System Storage TM DS 4000 5000 for

System Storage. TM DS 4000 / 5000 for VMware Sales Training Exceeding Application Service Levels © 2008 IBM Corporation

IBM System Storage™ Agenda • Why Sell VMware and SRM • Why sell the DS 4/5000 • VMware Storage Challenges • How DS 4/5000 makes VMware better • VMware Sales Kit • Customer Success Stories IBM Systems

IBM System Storage™ Five Top Spending Priorities for Hard Times 1. Storage: Disks and Management Software 2. Business Intelligence: Niche Analytics 3. Virtualization: Optimizing Resources 4. Security: Data End Points 5. Cloud Computing: Business Solutions http: //www. infoworld. com/article/08/11/19/47 FE-fiverecession-proof-technologies_1. html Info. World article – November 2008: based on Forrester, Gartner, IDC IBM Systems

IBM System Storage™ Market & Trends: Server Virtualization Is Mainstream Market Statistics • 7% of all x 86 servers virtualized now • IDC: only 17% of WW Server Market will be virtualized by 2010 – up from 5% in 2005 • $2 -3 of storage drag & $4 -5 of service drag for every $1 of license revenue • 20. 3% of VAR revenue in 2007 is related to server virtualization * • Average virtualization deal size (IBM DS 4000 storage only) = $50 K Sources: Gartner Survey (11/2006. N=215), IDC, Thom. Weisel, Forrester, and VMware S-1 *CMP Channel Virtualization Study Nov. 2007 Actual VMware® license & storage drag revenue Server Virtualization Drags Significant Storage Spend 4 4 IBM Systems

IBM System Storage™ Why Disaster Recovery Matters • Business without continuity plan = business at risk Every year, one out of 500 data centers will experience a severe disaster (Mc. Gladrey and Pullen) 43% of companies experiencing disasters never re-open, and 29% close within two years (Mc. Gladrey and Pullen) 93% of businesses that lost their data center for 10 days went bankrupt within one year (National Archives & Records Administration) Standards for availability are rising ØFaster pace of business more critical change ØIntense competitive environment requires high SLA ØNumber ØSOX, and severity of threats increasing industry specific compliance laws and regulations IBM Systems

IBM System Storage™ Challenges of disaster recovery with physical infrastructure Require identical hardware for recovery • Because of hardware dependencies • Double costs, increases complexity Site A Site B Idle hardware • Need standby hardware for faster RTO • Repurposing servers at time of disaster is labor-intensive and time-consuming Slow, complex recovery process • Different solutions for different availability tiers • Separate procedures for system and data disks • Separate procedures for desktop PC’s • Multi-step recovery processes Recovery Target Configure hardware Install OS Config OS Install backup/ restore agent Start “Singlestep automatic recovery” IBM Systems

IBM System Storage™ Advantages of Virtual DR • Virtual machines are portable • Virtual hardware can be automatically configured • Test and failover can be automated (minimizes human error) • The need for idle hardware is reduced • Costs are lowered, and the quality of service is raised IBM Systems

IBM System Storage™ Datacenter Disaster Recovery in under 17 minutes Large Chemical Company Replication Solutions IBM System X Servers Production Environment: 400+ VM’s on 68 Physical ESX Servers Back-Up/DR Environment: 400+ VM’s on 50 Physical ESX Servers IBM Systems

IBM System Storage™ IBM (channel) Impact • SRM leverages DS 4/5000 replication features • Integrated through VMware Virtual Center to break down organizational barriers at customer site • Demonstrates the IBM and VMware partnership • Sell more software and premium features • Sell more implementation services • ~70% of ESX Servers are on IP and FC SANs • SRM + IBM will encourage more storage to be replicated • Incremental cost to customer per VM is low, but overall impact to IBM should be high IBM Systems

IBM System Storage™ Customer Impact • SRM + DS 4/5000 replication – best of both worlds • RPO and reliability from IBM • Simplification, automation, and cost savings from VMware • Increase scope of DR plan • Protect any VM at almost no operational cost • Reduce time to recovery • RTO for even lower priority applications is commensurate with IBM RPO • Most reliable recovery • Proven IBM replication • Server HW independence + repeatable, testable, and auditable automated DR workflow IBM Systems

