Скачать презентацию Talking of Competition April 2004 Скачать презентацию Talking of Competition April 2004

b10a0daefec1a5b94b723b1f8c4942cb.ppt

  • Количество слайдов: 5

Talking of Competition April, 2004 Talking of Competition April, 2004

 • Perceived $5 pricing has many hidden extras – Assisted: domestic ($20), international • Perceived $5 pricing has many hidden extras – Assisted: domestic ($20), international ($30) – Changes after departure ($20 plus airline fee) – Loading negotiated rates ($500 per contract); Profile set up ($2 per profile) • Primarily a consumer tool repurposed for corporate marketplace – Lacks features (e. g. can't inhibit displaying out-of-policy data or inhibit vendors) – Competes with consumer side for resources – Consumer style marketing tactics (cookies, pop-ups) inherent in site infrastructure • Can it represent and protect your interests? – No control over GDS functionality – Reputation for poor/arrogant supplier relationships – Hotel content focuses on deals strategic to Expedia; Expedia and Hotels. com controlling the market and pricing? • Inflexible – All or nothing model – use it like this or else … • Microsoft employees use Travelport, NOT Expedia! 2

 • Airline ownership – Airline owners will ultimately work in the best interest • Airline ownership – Airline owners will ultimately work in the best interest of airlines – Is privacy of your corporate and traveler data protected? • Suitable for corporate travel? – No experience in the space – Questionable fulfillment and service solutions; Outsourced customer service – Consumer tool repurposed for corporate marketplace – Will your employees be protected from spam and pop-ups? • Survivability? – Rapidly declining inventory status – Questionable if has resources to invest in corporate space – Marginally profitable with questionable business model – Poor relationship with the GDS – Involved in litigation • Perceived $5 pricing has many hidden extras – $20 assisted; $500 & up for loading of negotiated contracts – Cost to corporation due to poorly enforced travel policy and lack of meaningful reporting 3

 • Perceived $5 pricing has many hidden extras – Assisted ($15. 95) – • Perceived $5 pricing has many hidden extras – Assisted ($15. 95) – Changes after departure ($30 plus airline fee) • Uncertain future – Difficulties in technology integration, 3 different code bases – Corporate restructuring, closing of Get. There – Marginally profitable consumer model, money losing corporate model • • • Vertically integrated but fulfillment is still undefined and questionable Considered by many to be a re-branded version of the consumer site Canned Reporting – little if any room for customization 4

Online Agency Pricing Comparison Expedia Orbitz Travelocity Registration $149 No fee Transaction Fee On-line Online Agency Pricing Comparison Expedia Orbitz Travelocity Registration $149 No fee Transaction Fee On-line Air Unassisted (domestic & int’l) $5 $5 $5 On-line hotel or car unassisted $0 $0 $0 Assisted - Domestic $20 $15. 95 Assisted - International $30 $20 $15. 95 Hotel & Car (w/o air) w/ telephonic support $10 $20 No fee Fee for Loading Clients’ Negotiated Rates $500 and up Not available Changes to Reservation between Departure and Return Date $20 – plus airline fee No fee – airline fees only $30 plus airline fees Non-Expedia air bookings (I. e. Southwest) $30 Southwest not available Voids $0 $0 $0 VIP Services Add $10 to any interaction Not available 5