dodgson et al, The Management of Technological Innovation. OUP, 2008. P 27.
example of government investment Technology Strategy Board (UK) 2008 - 2011 £ 1. 5 bn -Advanced materials -Bioscience -Electronics, photonics and electrical systems -Information and communication technologies -High value manufacturing -Nanotechnology http: //www. innovateuk. org/ tm&i 2010
national innovation systems an example of NIS http: //caprica. znanost. org/~mbanusic/Cro. NIS-Paper-HR. PDF
private sector business why do companies invest in R&D? • competitive advantage • sophisticated consumers • fill product pipeline • understand competitor’s products • corporate image • better prepared for the future. . tm&i 2010
Hitachi - example of a global corporation third largest global electronics company $3. 5 bn pa on R&D 11, 900 R&D staff • 9000 in new products development (NPD) • 2800 in central research facility • 110 in fundamental science tm&i 2010
universities & research institutes gov. research council funded self(!) funding blue skies (basic) research applied research technology transfer contract research industry institutes the academic’s motivation industry funded • reputation, publications, patents the university’s motivation • compete for funding (quality of research) • compete for students (quality of teaching) tm&i 2010
example of an industry institute The Hitachi Cambridge Laboratory (HCL) was established in 1989 as an ’Embedded Laboratory' in the Cavendish Laboratory, Cambridge University with the aim of creating new concepts of advanced electronic/optoelectronic devices. Main Research Subjects include: Semiconductor physics for future electronic and optical devices – • Memory devices • Single Electron Devices and Nanoelectronics • Quantum Information Processing • Nanospintronics http: //www. hitachi-eu. com/r&d/rdcentres/cambridge. htm tm&i 2010
research & development technology is • “replicable, has practical application. . and is manifested in new products, processes and systems”* innovation is • “creation of a new idea and its reduction to practice”* innovation is a process, not a science … but is often underpinned by high quality research, good technology and investment of time, money and effort tm&i 2010 * From Dodgson et al, The Management of Technological Innovation. OUP, 2008. P 2.
innovation & technology development BASIC APPLIED NEW PRODUCT DEVELOPMENT ON MARKET Universities & Research Institutes Companies (both small & large) Some large Corporations Governments & Research Councils Private investors Venture Capital Firms Corporate R&D tm&i 2010 Sales Revenue (ROI) From Technology Strategy Board,
what is R&D why is it important who does it what forms does it take how does it relate to technology & innovation further reading p 160 -164, Dodgson, Gann & Salter, “The Management of Technological Innovation”, Oxford University Press, 2008. tm&i 2010
homework task • read the handout Week 1 (p 160 -164, Dodgson, Gann & Salter, “The Management of Technological Innovation”, Oxford University Press, 2008. Dodgson et al, The Management of Technological Innovation. OUP, 2008) • select any international company (of your choice), write a report on the R&D in that company (300 words min. - 400 words) • read about the Croatian NIS (pages 6&7) and identify an example programme of government investment in R&D in Croatia • submission deadline: 26/10/11 (1 week) plagiarism innovation tm&i 2010
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