IBM System Storage™ Why sell DS 4/5000 for VMware DS 5000 • IBM has the most comprehensive storage portfolio in the industry • Tivoli TSM, Fastback, SVC, Protec. Tier, Partnerships, Services • DS 4/5000 is #1 in IBM Mid-range Storage • #1 in revenue - $4. 1 B shipped • #1 in install base 94, 000 systems • Breadth of application support - VMware, Oracle, Exchange, SQL Server, Hyper-V, SAP, others • IBM DS 3/4/5000 overlay sales team • World-wide DS 4/5000 -only sales force (“sell-with”) at your call • One of the highest margins of any mid-range storage system Delivers real value to you and your customers IBM Systems

IBM System Storage™ VMware Current adopters: Networked storage concerns DS 4/5000 Best in Class - Performance, Availability and Cost Enterprise Strategy Group December, 2007 IBM Systems

IBM System Storage™ How does the DS 4/5000 make VMware better? • Real-world Balanced Performance: Best VM scalability of any mid-range storage platform • Non-disruptive VM Flexibility: Dynamic provisioning • Best VM Data Availability: RAID 6 and Redundant everything! • Integrated Backup & Recovery: VCB and all major backup vendors • Affordable Disaster Recovery: Integrated, automated failover using VMware SRM and IBM ERM • One of the Lowest Cost VMware Solutions: storage comprises up to 40% of server virtualization budget Best in Class – Performance, Availability and Cost IBM Systems

IBM System Storage™ DS 5000 Delivers Real-world Performance • Best VM scalability of any mid-range platform* • Best in Class Database IOPS - OLTP performance* • Best in Class Sequential Apps – OLAP performance* • Pair with IBM System X servers - outstanding VMmark results • Headroom for backup and disaster recovery services Demonstrates sustained balanced performance for concurrent applications running on VMware • *SPC Benchmarks and ESG Real-world Performance Test 2008 IBM Systems

IBM System Storage™ VMware / Virtual Infrastructure DS 5 K Real-world Performance • Concurrently delivers • • Email – 17, 512 Exchange mailboxes Database – 9, 164 IOPS Web Server – 4, 551 IOPS Backup Job – 425 MBPS • First concurrent mixed-workload storage test for a virtual environment • IBM, VMware and ESG jointly • Time is Money • Email response time ≤ 16 ms, under 20 ms max recommended by MS • Database response time ≤ 6 ms • Sustainable balanced performance Outstanding response times, especially at high IOPS levels IBM Systems

IBM System Storage™ DS 5000 - Best in Class DB-OLTP Performance SPC-1 30 ms limit • SPC-1 IOPSTM • 58, 158. 69 Headroom for Database • SPC-1 Testing • 256 – 146. 8 GB 15 K RPM Disk Drives • September 2008 Response Time Does Not Degrade Under Load IBM Systems

IBM System Storage™ DS 5000 Best in Class Throughput & OLAP • SPC-2 MBPSTM • 4, 818. 43 • SPC-2 Testing • 128 – 146. 8 GB 15 K RPM disk drives • September 2008 SPC-2 is a composite of these 3 workloads EMC & Net. App do not publish SPC-2 results IBM Systems

IBM System Storage™ Industry Leading, Non-disruptive VM Flexibility: Dynamic Provisioning for Mixed-workloads • EXP Hot. Add Technology • Online capacity expansion, configuration and LUN access • Dynamic Array Expansion (DAE) • Add drives to existing array (restripes logical drives, defrags array) • Dynamic Volume Expansion (DVE) • Add available capacity to existing logical drives (OS dependent) • Dynamic RAID Level Migration (DRM) • Change the RAID configuration of an array (without relocating data) • Dynamic Segment Size Migration (DSS) • Change the data stripe size (without relocating data) • Dynamic mode switching • Change between remote mirroring modes Dynamic Features enable on-the-fly VM tuning! IBM Systems

IBM System Storage™ Consolidation Makes Availability More Critical • Best Data Protection - RAID 6: Protects against double disk failure at half the cost of RAID 10 • 10 to 1 server consolidation = 10 x the data makes VMware data protection critical • RAID 6 hardware implementation with virtually the same performance as RAID 5 • Proactive drive health monitoring • Complete System Availability – Redundant Everything • • • Powers supplies – Hot swappable Cooling fans – Hot swappable Active-Active controllers Mirrored battery-backed cache World-class proactive support - DS 4/5000 Service Alert DS 4000/5000 Best in Class - Data Availability IBM Systems

