talks Social Media Decision Making September 21 2010

talks! Social Media Decision Making September 21, 2010 Audio is only available by calling this number: Conference Call: 866 -740 -1260; Access Code: 6339392 Sponsored by

Using Ready. Talk • Chat & raise hand • All lines are muted • If you lose your internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • Ready. Talk support: 800 -843 -9166 Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

You are being recorded… • Streaming into Second Life • This seminar will be available on the Tech. Soup website along with past webinar presentations: – www. techsoup. org/go/webinars • You will receive a link to this presentation, material and links. • After the webinar, you can ask follow-up questions in the Virtual Community Forum: – http: //bit. ly/smdecide • Twitter hashtags: #techsoup Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

talks! Social Media Decision Making Sponsored by Presenters: Laura Quinn, Tex Dworkin

We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Today’s Speakers Laura Quinn Idealware Tex Dworkin Global Exchange Facilitator: Kami Griffiths, Tech. Soup Assisting with chat questions: Becky Wiegand, Tech. Soup, Andrea Berry Idealware Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Agenda • • Social Media Decision Guide Tools that organizations find successful Case Study: Global Exchange Tracking impact How to get buy-in Differences between Facebook and Twitter Time commitment Photo & video sharing tools Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

talks! A Five Piece Research Study

Nonprofit Social Media Decision Guide http: //idealware. org/reports/nonprofit-social-media-decision-guide Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

A Plethora of Resources Helpful narrative and examples Worksheets to guide you And a directory of consultants All based on real research! Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

High Level Survey Social Media to Meet Nonprofit Goals survey Online survey of an informal sample of 460 nonprofit staff members already using social media Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Discussion Groups and Case Studies We collected stories of social media use More than 290 nonprofit staff members volunteered verbal pr written information about what social media channels they are using, for what, and how it’s working Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Facebook and Twitter Surveys We surveyed frequent social media users about nonprofit topics 271 frequent Facebook users took our survey about how they might use Facebook to evaluate nonprofits; 69 frequent Twitter users took a similar survey about Twitter Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

talks! What Tools Do Organizations Find Successful?

Reaching Out From the high level survey Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Enhancing Relationships From the high level survey Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Fundraising From the high level survey Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

What More Specific Results? Some results were mentioned a lot in discussion groups and case studies Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Global Exchange® is an international human rights organization dedicated to promoting social, economic and environmental justice around the world. www. globalexchange. org/blogs Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Do Good Biz provides marketing and social media support services to mission driven businesses and organizations. dogoodbiz. com Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Global Exchange Social Media Tools • Blogs: globalexchange. org/blogs/ • Facebook: facebook. com/globalexchange • Twitter: twitter. com/globalexchange • Flickr: flickr. com/photos/globalexchange • You. Tube: youtube. com/globalexchangevideo Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Example of How Global Exchange Put Social Media Tools to Use Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

talks! Facebook

Would You Refer to Facebook? “Would you look for a Facebook Page for an organization with which you were considering volunteering? ” Social Media Decision Making How often do you use Facebook? Conference Call: 866 -740 -1260 Access Code: 6339392

Would You Refer to A Website? “Would you look for a website for an organization with which you were considering volunteering? ” How often do you use Facebook? Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Does a Page Encourage Confidence? “Would you be more likely to volunteer if the nonprofit had a Facebook page (as opposed to no Facebook presence at all)? How often do you use Facebook? Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

What About the Number of Fans? Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

What’s Facebook Effective For? Our research shows: • Increasing feedback and discussion • Driving traffic to your website– and thus spreading information • Building an email list • Attracting event attendees Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

talks! Twitter

Why Twitter? Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

How Are People Interacting with Nonprofits? Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Are They Really Listening? Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

What’s it Good For? From our qualitative data: • Connecting with likeminded organizations • Connecting with the media • Engaging people with frequent updates • Providing near-real-time -updates • Coordinating in real time Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

talks! How Much Time Does it Take?

How Much Time are They Putting In? The most successful orgs averaged about 2 hrs/wk per channel Not a single respondents who spent less than 1 hr/wk felt they were seeing results Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

How Many Are Succeeding? Of those who spent at least two hours a week on social media… Substantial Success 54% Inconclusive Success 5% No Success 19% Don’t Know 7% Case study analysis Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

talks! Photo and Video Sharing

Not Much “Social” Use As of Yet There were few examples from our research of “social” uses of photo and video sharing sites. Most people were simply using them to post. Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Rails-to-Trails Conservancy in Flickr 249 Group Members Photo Pool Message from admin to tag photos for a specific event “About” Section Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392 Discussion Board

Contests Give people a fun incentive to participate http: //www. flickr. com/groups/greenest/ (Nature Conservancy) Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Repower America’s Video Website http: //repoweramerica. org/wall/#/view/25977 Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Earthjustice: You. Tube Channel Brand your channel Supporters subscribe to the channel Archive your videos Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

“Viral” Videos Tell a terrific story via video – which you can then post on a site like You. Tube or Blip. tv http: //www. storewars. org “Going viral” is more of an aspiration than a strategy Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Surveys, a Strategy Shaping Tool Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Resources • Idealware • Social Media Decision Guide • Global Exchange Blog • Do. Good. Biz Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

talks! Questions? Submit your questions using the chat box.

Continue the Discussion… • Additional questions can be answered by posting in the Virtual Community Forum: – http: //bit. ly/smdecide Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Upcoming Webinars • Donor Management Solutions – Thursday, September 30, 11 a. m. Pacific Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

Thank you to our Webinar Sponsor! Ready. Talk offers dedicated product demos for Tech. Soup organizations 4 times per week. For more information: pages. readytalk. com/techsoup. html Social Media Decision Making Conference Call: 866 -740 -1260 Access Code: 6339392

talks! Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup. org, 415 -633 -9392