TEAM BAGH TIGER Emily Yusuke Sushi Design review

TEAM BAGH (TIGER) Emily Yusuke Sushi Design review 2, May 11 th Max

AGENDA Tiger and the players The BIG idea the e-board the plans the e-board revisited DR 2 -Bagh-11 May 05. ppt -1 -

the video goes here DR 2 -Bagh-11 May 05. ppt -2 -

MEET TIGER • 12 years old, left school 2 years ago • Expected to earn 300 tk a month ($4. 3 US), while government school costs money • Learned basics reading in primary school but has since forgotten • Misses class because dad thinks it’s irrelevant - spends most of the day helping the family farm - aspires to be a rickshaw mechanic DR 2 -Bagh-11 May 05. ppt -3 -

WHERE IS TIGER? Bangladesh • Population: 144 million • Primary school enrolment: 83% • Secondary school enrolment: 45% • Adult literacy rate: 40% • PPP GDP per capita: $2, 000 DR 2 -Bagh-11 May 05. ppt CMES • Takes students who have discontinued government school - 20, 000 students, 500 schools • In rural areas • “Learn to earn” - Vocational and traditional education • Anyone can attend (shoeless with goat) -4 -

THE PLAYERS Design that matters (Tim) CMES (Ibrahim) Basic school teacher (Mamuta) Student DR 2 -Bagh-11 May 05. ppt “When it hits the ground it goes clunk” Interactive delivery with modifiable content “My budget is $100 dollars maximum per basic school” “I don’t have time to teach student” “I want something that connects to students' lives” • “The litmus paper and the [magnifying] lens are my favorite” -5 -

the BIG idea create a product that applies literacy to student while reducing DR 2 -Bagh-11 May 05. ppt and math needs teacher involvement -6 -

BEFORE PROTOTYPING: COMPETITIVE LANDSCAPE Learning Individual Group Game DR 2 -Bagh-11 May 05. ppt -7 -

PROTOTYPES the eboard the flip book the eboard the quilt the accountant 5/3/06 video conf DR 2 -Bagh-11 May 05. ppt we are here -8 -

DELIVERY SYSTEM the $ Donors • Current budget • Separate initiative Technology averse? Not a priority? Difficult to measure success DR 2 -Bagh-11 May 05. ppt the product hardware content delivery software content creation/ programming Manufacturing at small volumes CMES Corporate • content creation • programming RTC • distribution • maintenance Basic school • feedback Can they program the device? Can they really afford it? • total cost of ownership - salaries for basic school are $1 US per day • CMES contemplating using kinkajou -9 -

PROTOTYPE POV create a product that applies literacy and math to student needs while reducing teacher involvement Design directives • Connecting graphics, letter numbers and sound to each other • Content is relevant to “my own world” • “if mistakes are not corrected it is worse than not doing anything at all” • Focusing on delivery, not content DR 2 -Bagh-11 May 05. ppt - 10 -

DR 2 -Bagh-11 May 05. ppt - 11 -

Backup $ Funding alternatives Put under current budget Specific funding proposal “[he might] hide in the budget without attracting undue attention/criticism from technology-conservative donors” For profit enterprise Temporary proof-of-concept with the prospect of future mass adoption and implementation • CMES the test bed Similar strategy to Kinkajou projector • So far successful Donor targets would be more aggressive US-based foundations $50 US product with low ownership costs DR 2 -Bagh-11 May 05. ppt $100 US product? - 12 -

Backup HOW MUCH IS $100? Basic school budget Setup costs US$ 71 43 Running costs/Annual budget US$ 974 360 500 86 36 29 29 21 481 280 “We want to spend $100 dollars per classroom” DR 2 -Bagh-11 May 05. ppt - 13 -

Backup COST OF OWNERSHIP FOR A LEAPPAD (very) rough estimate 15 4 AA battery pack @4 ea ? 140 US 97 3 books @ $15 ea. 60 Bangladesh 45 60% COGS ~6% SG&A 0 profit 35 15 22 (1) Assuming no maintenance costs (2) Assuming $280 of salaries per basic school for 300 school days @ a ownership cost of $100; 54 days @ $50 TOC Source: Leap. Frog annual report; buy. com; team estimates DR 2 -Bagh-11 May 05. ppt Benefit Saved time for teachers? • 108(2) days of teacher time Social benefits • Wealth effect from better job prospects? - 14 -

Backup MANY COMPETITORS External organizations Donors Dt. M’s Kinkajou project • Competing for CMES funds Manufacturing Production feasibility at low volumes Community Funds could be better used elsewhere • Technology for other trades • Better tools at basic school level CMES Content creation @ CMES (programming) Technology averse donors • More impending needs elsewhere? Cost of ownership Success metric DR 2 -Bagh-11 May 05. ppt - 15 -

Backup ALTERNATIVES Low tech content quick hits • DR 2 -Bagh-11 May 05. ppt e. g. business planning and evaluation 101 - 16 -

main feedback from the presentation (I) Who James + Great user group, need easy to understand Talk about lessons from the early prototypes • what have you learned that is not obvious? • what is driving the gral solution? • why hadware? Why this device? • why hardware? why a CPU? Believes classroom excitement argument as an answer to why high-tech Don Westwood Doesn’t buy why we ruled out low-tech solutions Cost? Connects to students life 2 x 2 learning matrix is good Probe more on cost structure Is the diarrhea game a group activity? William Croisetter Cost J. Culkar How is the device serviced? Does this game get old? Focus on users, not directives DR 2 -Bagh-11 May 05. ppt - 17 -

main feedback from the presentation (II) Who D. Kelley + Cost • seems massively expensive • who will pay for it? Users • show the future will be like once they start using your solutions • be convincing about why our solution is the most effective DR 2 -Bagh-11 May 05. ppt - 18 -

previous feedback from Ibrahim and Tim General Sense Of Your Progress • I think you all had great ideas for Friday morning. Great ideas in that they clearly interpreted insights from the field study and previous conversations. I'm very impressed that you all made it at 5 AM! It's that kind of commitment that makes a superstar team. I think the project is on the right track, and I'm really looking forward to seeing you next week. The tool with no name • This project needs a name! "Tools for Self-Directed Learning" lacks a certain charm. Do please apply your crazy design smarts to this problem! DR 2 -Bagh-11 May 05. ppt - 19 -