IBM System Storage™ DS 4/5000 and VCB (VMware Consolidated Backup) Partner Software • • Tivoli Storage Manager Symantec Net. Backup Symantec Backup Exec v. Ranger. Pro CA Arc. Serve Comm. Vault Simpana HP Data Protector Any data protection application that supports VCB Backup and Recovery Features • Backup proxy server can be run inside a virtual machine • Leverage existing investment in backup agents to move virtual machine data from the backup proxy server to tape or disk • Quiesce Virtual Machine file system • Recover individual files and directories. • Recover entire virtual machine image in the event of disaster. DS 4/5000 is one of the only Storage Systems that can Intermix High-performance and High-Capacity Drives in the Same Tray IBM Systems

IBM System Storage™ DS 4/5000 and VCB (VMware Consolidated Backup) Benefits • Eliminates backup windows • Reduce the load on ESX Servers • Integrate with the existing backup tools and technologies already in place • Eliminates the need to run a backup agents on every virtual machine • Eliminate backup traffic on the local area network • Lowest cost VMware backup and recovery solution, when combined with existing data protection software http: //www. vmware. com/products/vi/consolidated_backup. html IBM Systems

IBM System Storage™ DS 4/5000 One of the Lowest Cost VMware Solutions • Performance means efficiency, response times tell the story • Time is Money • IBM Storage Manager is included with every system • Host Multi-pathing software included in system price • Intermix high performance and high capacity drive in the same tray • No need to purchase additional trays for this • No additional fees for software maintenance • One maintenance charge per storage system • Copy Services • Volume Copy, Flash. Copy and Enhanced Remote Mirroring are sold one-time license (system) basis, not by host-tiered or capacity • Best Investment Protection – DS 4000 to DS 5000 • Data-in-place upgrades, flexible host interconnects One of the Lowest TCO Storage Systems. (period) IBM Systems

IBM System Storage™ DS 5300 Best in Class TCO* Storage Vendor Model SPC-2 MBPS Class SPC-2 Price. Performance IBM DS 5300 4, 818. 43 Modular / Mid-range $93. 80 Fujitsu ETERNUS 4000 1, 985. 63 Modular / Mid-range $114. 72 HP Storage. Works 8000 1, 137. 78 Modular / Mid-range $346. 42 HDS USP-V 8, 724. 67 Monolithic / Enterprise $187. 49 HP Storage. Works XP 24000 8, 724. 67 Monolithic / Enterprise $187. 45 Enterprise-class performance at mid-range prices *Storage Performance Council – as of 1/11/2009 IBM Systems

IBM System Storage™ VMware Site Recovery Manager • Simplifies and automates disaster recovery workflows: • Setup, testing, failover, failback • Turns manual recovery runbooks into automated recovery plans • Provides central management of recovery plans from Virtual. Center Site Recovery Manager leverages VMware and DS 4/5000 ERM to transform disaster recovery IBM Systems

IBM System Storage™ DS 4/5000 Disaster Recovery Solution Production Disaster Recovery Site Recovery Manager Protected Virtual Machines IBM Enhanced Remote Mirroring DS 4000 / DS 5000 IBM Systems

IBM System Storage™ Virtual Runbook • Pre-program the disaster response • What VMs are shutdown (instant repurposing) • VM startup order • VM-specific recovery steps • Scripts • Notifications • Prompts • Any action requiring repetition for each VM is automated IBM Systems

IBM System Storage™ VMware DR Strategic Vision • DR protection is a property of a VM Site A Site B • When you create a VM, specify a secondary site and an RPO • Everything else is taken care of automatically • Recovery time is minimized DS 5000 DS 4000 IBM Systems

IBM System Storage™ DS 5000 Real-world Disaster Recovery Solution* Production Disaster Recovery SRM • First Real-world Disaster Recovery storage test for a virtual environment • IBM System X servers with DS 4000 and DS 5000 • Demonstrates automatic failover between sites • Demonstrates virtual machine scalability while mirroring from site to site SRA ERM DS 5000 DS 4000 IBM Enhanced Remote Mirroring, IBM Flash. Copy And VMware Site Recovery Manager Demonstrates a scalable, automated DS 4/5 K solution for Business Continuity & Disaster Recovery • Coming Soon – late 1 Q 09 IBM Systems

IBM System Storage™ DS 4/5000 Enhanced Remote Mirroring (ERM) • Storage-based data replication • Designed to provide ongoing, real-time replication of a logical drive from one storage subsystem to another • Three mirroring modes • Metro Mirror • Global Copy • Global Mirror • Asynchronous , synchronous, and write-order consistency modes • Depending on RTO, RPO and cost • Licensed by storage system • Not host or capacity tiers SAN / WAN Mirror A Volume A Cross mirroring Mirror B Volume B Enables affordable automated Disaster Recovery and Business Continuity IBM Systems

