Taxi Magic AGTA Next 5 Years Tim Csontos

Taxi Magic/ AGTA Next 5 Years Tim Csontos VP Business Development [email protected] com @timcsontos

Company Introduction: Taxi Magic § Offices in Los Angeles, CA, Alexandria, VA (HQ), Boston, MA § 25 Employees § VC Funded: Concur (AMEX) + Private Investors § Independent Software Provider § 100+ Fleet Customers § #1 Electronic Booking, Tracking, Payment Provider in US 2

Taxi Magic Provides an End-to-End Solution Website Booking 3 www. taximagic. com SMS Text Booking Smart-Phone Booking Back-Seat Payment Device

Electronic Booking Benefits Fleet Passenger • Operations: Automating existing phone calls, reducing call-backs to improve customer service, reduce costs. Next generation UDI • Find quality taxi fleets while on the go nationwide • Advertising: New Passengers, more rides, business travelers • Marketing: Electronic marketing communication, text message notifications “we support breast cancer research” 4 www. taximagic. com • Eliminate waiting on hold and struggling to communicate with an call -taker • Charge and expense rides with your mobile phone

# 1 “App” for Taxis in United States Book a Ride 5 Taxi Track (visual guilt) Mobile Payment/ e-receipt Driver Ratings/Feedback

Taxi Magic Web Booking – e. Commerce www. orangecab. net • # 1 Goal – Book Rides • Reduce Call-Taker Load • Market to Riders • Maximize Each Touch • Prominent “Taxi Booking” 6 www. taximagic. com

SMS Text Booking + Dispatch Notification § 70% of Consumers Use Text Messaging § Ages 18 -24 Text More Than Talk § SMS booking bypasses call-taker § Dispatch Notification Feature § § Provides Ride Tracking § Allows Fleet Marketing § 7 Sends Text Message Confirmations for Phone Call Rides Reduces Call-Backs b/t 20 -30% www. taximagic. com

Case Study - Impact of Technology § West Coast Fleet Seeing 20% of Rides Coming from Mobile Apps + SMS § Manufacturing Belt – 44% Increase in Online Booking – On Hold Message 8 www. taximagic. com

Taxi Magic Network Provides Reach Passengers § 8 M business travelers Concur integration § National distribution of smartphone apps Transportation providers § 100+ integrated transportation providers § 1000 s of directory fleets nationwide

All Cabs will have PIMs… Key benefits § Better service for passengers § Lower CC Rates for Fleets § Higher tips for drivers § Streamlined operations and reduced costs § Incremental revenue from advertising and other new services 10 www. taximagic. com

PIM as a Platform Mobile Payment House Accounts PIM Hardware Dispatch Systems Banking RMG Media Coupons LBS Advertising e. Receipt Integration Loyalty Programs Surveys/Feedback www. taximagic. com DDS, MK, NTS, partnerships PIM Advertis ing 11 Breakout box connectivity to meter, MDT, printer Cashiering Electronic Booking • Standard web service integration

For Example - House Account Processing • Paperless Voucher Solutions • Customized to Fleet Needs • Automated Feed of House Account Numbers • Real Time Validation of House Account Numbers • Reduced Paper Storage • Eliminate Manual Input • Real Time and Customizable Reporting 12 www. taximagic. com

Mobile Payment + e-Receipts • • • 13 Fast, Secure, Simple Green – No Paper Receipts, Knuckle-busters Integration with Expense Management Systems www. taximagic. com

Exclusive Media Partner - RMG Networks • Leading place-based video entertainment company reaches active consumers on-the-go • 20 sales professionals in six U. S. offices • 200, 000 screens and 50 million viewers with 75% engagement levels Network partners Entertainment partners

Mobile + Digital Advertising Growing Quickly 9. 4% CAGR ‘ 10 -’ 14 Source: PQ Media Global Digital Out-of-Home Media Forecast 2009 -2014 Taxi Magic has the ability to tap into both of these fast growing ad markets

Integrating Mobile with PIMS § § Entertainment preferences § Loyalty program § Driver ratings § E-Receipts § 16 Personalized greeting Ad targeting www. taximagic. com

API Partners - Business Development Efforts • Major Companies Reaching out to Taxi Magic for Business Development Partnerships • Opportunity to create Additional Channels to Drive Rides to Partner Fleets • Taxi Magic has Created a Simple API to allow Partners to offer Taxi Magic inventory in their App. • Second Largest Beverage Company Worldwide 17 www. taximagic. com • Largest T&E Provider • Shipping on 10 M Verizon Phones to in World Power “Voice” • Yellow Pages Mobile adding e-booking from TM

Attract Major Media Exposure Featured in Apple “New and Noteworthy i. Phone Apps”, i. Tunes front page Wired’s 20 Favorite i. Phone Apps of 2009 Featured in Apple/AT&T ad “Phone about Town” “Doing what the others can’t: on-demand cab service from your i. Phone at the push of a button. ” Included in Apple television commercials “On Hold” and “Concert” San Francisco’s “A game. Most Useful i. Phone changing way App of 2010 to book taxis. ”