TECH ED ACADEMY AWARDS COMMERCIAL INTAGRADED MARKETING LESSON

TECH ED ACADEMY AWARDS COMMERCIAL INTAGRADED MARKETING LESSON

During this activity you will: 1. Discuss marketing concepts and audio visual technology. 2. Work in groups. 3. Choose a product and do market research on it. 4. Learn about commercial television. 5. Learn about commercials. 6. Learn the 4 “P” of marketing 7. Attend the – ACADEMY AWARDS PRESENTATION!

How do Television Stations make $$$$$$$$$$$$$?

Audio Visual Terms • All television scripts must have two parts: – Sight – Sound • The technical terms for “Sight” & Sound are: – Sight - Visual and/or Video – Sound - Audio • Logo(Trademark): a symbol used for the purpose of identity. • Persuasive Words are words that “feel good but have little meaning” e. g. : Save, New, Love, Guarantee

Marketing Terms • Marketing is the process of developing, promoting, and distributing products in order to satisfy customers needs and wants. • The Four “P” of Marketing – Product – Price – Promotion – Place

Product • Any goods, services, or ideas that we wish to sell. – Defining Target Markets – Market Research – Product Design or Content – Quantities – Quality: Standard/Deluxe – Guarantees or Warranties

Price • Determining a dollar amount at which we can sell the product. – Production Costs – Wholesale / Retail – Profit Margin – Compare to Competition

Promotion • Making potential customers aware of a product or service in a positive way so they will want to buy it. – – – Packaging Advertising Logo, Brand Names, Slogan, Jingles, etc. Personal Selling Sales Promotion Coupons, Discounts

Place • Distribution is getting the right product to the right place at the right time in the right amount and in the right condition. – (For example: You don’t want snow parkas delivered to a service station in Las Vegas!) – Distribution – Storage & Warehousing – Transporting – Selling (7 Sells Step Process)

Audio Visual Careers • TV Broadcasting • Technical Support – Camera Personnel – Special Affects Personnel – Computer Operations • Management • Actors & Actresses

Marketing Careers • • • Advertising Customer Service E-Commerce Entrepreneur Fashion Merchandising • Financial Services • Marketing Research • • • International Marketing Professional Sales Public Relations Real Estate Retail Management Travel/Tourism Marketing • Etc.

Basic Parts of a Commercial • • Music Format Poster type presentation Script - Story Board

Music • Which style is most common in the movie industry. – – – – Country Jazz Rock Orchestra/Band Rap R&B Other The Orchestra/Band

Formats • Testimonial: Someone bears a testimony about a product. • Story line: A story is told to convince you to buy the product. • Demonstration: 2 Types – Demonstration: a whole bunch of products – Demonstration: how to use the product (Infomercial). • Analogy: Creates a feeling and associates it with the product so you will buy it.

Script - Storyboard • Layout – Introduction – Body – Conclusion • Storyboard: illustrations and a script

Poster Type Presentation • Businesses often use a sign or a poster type presentation during their commercial.

Assignment 1. 2. 3. 4. 5. Homework: evaluate t. v. commercials Fill out the “commercial worksheet” Use a storyboard to design a commercial. Film your commercial. Prepare for the Academy Awards!

Commercial Worksheet

Market Research Survey

The Storyboard

The Storyboard

FINAL CLASS PRESENTATION EVALUATION

Good Luck!