ebe346147f6feeebca1972bdb7e03218.ppt
- Количество слайдов: 51
Take Over the World! by Ioan Mitrea Io-an /ee-wahn/ Sounds like: Obiwan Kenobi
Why are you here?
Learn from other sellers Sourcing Automation Repricing ? ? ? More Venues
Ask Ioan: bit. ly/Ask. Ioan Case sensitive!
My Story: Part 1 - Out from behind the Iron Curtain
My Story: Part 2 - Silicon Valley and Going Global
Why Amazon?
Amazon’s Long Game
Why International Expansion? Total International Total Sales in Billions of USD 2009 -2012 International Sales: 45. 25% of total
Jeff Bezos’ Napkin
Traffic
Traffic US 24. 9 DE 4. 6 UK 4. 4 FR 2. 1 CA 1. 0 JP 5. 0 ES 4. 2 IT 1. 7 Millions of visitors per day
Population in millions of people
Buying Power in trillions of USD
Sellers
Sellers US DE UK FR CA JP IT Sellers per venue: US: 951, 986 DE: 447, 892 UK: 442, 992 FR: 172, 710 ES CA: 163, 770 JP: 155, 943 IT: 3, 785 ES: 2, 976
Fewer Competitors Amazon venues w/ each venue’s average feedback Amazon. com
Fewer Competitors Amazon venues w/ each venue’s average feedback Amazon. co. uk
Selection
Total Catalog Size per Venue in millions of items
Books Catalog Size per Venue in millions of items
Music Catalog Size per Venue in millions of items
Electronics Catalog Size per Venue in millions of items
Toys and Games Catalog Size per Venue in millions of items
And it’s always growing. . . Total Catalog Growth - 9/2012 - 5/2013 Millions of items
And it’s always growing. . . Electronics Catalog Growth - 9/2012 - 5/2013 Millions of items
Customer Experience
37% of French consumers have shopped on Amazon. fr in the past 6 months!
Marketplace Growth
The Customer’s Perspective
Buying from Amazon. co. uk Orders placed on May 14 th: Delivery estimates when purchasing from the UK: May 16 th - May 23 rd Shipping price when purchasing from the UK: 2. 8 GBP
Buying from Amazon. com Delivery times when purchasing from the US: June 13 th - July 16 th Shipping price when purchasing from the US: 16. 95 USD
Lower Cost Structure
Lower Cost Structure Shipping Rates - US to UK 1 lb 5 lb 10 lb USPS First Class: $15. 08 USPS Priority: $53. 96 USPS Priority: $66. 38 DHL/Fed. Ex/UPS International: $5. 50 DHL/Fed. Ex/UPS International: $27. 50 DHL/Fed. Ex/UPS International: $55. 00 Bulk Rate to UK: $1. 70 Bulk Rate to UK: $7. 42 Bulk Rate to UK: $14. 57
5 million items on Amazon weigh less than 6 oz. You can ship them to Japan for less than $2
What about higher prices?
Lower Prices
What about higher prices?
Amazon. com
Amazon. co. uk
Next Steps: Expansion to the UK Native language makes customer service easier. Not necessary to have a UK bank account. No VAT on books. Gateway to the rest of Europe.
FBA or MFN?
What’s Still Tricky VAT Customs Customer Service
What is VAT?
Avoiding VAT
Customs
Customer Service Bronze: Google Translate. Silver: Virtual assistants. Gold: Professional translation, outsourced customer service.
Homework! Research Connect Discover
Questions?
Ask Ioan: bit. ly/Ask. Ioan Case sensitive!
THANK YOU! ioan@sellerengine. com
ebe346147f6feeebca1972bdb7e03218.ppt