IBM System Storage™ VMware Storage / SAN Compatibility Guides • ESX Server 3. 5 & Server 3 i – all support shared storage for advanced VMware functionality such as HA, VMotion, DRS, etc. • • • DS 3200 (SAS) (not boot from SAN) DS 3300 (i. SCSI) (not boot from SAN) DS 3400 (FC) DS 4700 (FC) DS 4800 (FC) DS 5000 (i. SCSI & FC) • Storage / SAN Compatibility Guide • http: //www. vmware. com/resources/techresources/1034 • SRM 1. 0 • SRA is available for download from VMware with trial/purchase of SRM • DS 4200, DS 4700, DS 4800, DS 5100, DS 5300 • Site Recovery Manager Compatibility Guide • http: //www. vmware. com/support/pubs/srm_pubs. html IBM Participates in all Major VMware Programs IBM Systems

IBM System Storage™ VMware Sales Kit for the DS 4000, DS 5000 VMware Data Protection Installation & Optimization IBM DS 4000 / 5000 Disk System • Channel • Sales training (this) presentation • DS 4/5000 for VMware sales brief • DS 4/5000 for SRM sales brief • End-users • Executive Video: “IBM's Dynamic Infrastructure for the VMware Environment” ESG White paper: DS 5000 – Real-world Performance for Virtualized Systems • ESG White paper: DS 4/5000 Real-world Disaster Recovery Solution (coming soon) • VMware, DS 4800 Real-world Exchange 2007 solution brief • DS 4700, VMware, Blade. Center solution brief • DS 4/5000 VMware SRM solution brief • Technical white papers • DS 4/5000 and VMware ESX best practices • Backup and recovery with DS 4/5000 , VCB and NBU • Backup and recovery with DS 4/5000 , VCB and TSM • DS 4/5000 and SRM best practices • DS 4/5000 ERM Disaster Recovery Design Guide • Customer Success Stories • DS 4/5000 ERM / SRM Installation, Configuration Training Class Sales Kit is Available from the (LSI) Overlay Sales Force IBM Systems

IBM System Storage™ VMware and DS 4/5000 Solution Brief DS 4/5000 network storage for VMware and SRM IBM Systems

IBM System Storage™ VMware ESX / DS 4700 / Blade. Center Solution Brief End to end Virtualization Solutions IBM Systems

IBM System Storage™ VMware ESX / Exchange 2007 Virtualized Exchange Solution • MS Exchange 2007 • 16, 000 Mailboxes • VMware ESX 3. 5 • (1) IBM 3850 System-X Sever • DS 4800 Storage System • Alternative to MS scaleout Demonstrates real-world performance for email in a virtual environment • MS Load Gen Simulator IBM Systems

IBM System Storage™ Site Recovery Manager with DS 4/5000 Solution Brief Delivers Automated, Affordable Disaster Recovery IBM Systems

IBM System Storage™ VMware Best Practices using DS 4000 & DS 5000 Benefits • Simplify VMware implementation • “Cookbook Approach” to installing VMware with DS 4000 / DS 5000 series • A quick and easy way to provision storage for VMware IBM Systems

IBM System Storage™ (VCB) DS 4/5000 Backup for VMware using Net. Backup Benefits • Delivers a comprehensive solution, providing off-server backup, granular file-level and virtual machine-level recovery from a single backup, and deduplication. • VMware backups can be performed to tape or disk • Pure. Disk Deduplication Option greatly reduces the time required to restore individual files • Disk-to-disk backup with Tiered Storage increases service levels and shortens or eliminates backup windows • A quick and easy way to protect storage for VMware IBM Systems

IBM System Storage™ (VCB) DS 4/5000 Backup for VMware using Tivoli Benefits • Delivers a comprehensive solution, providing off-server backup, granular file-level and virtual machine-level recovery • VMware backups can be performed to tape or disk • Disk-to-disk backup with Tiered Storage increases service levels and shortens or eliminates backup windows • A quick and easy way to protect DS 4000 / DS 5000 storage for VMware IBM Systems

