Technology Life 2006 John Mc Cann Professor

Technology & Life 2006 John Mc. Cann Professor Emeritus Fuqua School of Business Duke University

Course Description • • Technology and Life delves into the impacts of technology on the way we live, including our work, shopping, media use, leisure activities and our mobility. Broad topics such as globalization and postmodernism will be addressed when they impact the way we live. Discussions of older technologies such as the telephone and television will be used as benchmarks against which we can better understand current and upcoming technologies. We will consider technologies such as computers, Internet, MP 3, peer-to-peer networks, HDTV, Wi. Fi, Wi. Max, etc.

Example n Stirrup • “Few inventions have been so simple as the stirrup, but few have had so catalytic an influence on history. The requirements of the new mode of warfare which it made possible found expression in a new form of western European society dominated by an aristocracy of warriors endowed with land so that they might fight in a new and highly specialized way. … The Man on Horseback, as we have known him during the past millennium, was made possible by the stirrup. . . ” Lynn White Jr, Medieval Technology and Social Change, Oxford Univ Press, New York , 1966

Example n Telephone and women’s rights • In the 1900 s, “proper” girls did not talk to a man without a proper introduction. • But what happens when that girl answers the phone?

Example n Air conditioning • The American South became livable and thus flourished • Large migration from the North to the South since air conditioning became common

Rise of Home Life Television Cocooning Air conditioning

Me n Education • BS in Engineering, U of Kentucky, 1962 • MBA, U of Kentucky • Ph. D, Purdue University n Real Jobs • • n GE, Space Vehicles GE, Nuclear Power IBM, Office Products Data Resources Inc, Consulting • Consulted with dozens of Fortune 500 companies on Technology & Marketing

Professor n Taught at • • n Purdue Cornell UC Berkeley Duke (24 years) Topics (20 different courses) • Marketing, Statistics, Strategy • Technology n n MIS Expert Systems Marketing and the Internet Technology, Competition and Globalization

Technology and … n n n Sputnik Apple II IBM PC Engineering major My job MBA curriculum • “Electronic Business School” n UPC Scanner CPG marketing • Marketing Workbench Laboratory n Internet Global education • Global Executive MBA Program

You n n n Name Technology Background Technology Interests

Do you own or use a … n n Car? Electric or gas range? Telephone? Television?

Do you … n n Own a cell phone? Use the Internet? • To send Email? • To Google? • To make reservations? • Do online banking/pay bills? • Shop on e. Bay? n n Have a web page? Blog?

Topics n n n n n Digital Dawn Technologies: Microcosm & Telecosm Segmentation and Adoption & Diffusion Order Effects Model Death of Distance Participation Age Media Evolution …………

Life n If a new technology allows us to fulfill our needs, desires, wants, etc. , it will likely be successful. Maslow’s Hierarchy of Needs http: //www. lifeworktransitions. com/images/maslow. gif

Electricity Impacts My Life Better Living Through Electricity n n n n n House: Lighting, gas furnace, hot water heater, security system, air conditioning Bedroom/bathroom: Clock, clock radio, TV, remote control, electric toothbrush, telephone Kitchen: stove, refrigerator, microwave, electric coffee maker with timer, coffee grinder, blender, toaster, can opener, dishwasher, telephone Study: PC, Mac, wifi, TV tuner, i. Pod, cell phone, PDA, digital camera, external hard drive, Tivo-like device, wifi antenna, VCR, tape deck, turntable, pencil sharpener Wife’s study: Telephone, answering machine, PC, paper shredder, printer, scanner, cell phone, sewing machine, wifi Family room: TV, A/V receiver, DVD player, CD player, VCR Media room: PC, printer, A/V receiver, projector, DVD player, set -top box, CD burner Other: vacuum cleaners, washer, dryer, hair dryer, doorbell, garage door opener, electric drill, leaf blower, grass trimmer, shop vac, attic fan, Internet router, WIFI access point, night lights Van: microwave, electric pop-top, refrigerator, radio, CD player, coffee pot, flushing porta-potti, electric heater, electric skillet

Tech Enables Need Satisfaction n Each technology allows us to better meet our needs at each level of the hierarchy • Physiological: stove • Safety: home alarm • Belonging: telephone, PC • Esteem: stove, refrig, vacuum cleaner • Self actualization: computer

Today’s Tech Focus Participation Age