Take Over the World by Ioan Mitrea Io-an

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Take Over the World! by Ioan Mitrea Io-an /ee-wahn/ Sounds like: Obiwan Kenobi

Why are you here?

Learn from other sellers Sourcing Automation Repricing ? ? ? More Venues

Ask Ioan: bit. ly/Ask. Ioan Case sensitive!

My Story: Part 1 - Out from behind the Iron Curtain

My Story: Part 2 - Silicon Valley and Going Global

Why Amazon?

Amazon’s Long Game

Why International Expansion? Total International Total Sales in Billions of USD 2009 -2012 International Sales: 45. 25% of total

Jeff Bezos’ Napkin

Traffic

Traffic US 24. 9 DE 4. 6 UK 4. 4 FR 2. 1 CA 1. 0 JP 5. 0 ES 4. 2 IT 1. 7 Millions of visitors per day

Population in millions of people

Buying Power in trillions of USD

Sellers

Sellers US DE UK FR CA JP IT Sellers per venue: US: 951, 986 DE: 447, 892 UK: 442, 992 FR: 172, 710 ES CA: 163, 770 JP: 155, 943 IT: 3, 785 ES: 2, 976

Fewer Competitors Amazon venues w/ each venue’s average feedback Amazon. com

Fewer Competitors Amazon venues w/ each venue’s average feedback Amazon. co. uk

Selection

Total Catalog Size per Venue in millions of items

Books Catalog Size per Venue in millions of items

Music Catalog Size per Venue in millions of items

Electronics Catalog Size per Venue in millions of items

Toys and Games Catalog Size per Venue in millions of items

And it’s always growing. . . Total Catalog Growth - 9/2012 - 5/2013 Millions of items

And it’s always growing. . . Electronics Catalog Growth - 9/2012 - 5/2013 Millions of items

Customer Experience

37% of French consumers have shopped on Amazon. fr in the past 6 months!

Marketplace Growth

The Customer’s Perspective

Buying from Amazon. co. uk Orders placed on May 14 th: Delivery estimates when purchasing from the UK: May 16 th - May 23 rd Shipping price when purchasing from the UK: 2. 8 GBP

Buying from Amazon. com Delivery times when purchasing from the US: June 13 th - July 16 th Shipping price when purchasing from the US: 16. 95 USD

Lower Cost Structure

Lower Cost Structure Shipping Rates - US to UK 1 lb 5 lb 10 lb USPS First Class: $15. 08 USPS Priority: $53. 96 USPS Priority: $66. 38 DHL/Fed. Ex/UPS International: $5. 50 DHL/Fed. Ex/UPS International: $27. 50 DHL/Fed. Ex/UPS International: $55. 00 Bulk Rate to UK: $1. 70 Bulk Rate to UK: $7. 42 Bulk Rate to UK: $14. 57

5 million items on Amazon weigh less than 6 oz. You can ship them to Japan for less than $2

What about higher prices?

Lower Prices

What about higher prices?

Amazon. com

Amazon. co. uk

Next Steps: Expansion to the UK Native language makes customer service easier. Not necessary to have a UK bank account. No VAT on books. Gateway to the rest of Europe.