IBM System Storage™ DS 4000 / DS 5000 Disaster Recovery solution using VMware SRM Benefits • Affordable, automated failover solution • Requires DS 4/5 K – Site Recovery Adapter, available from VMware • Installation & configuration guide • A quick and easy way to protect storage for VMware • Requires IBM Flash. Copy and IBM Enhanced Remote Mirroring software IBM Systems

IBM System Storage™ DS 4000 / DS 5000 Disaster Recovery Design Guide Benefits • Disaster Recovery and Business Continuity concepts • Designing the recovery solution • Includes best practices for Installation & configuration • ERM planning checklist • Covers testing and bandwidth considerations IBM Systems

IBM System Storage™ St. Helens Council – Case Study • Challenge • With 89 physical servers in its data centre, St. Helens Council lacked room for growth. As the servers neared endof-life, it was time to re-think the IT architecture • Solution • Working with Triangle (www. trianglegroup. com), the council consolidated to an architecture based on a DS 4000, five IBM System x servers and an IBM Blade. Center, using VMware to virtualize the environment • Benefits • Rack-mounted and blade servers provide high performance with a smaller footprint, freeing space. Virtualized infrastructure increases flexibility. Triangle ensured implementation met deadlines and budget targets. IBM Systems

IBM System Storage™ Clinique Pasteur – Case Study • Challenge • Existing IT systems were not providing reliable, cost-effective service to the business; IT administration costs were high, and storage capacity was spread across multiple servers • Solution • Working with IBM Business Partner Computacenter, implemented a SAN-based solution built around two IBM Total. Storage® DS 4300 storage servers; consolidated more than 40 physical servers to three IBM_`® x. Series® 445 servers running VMware ESX • Results • Dramatic cost-savings in system administration; ability to add new storage capacity without service interruption; enhanced services to the business at lower costs of operation IBM Systems

IBM System Storage™ King’s County Hospital – Case Study • Challenge • Update the hospital’s sprawling server environment so that the organization can better serve patients • Solution • IBM Business Partner ATS Group designed and implemented a dual-site IT infrastructure using IBM servers and IBM System Storage™ hardware and Enhanced Remote Mirror • Results • Cuts response times so the hospital can admit patients more quickly • Secures nearly 100 percent availability, complying with federal guidelines • Improves system performance, responsiveness and scalability IBM Systems

IBM System Storage™ IBM System Storage TM DS 3000 DS 4000 DS 5000 Solution Customers IBM Systems

IBM System Storage™ Resources IBM System Storage DS 5000 http: //www 03. ibm. com/systems/storage/disk/ds 5000/index. html IBM System Storage DS 4000: http: //www-03. ibm. com/systems/storage/disk/midrange/ IBM System Storage DS 3000: http: //www-03. ibm. com/systems/storage/disk/entry/ IBM System Storage DS 5000 Interoperability Matrix: http: //www-03. ibm. com/systems/storage/disk/ds 5000/interopmatrix. html IBM System Storage DS 4000 Interoperability Matrix: http: //www 03. ibm. com/systems/storage/disk/ds 4000/pdf/interopmatrix. pdf IBM System Storage DS 3000 Interoperability Matrix: http: //www 03. ibm. com/systems/storage/disk/ds 3000/pdf/interop. pdf IBM Independent Software Vendor Resource Library (storage) http: //www 03. ibm. com/systems/storage/solutions/isv/index. html#oracle IBM Techdocs - Technical Sales Library (all products) http: //www 03. ibm. com/support/techdocs/atsmastr. nsf/Web/Techdocs IBM Systems

IBM System Storage™ Backup IBM Systems

IBM System Storage™ DS 4000 ERM – Key Features Designed to provide: • Synchronous, asynchronous and WOC mirroring modes • Helps enables administrators to choose the replication method that best meets protection, distance or performance requirements • Dynamic mode switching without suspending the mirror • Helps enables administrators to accommodate changing application and bandwidth requirements without sacrificing protection • Suspend / resume mirroring with delta resynchronization • Helps reduce vulnerability associated with reestablishing the mirror • Read-only mirror access (includes Flash. Copy creation) • Helps enable the remote data to be utilized prior to a disaster without sacrificing protection of the primary site data IBM Systems

IBM System Storage™ VMware Site Recovery Manager § Simple Setup and Management Simple setup and management of VM protection § Easy to group VMs and assign policies based on business requirements Fast, Automated • Start booting recovery VMs as soon as Recovery disaster is confirmed • Customizable startup sequence Testing can be done at any time Easy DR Tests No impact to your production environment IBM Systems